Social Commerce - Global Strategic Business Report

The global market for Social Commerce was valued at US$1.7 Trillion in 2024 and is projected to reach US$6.2 Trillion by 2030, growing at a CAGR of 23.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Social Commerce market.

Global Social Commerce Market - Key Trends and Drivers Summarized

Social commerce is a subset of e-commerce that involves selling products directly within social media platforms. It integrates the social media experience with the purchasing process, enabling seamless interaction and transaction directly on social networks such as Facebook, Instagram, Pinterest, and TikTok. This form of commerce leverages the inherent social interactions, user-generated content, and personal recommendations on these platforms to enhance the shopping experience, making it more engaging and personalized. Social commerce simplifies the buying process by allowing users to complete purchases without leaving the social media site, thereby minimizing the steps to conversion and potentially reducing cart abandonment rates.

The rise of social commerce is closely tied to the evolving digital landscape and the changing behaviors of consumers who increasingly look to social media for shopping inspiration and peer reviews. The fast changing consumer mobile usage habits continue to foster growth in the electronic commerce, mobile commerce and social commerce markets. The explosive growth of the smartphones and tablets market is both a revolutionary and disruptive force in the mobile communications sector, altering the dynamics of consumer behavior. Platforms have rapidly adapted to these trends by implementing features like shoppable posts, live selling, and integrated checkout systems. For brands, social commerce represents an opportunity to tap into a rich vein of customer engagement, turning every interaction into a potential sale and every customer into a mini-influencer. With direct access to vast amounts of user data, businesses can deliver highly targeted advertising and tailor their offerings to individual preferences, which enhances the effectiveness of their marketing efforts. Moreover, the social aspect of these platforms allows for instant feedback and customer service, creating a dynamic two-way communication channel that can foster stronger brand loyalty and customer retention.

The growth in the social commerce market is driven by several factors, including the widespread adoption of mobile devices, improvements in mobile commerce technology, and the increasing influence of social media on consumer purchasing decisions. As smartphones become ubiquitous, and mobile internet speeds increase, more consumers are using these devices to shop online. Social media platforms have capitalized on this trend by continuously enhancing their mobile interfaces and shopping features, making it easier for users to browse and buy products on the go. Additionally, the growing trust in online payments and the convenience of saved payment information simplify the transaction process, encouraging impulse buys and frequent transactions. Consumer behavior is increasingly influenced by social interactions and the seamless integration of shopping into everyday social experiences, such as browsing feeds, watching videos, or engaging with content creators.

Report Scope

The report analyzes the Social Commerce market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Business Model (B2C, B2B, C2C); Product Type (Apparel, Personal & Beauty Care, Accessories, Home Products, Health Supplements, Food & Beverage, Other Product Types).

Geographic Regions/Countries: World; USA; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia-Pacific; Australia; India; South Korea; Rest of Asia-Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UAE; Rest of Middle East; Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the B2C segment, which is expected to reach US$3.8 Trillion by 2030 with a CAGR of a 24.7%. The B2B segment is also set to grow at 22.9% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $106.5 Billion in 2024, and China, forecasted to grow at an impressive 26.0% CAGR to reach $3.4 Trillion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Social Commerce Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Social Commerce Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Social Commerce Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as LinkedIn Corporation, Bazaarvoice, Inc., Etsy, Inc., Groupon, Inc., Dash Hudson Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 123 companies featured in this Social Commerce market report include:

• LinkedIn Corporation
• Bazaarvoice, Inc.
• Etsy, Inc.
• Groupon, Inc.
• Dash Hudson Inc.
• CommentSold, Inc.
• 3AL Universal Trade
• CoinLinked
• Komodaa
• Konvo
• Elenas
• Beautylish
• ConnectionPoint
• Dasdak Inc.
• LIKEtoKNOW.it

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry