The European Market for Bathroom Furniture, Furnishings and Wellness

The European market for bathroom furniture, furnishings and wellness offers an accurate comprehensive picture of the bathroom furniture and furnishings industry in Europe (covering a total of 28 countries) , providing data and trends (both in value and in volume) on bathroom equipment consumption, at European level as a whole and for each country considered, for the total sector and by segment.

The study presents the main macroeconomic variables necessary to analyse the performance of the sector, the estimated stock of bathrooms in Europe, market trend 2016-2021 and forecast up to 2025, the analysis of the competitive system, a financial analysis on a sample of 100 selected European companies that have bathroom furniture as main business area, are also provided.

The analysis of the distribution system in the bathroom furniture and furnishing sector in Europe considers the main channels of sales: bathroom and kitchen specialist retailers, wholesalers of bathroom products, Plumbers and installers, furniture stores/chains and department stores, DIY, contract, e-commerce, offering estimates, at European level, of the value of each distribution channel by product type. Standard retail prices by product and by price range are also given for a sample of companies. The section also includes a listing of 50 architectural companies valuable for the Project market, and the 30 Local (city) markets to watch on a 2023 perspective.

This report takes into consideration 14 bathroom products grouped in five segments:

• Vanities: bathroom furniture; bathroom furnishings/Accessories (including soap dishes, towel racks, toilet brushes, tumbler supports, toilet tissue holders, robe hooks, shower curtains, etc.); bathroom mirrors; acrylic sinks
• Showers: shower screens (including shower screens/partitions, structures to install on the shower tray and bathtub panels); shower arms; shower trays; multifunctional shower booths (including equipped whirlpool columns that can be installed on the wall inside a simple cabin and Mini Spas)
• Faucets: bathroom faucets; kitchen faucets
• Ceramic hydro sanitary ware: all ceramic products (WC, sinks, bidets, urinals, bathtubs); WC seats
• Bathtubs: acrylic bathtubs; whirlpool bathtubs / Mini Spa.

The countries covered were divided into five areas according to their geographical proximity and similarity in market characteristics. These areas are:

• Northern Europe: Denmark (DK), Finland (FI), Norway (NO) and Sweden (SE)
• Western Europe: Belgium (BE) including Luxembourg, France (FR), Ireland (IE) and the United Kingdom (UK)
• Central Europe: Austria (AT), Germany (DE), the Netherlands (NL) and Switzerland (CH)
• Southern Europe: Greece (GR), Italy (IT), Portugal (PT) and Spain (ES);
• Central-Eastern Europe (CEE): Bulgaria (BG), Croatia (HR), Czech Republic (CZ), Estonia (EE), Hungary (HU), Latvia (LV), Lithuania (LT), Poland (PL), Romania (RO), Slovakia (SK) and Slovenia (SL)

Via detailed tables are shown sales data and market shares of the top European bathroom furniture and furnishings companies for each bathroom products and in each European country considered, together with short company profiles.

An address list of around 280 European bathroom furniture and furnishings companies completes the study.