Strategy, Leadership, and AI in the Cyber Ecosystem. The Role of Digital Societies in Information Governance and Decision Making

Table of Contents

Section 1: Strategic leadership in the digital age

1. The evolution of AI and the human-machine interface 2. Digital leadership, ethics, and challenges 3. Integrating social media and warranty data for fault identification in the cyber ecosystem: A cloud-based collaborative framework 4. Getting it right: Systems Understanding of Risk Framework (SURF)

Section 2: AI: The cyber-physical management professional

5. Blockchain as a tool for transparency and governance in the delivery of development aid 6. A proposed OKR-based framework for cyber effective services in the GDPR era 7. Balancing privacy and public benefit to detect and prevent fraud 8. Securing the digital witness identity using blockchain and zero-knowledge proofs 9. Zero Trust networks, the concepts, the strategies, and the reality

Section 3: Digital 'hand-shake' of business

10. An analysis of the perceptions of the role of social media marketing in shaping the preferences of the electorate: A case study of the 2018 Colombian presidential election 11. Will the new security trends achieve the skin in the game? (Lesson learned from recent IOCs) 12. The role of social media, digitisation of marketing, and AI on brand awareness 13. The marketing situation of music public relation agencies in the United Kingdom in relation to client acquisition methods and client search behaviour

Section 4: Future digital landscape

14. The application of Industry 4.0 in continuous professional development (CPD) 15. A regulatory investigation into the legal and ethical protections for digital citizens in a holographic and mixed reality world 16. The implication of big data analytics on competitive intelligence: A qualitative case study of a real estate developer in the UAE 17. Commodification of consumer privacy and the risk of data mining exposure 18. Value of data as a currency and a marketing tool

Authors

Hamid Jahankhani Northumbria University London, London, UK. Professor Hamid Jahankhani gained his PhD from the Queen Mary College, University of London. In 1999 he moved to the University of East London (UEL) to become the first Professor of Information Security and Cyber Criminology at the university in 2010. Over the last 20 years Hamid have also been involved in developing new and innovative programmes. Hamid's principal research area for a number of years has been in the field of cyber security, information security and digital forensics. In partnership with the key industrial sectors, he has examined and established several innovative research projects that are of direct relevance to the needs of UK and European information security, digital forensics industries, Critical National Infrastructure and law enforcement agencies. Hamid have planned, proposed and managed several collaborative projects, and secured a substantial research income of several million Euros. Hamid have supervised to completion 13 PhD and professional doctorate degree students and overseen 67 PhD students progressing. Professor Jahankhani is the Editor-in-Chief of the International Journal of Electronic Security and Digital Forensics, www.inderscience.com/ijesdf published by Inderscience and general chair of the annual International Conference on Global Security, Safety and Sustainability (ICGS3). Hamid has edited and contributed to over 15 books and has over 150 conference and journal publications together with Various BBC radio interviews. Hamid was trained as the GCHQ "cyberist� to train the next generation of cyber security experts through GCHQ CyberFirst initiative. Professor Jahankhani has number books on; Cyber Criminology, Blockchain and Clinical Trial - Securing Patient's Data, Cyber Security Practitioner's Guide and Digital Twins Technologies and Smart Cities, Cyber Defence in the Age of AI, Smart Societies and Augmented Humanity. Liam M. O'Dell Senior Project Manager, London, UK. Liam O'Dell is project management professional and has around 17 years international experience, having worked in the UK and Australia within the Architectural, Engineering and Construction (AEC) industry. Liam is currently working as a Senior Project Manager and has worked at various organisational levels, client-side and in delivery managing a diverse portfolio of multi-million pound projects across all phases of end-to-end project management to transform concepts into reality within complex and challenging programmes. As a strategic project leader possessing in-depth experience of advisory including co-ordinating multidisciplinary teams working collaboratively across various industry sectors, Liam leverages strong technical knowledge, supported by an MSc (Distinction) in Project Management and membership of the Association for Project Management. Committed to diversity, Liam has a keen interest in engaging with an intellectually curious network to promote and share ideas where people are encouraged to participate in sharing ideas and have the power to create. Liam donates his spare time to undertaking the duties of a Magistrate. This allows Liam to develop an awareness of the diverse societal challenges of our time and the need to address today's most pressing social challenges. Gordon Bowen Northumbria University London, London, UK. Dr Gordon Bowen has a Doctorate in Business Strategy (University of Hull) and is a Chartered Marketer from the Chartered Institute of Marketing (UK). He is an Associate Lecturer at various universities, including Warwick University, Ulster University, University of Hertfordshire, Northumbria University and Grenoble Graduate Business School. His research and PhD/DBA supervision interests are marketing, digital marketing and strategy, and SMEs. Gordon has held senior positions in the telecommunications industry, including strategy development, business development and training. He has also advised SMEs on business matters. Daniel Hagan Programme Leader, Graduate Certificate & BA (Hons) Business, Northumbria University London, London, UK. Dr Daniel Hagan is Associate Dean with speciality in Marketing and Business Administration at the QAHE's Northumbria University London Campus. Before this role, Daniel was Senior Groups Manager and Principal Analyst, Corporate Markets at Lehman Brothers Holdings London where he managed the EMEA group of specialised professionals consulting and advising on International Marketing strategies, International Business Management Strategies and Market synergy analysis. Daniel's research interests lie in the area of Marketing Management, Consumer behaviour, International Marketing Strategy and Digital Marketing, ranging from theory to design to implementation. He has collaborated actively with researchers in several other disciplines of Marketing and Business Administration, particularly Consumer Behaviour and Digitizing Marketing. He has served on three international academic conferences as session Chair and a reviewer. Daniel is a Chartered Fellow of the Chartered Institute of Marketing (CIM); Member of the Academy of Marketing (AM) and the American Marketing Association (AMA) and Fellow of the Higher Education Academy (FHEA); Daniel is a professional drummer and bass guitarist and in his spare time, he enjoys playing gigs, listening to music, fishing and reading. Arshad Jamal Northumbria University London, London, UK. Dr. Arshad Jamal, MSc, M.A., PG Cert, PhD, is a QAHE Dean of Faculty at Northumbria University London Campus. He holds a PhD in Information Systems and Computing from Brunel University, UK. He has extensive experience of academic leadership, management and research. His research interests include information privacy, information systems adoption, knowledge management, E-learning, and business intelligence. He has served as a reviewer in journals, namely, IJIM and JEIM and conferences, including ICIS, AMCIS, EMCIS and ECIS. His research has been published in peer reviewed journals including Journal of Knowledge Management and Journal of Enterprise Information Management. He is also the Associate Editor of journal International Journal of Electronic Security and Digital Forensics. Arshad has delivered many key note speeches in internationally recognised conferences. He has edited and authored text books.