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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

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    Report

  • 26 Pages
  • June 2024
  • Region: New Zealand
  • Euromonitor International
  • ID: 5135734
The government health policy over the past decade has placed great emphasis on reducing tobacco usage. While initiatives looked to target and restrict tobacco products, such as display bans and excise tax increases, e-vapour products have largely been free from over regulation, being viewed as a cessation tool for long-term smokers.

The Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: E-Vapour Products, Heated Tobacco Products, Smokeless Tobacco, Tobacco Free Oral Nicotine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Smokeless Tobacco, E-Vapour Products and Heated Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Cannibalisation of tobacco continues to drive growth of e-vapour and heated tobacco products
New Zealand among the world’s biggest vaping nations according to the OECD
  • Single use vape ban introduced
PROSPECTS AND OPPORTUNITIES
  • Retail display restrictions being mooted
  • Heated tobacco products to remain niche
  • As inflationary pressures ease, unit price growth is expected to slow
CATEGORY INDICATORS
  • Table 1 Number of Adult Vapers 2018-2023
CATEGORY DATA
  • Table 2 Sales of Smokeless Tobacco by Category: Volume 2018-2023
  • Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2023
  • Table 4 Sales of E-Vapour Products by Category: Volume 2018-2023
  • Table 5 Sales of E-Vapour Products by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Tobacco Heating Devices: Volume 2018-2023
  • Table 7 Sales of Tobacco Heating Devices: % Volume Growth 2018-2023
  • Table 8 Sales of Heated Tobacco: Volume 2018-2023
  • Table 9 Sales of Heated Tobacco: % Volume Growth 2018-2023
  • Table 10 Sales of Tobacco Free Oral Nicotine: Volume 2018-2023
  • Table 11 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2023
  • Table 12 Sales of Tobacco Free Oral Nicotine by Category: Value 2018-2023
  • Table 13 Sales of Tobacco Free Oral Nicotine: % Value Growth 2018-2023
  • Table 14 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
  • Table 15 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
  • Table 16 Sales of E-Liquids by Nicotine Strength: % Value 2020-2023
  • Table 17 NBO Company Shares of Smokeless Tobacco: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Smokeless Tobacco: % Volume 2020-2023
  • Table 19 NBO Company Shares of E-Vapour Products: % Value 2019-2023
  • Table 20 LBN Brand Shares of E-Vapour Products: % Value 2020-2023
  • Table 21 NBO Company Shares of Tobacco Heating Devices: % Volume 2019-2023
  • Table 22 LBN Brand Shares of Tobacco Heating Devices: % Volume 2020-2023
  • Table 23 NBO Company Shares of Heated Tobacco: % Volume 2019-2023
  • Table 24 LBN Brand Shares of Heated Tobacco: % Volume 2020-2023
  • Table 25 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2019-2023
  • Table 26 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2020-2023
  • Table 27 Distribution of Smokeless Tobacco by Format: % Volume 2018-2023
  • Table 28 Distribution of E-Vapour Products by Format: % Value 2018-2023
  • Table 29 Distribution of Tobacco Heating Devices by Format: % Volume 2018-2023
  • Table 30 Distribution of Heated Tobacco by Format: % Volume 2018-2023
  • Table 31 Forecast Sales of Smokeless Tobacco by Category: Volume 2023-2028
  • Table 32 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Sales of E-Vapour Products by Category: Volume 2023-2028
  • Table 34 Forecast Sales of E-Vapour Products by Category: % Volume Growth 2023-2028
  • Table 35 Forecast Sales of Tobacco Heating Devices: Volume 2023-2028
  • Table 36 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2023-2028
  • Table 37 Forecast Sales of Heated Tobacco: Volume 2023-2028
  • Table 38 Forecast Sales of Heated Tobacco: % Volume Growth 2023-2028
  • Table 39 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2023-2028
  • Table 40 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2023-2028
  • Table 41 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2023-2028
  • Table 42 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2023-2028
  • Table 43 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2023-2028
  • Table 44 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2023-2028
TOBACCO IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Tobacco in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tobacco?
OPERATING ENVIRONMENT
  • Legislation
  • Legislative overview
  • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Health warnings
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
  • Table 45 Number of Adult Smokers by Gender 2018-2023
MARKET DATA
  • Table 46 Sales of Tobacco by Category: Volume 2018-2023
  • Table 47 Sales of Tobacco by Category: Value 2018-2023
  • Table 48 Sales of Tobacco by Category: % Volume Growth 2018-2023
  • Table 49 Sales of Tobacco by Category: % Value Growth 2018-2023
  • Table 50 Forecast Sales of Tobacco by Category: Volume 2023-2028
  • Table 51 Forecast Sales of Tobacco by Category: Value 2023-2028
  • Table 52 Forecast Sales of Tobacco by Category: % Volume Growth 2023-2028
  • Table 53 Forecast Sales of Tobacco by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources