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Gamification Market 2024-2028

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    Report

  • 178 Pages
  • June 2024
  • Region: Global
  • TechNavio
  • ID: 5135350
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The gamification market is forecasted to grow by USD 43.08 billion during 2023-2028, accelerating at a CAGR of 29.52% during the forecast period. The report on the gamification market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of gamification in e-learning, increasing implementation of customer-centric business model, and increasing applicability of gamification.

The gamification market is segmented as below:

By Application

  • Consumer-driven application
  • Enterprise-driven application

By End-user

  • Healthcare
  • Entertainment
  • Retail
  • Education
  • Others

By Geography

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the rise in strategic alliances in the global gamification market as one of the prime reasons driving the gamification market growth during the next few years. Also, integration of advanced technologies in gamification solutions and increased integration of social learning and micro-learning will lead to sizable demand in the market.

The report on the gamification market covers the following areas:

  • Gamification market sizing
  • Gamification market forecast
  • Gamification market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gamification market vendors that include Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE. Also, the gamification market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market By Geographical Landscape
Executive Summary - Chart on Market Segmentation by Application
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
Parent Market
Data Table on - Parent Market
2.2 Market characteristics
Market characteristics analysis
2.3 Value chain analysis
Value Chain Analysis
3 Market Sizing
3.1 Market definition
Offerings of companies included in the market definition
3.2 Market segment analysis
Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Chart on Global - Market size and forecast 2023-2028 ($ million)
Data Table on Global - Market size and forecast 2023-2028 ($ million)
Chart on Global Market: Year-over-year growth 2023-2028 (%)
Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global Gamification Market 2018 - 2022
Historic Market Size - Data Table on Global Gamification Market 2018 - 2022 ($ million)
4.2 Application segment analysis 2018 - 2022
Historic Market Size - Application Segment 2018 - 2022 ($ million)
4.3 End-user segment analysis 2018 - 2022
Historic Market Size - End-user Segment 2018 - 2022 ($ million)
4.4 Geography segment analysis 2018 - 2022
Historic Market Size - Geography Segment 2018 - 2022 ($ million)
4.5 Country segment analysis 2018 - 2022
Historic Market Size - Country Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Application
6.1 Market segments
Chart on Application - Market share 2023-2028 (%)
Data Table on Application - Market share 2023-2028 (%)
6.2 Comparison by Application
Chart on Comparison by Application
Data Table on Comparison by Application
6.3 Consumer-driven application - Market size and forecast 2023-2028
Chart on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
Data Table on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
Chart on Consumer-driven application - Year-over-year growth 2023-2028 (%)
Data Table on Consumer-driven application - Year-over-year growth 2023-2028 (%)
6.4 Enterprise-driven application - Market size and forecast 2023-2028
Chart on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
Data Table on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
Chart on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
Data Table on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Application
Market opportunity by Application ($ million)
Data Table on Market opportunity by Application ($ million)
7 Market Segmentation by End-user
7.1 Market segments
Chart on End-user - Market share 2023-2028 (%)
Data Table on End-user - Market share 2023-2028 (%)
7.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
7.3 Healthcare - Market size and forecast 2023-2028
Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
Chart on Healthcare - Year-over-year growth 2023-2028 (%)
Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
7.4 Entertainment - Market size and forecast 2023-2028
Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
Chart on Entertainment - Year-over-year growth 2023-2028 (%)
Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
7.5 Retail - Market size and forecast 2023-2028
Chart on Retail - Market size and forecast 2023-2028 ($ million)
Data Table on Retail - Market size and forecast 2023-2028 ($ million)
Chart on Retail - Year-over-year growth 2023-2028 (%)
Data Table on Retail - Year-over-year growth 2023-2028 (%)
7.6 Education - Market size and forecast 2023-2028
Chart on Education - Market size and forecast 2023-2028 ($ million)
Data Table on Education - Market size and forecast 2023-2028 ($ million)
Chart on Education - Year-over-year growth 2023-2028 (%)
Data Table on Education - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Chart on Others - Market size and forecast 2023-2028 ($ million)
Data Table on Others - Market size and forecast 2023-2028 ($ million)
Chart on Others - Year-over-year growth 2023-2028 (%)
Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Chart on Market share By Geographical Landscape 2023-2028 (%)
Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Chart on North America - Market size and forecast 2023-2028 ($ million)
Data Table on North America - Market size and forecast 2023-2028 ($ million)
Chart on North America - Year-over-year growth 2023-2028 (%)
Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Chart on Europe - Market size and forecast 2023-2028 ($ million)
Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Chart on Europe - Year-over-year growth 2023-2028 (%)
Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Chart on APAC - Market size and forecast 2023-2028 ($ million)
Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Chart on APAC - Year-over-year growth 2023-2028 (%)
Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 South America - Market size and forecast 2023-2028
Chart on South America - Market size and forecast 2023-2028 ($ million)
Data Table on South America - Market size and forecast 2023-2028 ($ million)
Chart on South America - Year-over-year growth 2023-2028 (%)
Data Table on South America - Year-over-year growth 2023-2028 (%)
9.7 Middle East and Africa - Market size and forecast 2023-2028
Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Chart on US - Market size and forecast 2023-2028 ($ million)
Data Table on US - Market size and forecast 2023-2028 ($ million)
Chart on US - Year-over-year growth 2023-2028 (%)
Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
Chart on Germany - Market size and forecast 2023-2028 ($ million)
Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Chart on Germany - Year-over-year growth 2023-2028 (%)
Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 Canada - Market size and forecast 2023-2028
Chart on Canada - Market size and forecast 2023-2028 ($ million)
Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Chart on Canada - Year-over-year growth 2023-2028 (%)
Data Table on Canada - Year-over-year growth 2023-2028 (%)
9.11 China - Market size and forecast 2023-2028
Chart on China - Market size and forecast 2023-2028 ($ million)
Data Table on China - Market size and forecast 2023-2028 ($ million)
Chart on China - Year-over-year growth 2023-2028 (%)
Data Table on China - Year-over-year growth 2023-2028 (%)
9.12 UK - Market size and forecast 2023-2028
Chart on UK - Market size and forecast 2023-2028 ($ million)
Data Table on UK - Market size and forecast 2023-2028 ($ million)
Chart on UK - Year-over-year growth 2023-2028 (%)
Data Table on UK - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Market opportunity By Geographical Landscape ($ million)
Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Opportunity/Restraints
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Impact of drivers and challenges in 2023 and 2028
10.4 Market opportunities/restraints
11 Competitive Landscape
11.1 Overview
11.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
11.3 Landscape disruption
Overview on factors of disruption
11.4 Industry risks
Impact of key risks on business
12 Competitive Analysis
12.1 Companies profiled
Companies covered
12.2 Market positioning of companies
Matrix on companies position and classification
12.3 Allen Interactions Inc.
Allen Interactions Inc. - Overview
Allen Interactions Inc. - Product / Service
Allen Interactions Inc. - Key offerings
12.4 Ambition
Ambition - Overview
Ambition - Product / Service
Ambition - Key offerings
12.5 Axonify Inc.
Axonify Inc. - Overview
Axonify Inc. - Product / Service
Axonify Inc. - Key news
Axonify Inc. - Key offerings
12.6 BI WORLDWIDE
BI WORLDWIDE - Overview
BI WORLDWIDE - Product / Service
BI WORLDWIDE - Key offerings
