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Consumer and SMB NAS - Global Strategic Business Report

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    Report

  • 229 Pages
  • February 2025
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5139843
The global market for Consumer and SMB NAS was valued at US$17.4 Billion in 2024 and is projected to reach US$24.5 Billion by 2030, growing at a CAGR of 5.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Consumer and SMB NAS Market - Key Trends and Drivers Summarized

What Is Consumer and SMB NAS, and Why Is It Gaining Traction?

Network Attached Storage (NAS) systems for consumers and small to medium-sized businesses (SMBs) are specialized storage devices connected to a home or office network that allow multiple users and heterogeneous client devices to retrieve data from centralized disk capacity. Users can access files using network file sharing protocols such as NFS, SMB/CIFS, or AFP. Over the past few years, NAS devices have evolved from simple storage repositories to sophisticated data management and protection systems, featuring streaming applications, backup software, and remote access functionalities. For consumers, NAS provides an efficient way to manage personal data such as photos, music, and videos with enhanced access and security compared to external hard drives or cloud services. SMBs leverage NAS for its cost-effectiveness and simplicity, providing a centralized point for data storage, sharing, and backup without requiring extensive IT infrastructure.

How Are Technological Advancements Shaping NAS Solutions?

The evolution of NAS technology is marked by significant advancements that enhance user experience and system performance. Modern NAS devices for consumers and SMBs now come equipped with SSDs (solid-state drives) for faster data access and reliability, replacing the traditional hard disk drives (HDDs) with their slower speeds and mechanical parts prone to failure. Moreover, advancements in networking technologies like faster Ethernet and Wi-Fi standards have made NAS solutions more robust and efficient. Integration of Artificial Intelligence (AI) and machine learning algorithms is beginning to take root, offering smarter data management and predictive analytics to optimize storage utilization and anticipate potential system failures before they occur. Additionally, improvements in user interface designs and mobile app integrations allow for easier management and accessibility, making these systems increasingly appealing to tech-savvy consumers and resource-constrained SMBs.

What Role Does NAS Play in Data Security and Privacy for Consumers and SMBs?

In an era where data breaches are frequent and the sanctity of data privacy is a paramount concern, NAS offers a reliable solution for consumers and SMBs to keep their data secure. Unlike public cloud services, which involve third-party handling and potential vulnerability points, NAS systems store data on-premises, giving users complete control over their digital assets. Encryption features, both at rest and during transmission, ensure that data is protected from unauthorized access. Furthermore, many NAS systems come with built-in antivirus and anti-malware software to safeguard against external threats. For SMBs, this means enhanced data integrity and security for sensitive information without the recurring costs associated with cloud storage subscriptions, while consumers enjoy the peace of mind knowing their personal data is protected within their home network.

What Are the Main Drivers Behind the Growing Popularity of NAS Among Consumers and SMBs?

The growth in the Consumer and SMB NAS market is driven by several factors. First, the exponential increase in data creation by businesses and individuals alike has created a demand for storage solutions that are not only scalable but also accessible and secure. NAS meets these needs by offering systems that are easy to expand and manage. Technological advancements such as high-performance computing capabilities and integrated cloud services have also made NAS more attractive by enhancing its functionality beyond simple storage. Additionally, as remote work becomes more prevalent, SMBs require reliable solutions for employees to access files securely from various locations - capabilities that modern NAS systems are well-equipped to provide. Moreover, growing awareness about data privacy concerns is leading consumers to choose NAS over public cloud services, as NAS provides more control over where and how data is stored. Lastly, the decreasing cost of NAS systems makes them more accessible to budget-conscious consumers and SMBs, further propelling market growth. Together, these factors are shaping a dynamic NAS market poised for continued expansion as more users recognize the benefits of network-attached storage solutions.

Report Scope

The report analyzes the Consumer and SMB NAS market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments

End-Use (SMB NAS, SOHO NAS, Consumer NAS, SME NAS).

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Key Insights:

  • Market Growth: Understand the significant growth trajectory of the SMB NAS segment, which is expected to reach US$12.3 Billion by 2030 with a CAGR of a 5.2%. The SOHO NAS segment is also set to grow at 8.2% CAGR over the analysis period.
  • Regional Analysis: Gain insights into the U.S. market, valued at $4.8 Billion in 2024, and China, forecasted to grow at an impressive 5.5% CAGR to reach $3.8 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Report Features:

  • Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
  • In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
  • Company Profiles: Coverage of major players such as Apple, Inc., ASUSTOR, Inc., Buffalo Americas, Inc., D-Link Corporation, Drobo, Inc. and more.
  • Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Why You Should Buy This Report:

  • Detailed Market Analysis: Access a thorough analysis of the Global Consumer and SMB NAS Market, covering all major geographic regions and market segments.
  • Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
  • Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Consumer and SMB NAS Market.
  • Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

  • How is the Global Consumer and SMB NAS Market expected to evolve by 2030?
  • What are the main drivers and restraints affecting the market?
  • Which market segments will grow the most over the forecast period?
  • How will market shares for different regions and segments change by 2030?
  • Who are the leading players in the market, and what are their prospects?

Some of the 11 major companies featured in this Consumer and SMB NAS market report include:

  • Apple, Inc.
  • ASUSTOR, Inc.
  • Buffalo Americas, Inc.
  • D-Link Corporation
  • Drobo, Inc.
  • Infortrend Technology, Inc.
  • iXsystems, Inc.
  • NETGEAR, Inc.
  • Promise Technology, Inc.
  • QNAP Systems, Inc.
  • Seagate Technology LLC
  • Synology Inc.
  • Thecus Technology Corp.
  • Toshiba Corp.
  • Western Digital Corporation

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Global Economic Update
  • Consumer and SMB NAS - Global Key Competitors Percentage Market Share in 2025 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
  • Data Explosion in Small and Medium Businesses Drives Demand for NAS Solutions
  • Increased Remote Work Trends Propel NAS Deployments for Accessibility and Collaboration
  • Integration of AI and Machine Learning in NAS Systems Expands Market Capabilities
  • Growing Concerns Over Data Security Bolster Adoption of Sophisticated NAS Systems
  • Regulatory Compliance Requirements Generate Demand for Secure NAS Solutions
  • Multimedia Content Surge Drives Home NAS Deployments for Streaming and Storage
  • Scalability and Flexibility of NAS Solutions Strengthen Business Case for Adoption
  • Cross-Platform Compatibility Features Propel NAS as a Centralized Storage Solution
  • Development of 5G and Faster Internet Services Sets the Stage for NAS Market Growth
  • Cloud Integration with NAS Offers Hybrid Solutions for Enhanced Flexibility
  • Rise in Home Offices and E-Learning Generates Demand for Home NAS Systems
  • Increasing Use of Video Surveillance Propels NAS Deployments for Data Storage
  • Transition to Digital Offices in SMBs Spurs NAS Adoption for File Sharing and Management
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Consumer and SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 2: World Historic Review for Consumer and SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 3: World 15-Year Perspective for Consumer and SMB NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2015, 2025 & 2030
  • Table 4: World Recent Past, Current & Future Analysis for Consumer NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 5: World Historic Review for Consumer NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 6: World 15-Year Perspective for Consumer NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for SOHO NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 8: World Historic Review for SOHO NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 9: World 15-Year Perspective for SOHO NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
  • Table 10: World Recent Past, Current & Future Analysis for SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 11: World Historic Review for SMB NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 12: World 15-Year Perspective for SMB NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for SME NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 14: World Historic Review for SME NAS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 15: World 15-Year Perspective for SME NAS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2015, 2025 & 2030
  • Table 16: World Consumer and SMB NAS Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
III. MARKET ANALYSIS
UNITED STATES
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
  • Table 17: USA Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 18: USA Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 19: USA 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
CANADA
  • Table 20: Canada Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 21: Canada Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 22: Canada 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
JAPAN
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
  • Table 23: Japan Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 24: Japan Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 25: Japan 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
CHINA
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
  • Table 26: China Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 27: China Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 28: China 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
EUROPE
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
  • Table 29: Europe Recent Past, Current & Future Analysis for Consumer and SMB NAS by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
  • Table 30: Europe Historic Review for Consumer and SMB NAS by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 31: Europe 15-Year Perspective for Consumer and SMB NAS by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2015, 2025 & 2030
  • Table 32: Europe Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 33: Europe Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 34: Europe 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
FRANCE
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
  • Table 35: France Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 36: France Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 37: France 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
GERMANY
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
  • Table 38: Germany Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 39: Germany Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 40: Germany 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
ITALY
  • Table 41: Italy Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 42: Italy Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 43: Italy 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
UNITED KINGDOM
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
  • Table 44: UK Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 45: UK Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 46: UK 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
REST OF EUROPE
  • Table 47: Rest of Europe Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 48: Rest of Europe Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 49: Rest of Europe 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
ASIA-PACIFIC
  • Consumer and SMB NAS Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
  • Table 50: Asia-Pacific Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 51: Asia-Pacific Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 52: Asia-Pacific 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
REST OF WORLD
  • Table 53: Rest of World Recent Past, Current & Future Analysis for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
  • Table 54: Rest of World Historic Review for Consumer and SMB NAS by End-Use - SMB NAS, SOHO NAS, Consumer NAS and SME NAS Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
  • Table 55: Rest of World 15-Year Perspective for Consumer and SMB NAS by End-Use - Percentage Breakdown of Value Sales for SMB NAS, SOHO NAS, Consumer NAS and SME NAS for the Years 2015, 2025 & 2030
IV. COMPETITION

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Apple, Inc.
  • ASUSTOR, Inc.
  • Buffalo Americas, Inc.
  • D-Link Corporation
  • Drobo, Inc.
  • Infortrend Technology, Inc.
  • iXsystems, Inc.
  • NETGEAR, Inc.
  • Promise Technology, Inc.
  • QNAP Systems, Inc.
  • Seagate Technology LLC
  • Synology Inc.
  • Thecus Technology Corp.
  • Toshiba Corp.
  • Western Digital Corporation

Table Information