CRM Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

The Global CRM software market is expected to grow at a high CAGR during the forecast period. Customer relationship management (CRM) software is a technology solution that helps businesses manage interactions and relationships with their customers. The global CRM software market has been growing rapidly over the past few years, driven by several factors.

The global CRM software market is expected to expand rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. The CRM software market is driven by the increasing need for customer insights and analytics, improved customer service, and cost savings associated with automation. CRM software solutions are designed to help organizations manage customer data and build customer relationships. CRM software solutions are being increasingly adopted by businesses to gain better customer insights, improve customer service, and increase revenue. With the help of CRM software, businesses can better understand their customers, target them with more personalized messaging, and create better customer experiences. Additionally, businesses are leveraging the power of data-driven insights to make better decisions and optimize their customer experience. The global CRM software market is expected to be driven by the increasing adoption of cloud-based CRM solutions. Cloud-based CRM solutions offer businesses a more cost-effective and scalable solution compared to traditional on-premises solutions. Additionally, these solutions provide businesses with access to advanced analytics and reporting tools, which enable them to gain better customer insights and make data-driven decisions. CRM software solutions are also being adopted by businesses to improve their customer service and sales operations. With the help of CRM software, businesses can automate their customer service operations and provide customers with a more personalized, efficient, and personalized experience. Additionally, businesses can leverage the power of analytics to better understand their customers’ needs and preferences and target them with more effective marketing campaigns. The global CRM software market is expected to be further driven by the increasing demand for mobile-friendly CRM solutions. Mobile-friendly CRM solutions enable businesses to better manage customer data, track customer interactions, and access customer data anytime, anywhere. Additionally, businesses can use mobile-friendly CRM solutions to better understand their customers and target them with more personalized messaging. Thus, the global CRM software market is expected to grow rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. Moreover, the rising adoption of cloud-based solutions, the increasing demand for mobile-friendly solutions, and the growing need for better customer insights and analytics are expected to propel the growth of the market during the forecast period.

Growing Demand for Customer Engagement

The global CRM software market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for customer engagement. With the rise of social media and mobile technology, customers are more connected and empowered than ever before, and businesses need to engage with them across multiple channels and touchpoints to build strong relationships and drive revenue growth. CRM software provides businesses with the tools and capabilities they need to manage customer interactions and engagement across multiple channels, including email, social media, chat, and phone. This includes features such as customer segmentation, marketing automation, lead management, and customer service management. By leveraging these capabilities, businesses can deliver personalized and consistent experiences to their customers and build stronger relationships that lead to increased loyalty and revenue growth. In addition to driving customer engagement, the growing demand for CRM software is being driven by the need for businesses to gain better insights into customer behavior and preferences. CRM software provides businesses with a comprehensive view of customer data, allowing them to analyze trends, identify opportunities, and make data-driven decisions that improve the customer experience and drive business outcomes.

Finally, the growing adoption of cloud-based CRM solutions is also driving the market. Cloud-based solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. Thus, the increasing demand for customer engagement is expected to drive the global CRM software market in the coming years. As businesses continue to focus on delivering personalized and consistent experiences to their customers, the need for CRM software will only continue to grow.

Rising Need for Data-Driven Insights

The global CRM software market is expected to be driven by the rising need for data-driven insights. In today's digital age, businesses have access to an unprecedented amount of customer data, and leveraging that data is critical for driving growth and staying competitive. CRM software provides businesses with tools and capabilities they need to manage and analyze customer data, helping them make informed decisions and take proactive steps to improve the customer experience. One of the key benefits of CRM software is its ability to provide businesses with a comprehensive view of customer data. This includes data on customer behavior, preferences, and interactions across various touchpoints. By leveraging this data, businesses can gain insights into customer needs, preferences, and pain points, allowing them to tailor their marketing and sales efforts to better meet customer needs. CRM software also provides businesses with the ability to analyze customer data and identify trends and patterns. This can help businesses identify opportunities for growth, such as new products or service offerings or new target markets. It can also help businesses identify potential problems before they become major issues, allowing them to take proactive steps to address them. In addition, the rise of artificial intelligence and machine learning is making it easier for businesses to leverage CRM data to gain insights. AI-powered CRM solutions can analyze large volumes of customer data, identify trends and patterns, and provide personalized recommendations for improving the customer experience. Thus, the rising need for data-driven insights is expected to continue driving the global CRM software market in the coming years.

Growing Adoption of Cloud-based Solutions

The growing adoption of cloud-based solutions is expected to drive the global CRM software market during the forecast period. Cloud-based CRM solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. One of the key benefits of cloud-based CRM solutions is their ability to lower upfront costs. With traditional on-premises CRM solutions, businesses typically must make a significant upfront investment in hardware and software, as well as ongoing maintenance and support costs. Cloud-based solutions, on the other hand, are typically offered on a subscription basis, allowing businesses to pay only for what they use and avoid the upfront costs associated with on-premises solutions.

In addition, cloud-based CRM solutions offer faster deployment times, as they can be up and running within a matter of hours or days, rather than weeks or months. This can be particularly beneficial for businesses that need to quickly implement a CRM solution to meet changing business needs. Another key advantage of cloud-based CRM solutions is their ability to easily scale up or down as business needs change. With traditional on-premises solutions, businesses may need to invest in additional hardware and software as their business grows, which can be costly and time-consuming. With cloud-based solutions, businesses can easily add or remove users as needed, and scale up or down based on demand. Finally, cloud-based CRM solutions offer greater flexibility and accessibility, as they can be accessed from anywhere with an internet connection. This allows businesses to provide their employees with remote access to customer data and tools, which can improve collaboration and productivity. Thus, the growing adoption of cloud-based CRM solutions is expected to drive the global CRM software market in the coming years. As businesses continue to seek out more cost-effective, flexible, and accessible CRM solutions, the demand for cloud-based CRM solutions is expected to grow.

Market Segmentation

Based on deployment, the market is segmented into on-premises and clouds. Based on enterprise, the market is segmented into large enterprises and SMEs. Based on application, the market is segmented into marketing and sales automation, customer management, motion detection, lead generation & customer retention, and others. Based on industry vertical, the market is BFSI, manufacturing, IT & telecom, retail & consumer goods, and healthcare. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Some of the key players in the market include Salesforce Inc, Microsoft Corporation, Sage Group plc, SugarCRM, Oracle Corporation, SAP SE, Absolute Solutions, Zoho Corporation, International Business Machines Corporation, and HubSpot

The CRM Software market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the CRM Software market is expected to expand further in the coming years.

Report Scope:

In this report, the global CRM Software market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

CRM Software Market, By Deployment:

• On-premises
• Cloud

CRM Software Market, By Enterprise:

• Large Enterprise
• SMEs

CRM Software Market, By Application:

• Marketing and Sales Automation
• Customer Management
• Motion Detection
• Lead Generation & Customer Retention
• Others

CRM Software Market, By Industry Vertical:

• BFSI
• Manufacturing
• IT & Telecom
• Retail & Consumer Goods
• Healthcare

CRM Software Market, By Region:

• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Spain
• Italy
• Middle East & Africa
• Israel
• Turkey
• Saudi Arabia
• UAE
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global CRM Software market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company’s specific needs.


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