12.7 Cognizant Technology Solutions Corp.
Cognizant Technology Solutions Corp. - Overview
Cognizant Technology Solutions Corp. - Business segments
Cognizant Technology Solutions Corp. - Key news
Cognizant Technology Solutions Corp. - Key offerings
Cognizant Technology Solutions Corp. - Segment focus
12.8 Designing Digitally Inc.
Designing Digitally Inc. - Overview
Designing Digitally Inc. - Product / Service
Designing Digitally Inc. - Key offerings
12.9 Gamification Ltd.
Gamification Ltd. - Overview
Gamification Ltd. - Product / Service
Gamification Ltd. - Key offerings
12.10 Houghton Mifflin Harcourt Co.
Houghton Mifflin Harcourt Co. - Overview
Houghton Mifflin Harcourt Co. - Product / Service
Houghton Mifflin Harcourt Co. - Key news
Houghton Mifflin Harcourt Co. - Key offerings
12.11 ImmersionOne Inc.
ImmersionOne Inc. - Overview
ImmersionOne Inc. - Product / Service
ImmersionOne Inc. - Key offerings
12.12 Influitive Corp.
Influitive Corp. - Overview
Influitive Corp. - Product / Service
Influitive Corp. - Key offerings
12.13 Learning Technologies Group Plc
Learning Technologies Group Plc - Overview
Learning Technologies Group Plc - Business segments
Learning Technologies Group Plc - Key offerings
Learning Technologies Group Plc - Segment focus
12.14 Microsoft Corp.
Microsoft Corp. - Overview
Microsoft Corp. - Business segments
Microsoft Corp. - Key news
Microsoft Corp. - Key offerings
Microsoft Corp. - Segment focus
12.15 MPS Ltd.
MPS Ltd. - Overview
MPS Ltd. - Business segments
MPS Ltd. - Key news
MPS Ltd. - Key offerings
MPS Ltd. - Segment focus
12.16 MRCC Group
MRCC Group - Overview
MRCC Group - Product / Service
MRCC Group - Key offerings
12.17 Raydiant Inc.
Raydiant Inc. - Overview
Raydiant Inc. - Product / Service
Raydiant Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
13.3 Currency conversion rates for US$
Currency conversion rates for US$
13.4 Research methodology
Research methodology
13.5 Data procurement
Information sources
13.6 Data validation
Data validation
13.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
13.8 Data synthesis
Data synthesis
13.9 360 degree market analysis
360 degree market analysis
13.10 List of abbreviations
List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Company Market Positioning
Exhibits 10: Parent Market
Exhibits 11: Data Table on - Parent Market
Exhibits 12: Market characteristics analysis
Exhibits 13: Value Chain Analysis
Exhibits 14: Offerings of companies included in the market definition
Exhibits 15: Market segments
Exhibits 16: Chart on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 17: Data Table on Global - Market size and forecast 2023-2028 ($ million)
Exhibits 18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 20: Historic Market Size - Data Table on Global Gamification Market 2018 - 2022 ($ million)
Exhibits 21: Historic Market Size - Application Segment 2018 - 2022 ($ million)
Exhibits 22: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
Exhibits 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
Exhibits 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
Exhibits 25: Five forces analysis - Comparison between 2023 and 2028
Exhibits 26: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 29: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 30: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 31: Chart on Market condition - Five forces 2023 and 2028
Exhibits 32: Chart on Application - Market share 2023-2028 (%)
Exhibits 33: Data Table on Application - Market share 2023-2028 (%)
Exhibits 34: Chart on Comparison by Application
Exhibits 35: Data Table on Comparison by Application
Exhibits 36: Chart on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Data Table on Consumer-driven application - Market size and forecast 2023-2028 ($ million)
Exhibits 38: Chart on Consumer-driven application - Year-over-year growth 2023-2028 (%)
Exhibits 39: Data Table on Consumer-driven application - Year-over-year growth 2023-2028 (%)
Exhibits 40: Chart on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
Exhibits 41: Data Table on Enterprise-driven application - Market size and forecast 2023-2028 ($ million)
Exhibits 42: Chart on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
Exhibits 43: Data Table on Enterprise-driven application - Year-over-year growth 2023-2028 (%)
Exhibits 44: Market opportunity by Application ($ million)
Exhibits 45: Data Table on Market opportunity by Application ($ million)
Exhibits 46: Chart on End-user - Market share 2023-2028 (%)
Exhibits 47: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 48: Chart on Comparison by End-user
