Fortified Rice - Global Strategic Business Report

The global market for Fortified Rice was estimated at US$20.0 Billion in 2023 and is projected to reach US$30.2 Billion by 2030, growing at a CAGR of 6.0% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Why Is Fortified Rice Gaining Importance in Global Nutrition?

Fortified rice, enriched with essential nutrients like iron, vitamins, and zinc, addresses malnutrition and nutrient deficiencies that affect millions worldwide. Governments and health organizations, particularly in regions with high rates of nutrient deficiency, are prioritizing fortified rice as a strategy to improve public health. Fortification is especially impactful in areas where rice is a dietary staple, such as parts of Asia, Africa, and Latin America. By enhancing the nutritional content of commonly consumed rice, fortified rice initiatives contribute to better health outcomes, helping to reduce the prevalence of anemia, stunted growth, and other health issues associated with malnutrition.

How Are Technological Advancements Supporting Rice Fortification?

The rice fortification process has evolved with technology, enabling nutrient enrichment without compromising taste, texture, or cooking qualities. Coating and extrusion are two popular techniques used in fortified rice production; extrusion, in particular, involves reshaping rice kernels with added nutrients to create a fortified rice product nearly identical to natural rice. Technological advancements ensure nutrients remain stable even after washing and cooking, making fortified rice convenient and effective. As production techniques advance, companies are exploring efficient ways to scale fortified rice production, making it more accessible to wider populations.

What Is Driving Government Support for Fortified Rice?

Governments worldwide are implementing policies and programs to promote fortified rice as part of their food security and public health initiatives. Recognizing its role in reducing malnutrition, countries are partnering with organizations like the World Food Programme (WFP) to distribute fortified rice through school feeding programs and public welfare schemes. These initiatives address food security while improving population health, particularly among children and vulnerable groups. The impact of fortified rice programs on health and productivity has encouraged continued governmental support, which is essential for market growth.

What Drives Growth in the Fortified Rice Market?

The growth in the fortified rice market is driven by increased awareness of malnutrition, technological advancements in fortification processes, and strong government support. Public health campaigns emphasizing the importance of micronutrients are raising consumer demand for fortified rice, especially in regions with rice-based diets. Technological improvements in extrusion and coating techniques enhance the nutritional value and accessibility of fortified rice. Government policies and partnerships with international organizations further support the market’s growth by promoting fortified rice as a cost-effective solution for improving nutrition at scale.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Vitamins Fortified Rice segment, which is expected to reach US$16.3 Billion by 2030 with a CAGR of a 6.0%. The Minerals Fortified Rice segment is also set to grow at 6.7% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $5.3 Billion in 2023, and China, forecasted to grow at an impressive 9.7% CAGR to reach $6.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Fortified Rice Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Fortified Rice Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Fortified Rice Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players in the Global Fortified Rice Market such as BASF SE, Buhler AG, Bunge Ltd., Cargill, Inc., General Mills, Inc. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 63 companies featured in this Global Fortified Rice market report include:

• BASF SE
• Buhler AG
• Bunge Ltd.
• Cargill, Inc.
• General Mills, Inc.
• Wilmar International Ltd.