Exhibits 49: Data Table on Comparison by End-user
Exhibits 50: Chart on Healthcare - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Data Table on Healthcare - Market size and forecast 2023-2028 ($ million)
Exhibits 52: Chart on Healthcare - Year-over-year growth 2023-2028 (%)
Exhibits 53: Data Table on Healthcare - Year-over-year growth 2023-2028 (%)
Exhibits 54: Chart on Entertainment - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Data Table on Entertainment - Market size and forecast 2023-2028 ($ million)
Exhibits 56: Chart on Entertainment - Year-over-year growth 2023-2028 (%)
Exhibits 57: Data Table on Entertainment - Year-over-year growth 2023-2028 (%)
Exhibits 58: Chart on Retail - Market size and forecast 2023-2028 ($ million)
Exhibits 59: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
Exhibits 60: Chart on Retail - Year-over-year growth 2023-2028 (%)
Exhibits 61: Data Table on Retail - Year-over-year growth 2023-2028 (%)
Exhibits 62: Chart on Education - Market size and forecast 2023-2028 ($ million)
Exhibits 63: Data Table on Education - Market size and forecast 2023-2028 ($ million)
Exhibits 64: Chart on Education - Year-over-year growth 2023-2028 (%)
Exhibits 65: Data Table on Education - Year-over-year growth 2023-2028 (%)
Exhibits 66: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 67: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 68: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 69: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 70: Market opportunity by End-user ($ million)
Exhibits 71: Data Table on Market opportunity by End-user ($ million)
Exhibits 72: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 73: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 74: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 75: Chart on Geographic comparison
Exhibits 76: Data Table on Geographic comparison
Exhibits 77: Chart on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 78: Data Table on North America - Market size and forecast 2023-2028 ($ million)
Exhibits 79: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 80: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 81: Chart on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 82: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
Exhibits 83: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 84: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 85: Chart on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 86: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
Exhibits 87: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 88: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 89: Chart on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 90: Data Table on South America - Market size and forecast 2023-2028 ($ million)
Exhibits 91: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 92: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 93: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 94: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
Exhibits 95: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 96: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 97: Chart on US - Market size and forecast 2023-2028 ($ million)
Exhibits 98: Data Table on US - Market size and forecast 2023-2028 ($ million)
Exhibits 99: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 100: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 101: Chart on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 102: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
Exhibits 103: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 104: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 105: Chart on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits 106: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
Exhibits 107: Chart on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 108: Data Table on Canada - Year-over-year growth 2023-2028 (%)
Exhibits 109: Chart on China - Market size and forecast 2023-2028 ($ million)
Exhibits 110: Data Table on China - Market size and forecast 2023-2028 ($ million)
Exhibits 111: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 112: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 113: Chart on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 114: Data Table on UK - Market size and forecast 2023-2028 ($ million)
Exhibits 115: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 116: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 117: Market opportunity By Geographical Landscape ($ million)
Exhibits 118: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits 119: Impact of drivers and challenges in 2023 and 2028
Exhibits 120: Overview on criticality of inputs and factors of differentiation
Exhibits 121: Overview on factors of disruption
Exhibits 122: Impact of key risks on business
Exhibits 123: Companies covered
Exhibits 124: Matrix on companies position and classification
Exhibits 125: Allen Interactions Inc. - Overview
Exhibits 126: Allen Interactions Inc. - Product / Service
Exhibits 127: Allen Interactions Inc. - Key offerings
Exhibits 128: Ambition - Overview
Exhibits 129: Ambition - Product / Service
Exhibits 130: Ambition - Key offerings
Exhibits 131: Axonify Inc. - Overview
Exhibits 132: Axonify Inc. - Product / Service
Exhibits 133: Axonify Inc. - Key news
Exhibits 134: Axonify Inc. - Key offerings
Exhibits 135: BI WORLDWIDE - Overview
Exhibits 136: BI WORLDWIDE - Product / Service
Exhibits 137: BI WORLDWIDE - Key offerings
Exhibits 138: Cognizant Technology Solutions Corp. - Overview
Exhibits 139: Cognizant Technology Solutions Corp. - Business segments
Exhibits 140: Cognizant Technology Solutions Corp. - Key news
Exhibits 141: Cognizant Technology Solutions Corp. - Key offerings
Exhibits 142: Cognizant Technology Solutions Corp. - Segment focus
Exhibits 143: Designing Digitally Inc. - Overview
Exhibits 144: Designing Digitally Inc. - Product / Service
Exhibits 145: Designing Digitally Inc. - Key offerings
Exhibits 146: Gamification Ltd. - Overview
Exhibits 147: Gamification Ltd. - Product / Service
Exhibits 148: Gamification Ltd. - Key offerings
Exhibits 149: Houghton Mifflin Harcourt Co. - Overview
Exhibits 150: Houghton Mifflin Harcourt Co. - Product / Service
Exhibits 151: Houghton Mifflin Harcourt Co. - Key news
Exhibits 152: Houghton Mifflin Harcourt Co. - Key offerings
Exhibits 153: ImmersionOne Inc. - Overview
Exhibits 154: ImmersionOne Inc. - Product / Service
Exhibits 155: ImmersionOne Inc. - Key offerings
Exhibits 156: Influitive Corp. - Overview
Exhibits 157: Influitive Corp. - Product / Service
Exhibits 158: Influitive Corp. - Key offerings
Exhibits 159: Learning Technologies Group Plc - Overview
Exhibits 160: Learning Technologies Group Plc - Business segments
Exhibits 161: Learning Technologies Group Plc - Key offerings
Exhibits 162: Learning Technologies Group Plc - Segment focus
Exhibits 163: Microsoft Corp. - Overview
Exhibits 164: Microsoft Corp. - Business segments
Exhibits 165: Microsoft Corp. - Key news
Exhibits 166: Microsoft Corp. - Key offerings
Exhibits 167: Microsoft Corp. - Segment focus
Exhibits 168: MPS Ltd. - Overview
Exhibits 169: MPS Ltd. - Business segments
Exhibits 170: MPS Ltd. - Key news
Exhibits 171: MPS Ltd. - Key offerings
Exhibits 172: MPS Ltd. - Segment focus
Exhibits 173: MRCC Group - Overview
Exhibits 174: MRCC Group - Product / Service
Exhibits 175: MRCC Group - Key offerings
Exhibits 176: Raydiant Inc. - Overview
Exhibits 177: Raydiant Inc. - Product / Service
Exhibits 178: Raydiant Inc. - Key offerings
Exhibits 179: Inclusions checklist
Exhibits 180: Exclusions checklist
Exhibits 181: Currency conversion rates for US$
Exhibits 182: Research methodology
Exhibits 183: Information sources
Exhibits 184: Data validation
Exhibits 185: Validation techniques employed for market sizing
Exhibits 186: Data synthesis
Exhibits 187: 360 degree market analysis
Exhibits 188: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global gamification market: Allen Interactions Inc., Ambition, Aon plc, Axonify Inc., BI WORLDWIDE, Cognizant Technology Solutions Corp., Designing Digitally Inc., Gamification Ltd., Houghton Mifflin Harcourt Co., ImmersionOne Inc., Influitive Corp., Learning Technologies Group Plc, LevelEleven Inc., Microsoft Corp., MPS Ltd., MRCC Group, Paradigm Learning Inc., PUG Interactive Inc., Raydiant Inc., and SAP SE.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rise in strategic alliances in the global gamification market."

According to the report, one of the major drivers for this market is the increasing adoption of gamification in e-learning.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Allen Interactions Inc.
  • Ambition
  • Aon plc
  • Axonify Inc.
  • BI WORLDWIDE
  • Cognizant Technology Solutions Corp.
  • Designing Digitally Inc.
  • Gamification Ltd.
  • Houghton Mifflin Harcourt Co.
  • ImmersionOne Inc.
  • Influitive Corp.
  • Learning Technologies Group Plc
  • LevelEleven Inc.
  • Microsoft Corp.
  • MPS Ltd.
  • MRCC Group
  • Paradigm Learning Inc.
  • PUG Interactive Inc.
  • Raydiant Inc.
  • SAP SE