The Europe Air Fryer Market would witness market growth of 6.2% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 2.25 million units, showcasing a growth of 23.6% (2020-2024).
The hypermarkets and supermarkets distribution channel plays a pivotal role in the air fryer market, offering a comprehensive shopping experience by providing a wide range of air fryer models and brands under one roof. These large retail formats attract a diverse customer base, leveraging their expansive floor space to display various product features and demonstrations, thereby enhancing consumer awareness and education. The Germany market is expected to sale 566.22 thousand units of air fryer by hypermarket and supermarkets by 2031.
The Germany market dominated the Europe Air Fryer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $102.2 Million by 2031. The UK market is exhibiting a CAGR of 5.2% during (2024 - 2031). Additionally, The France market would experience a CAGR of 7.3% during (2024 - 2031).
The versatility of air fryers is another factor driving their widespread adoption. Unlike traditional deep fryers, which are limited to frying, air fryers can perform multiple cooking functions, including baking, grilling, roasting, and dehydrating.
Additionally, this multifunctionality makes air fryers a valuable addition to any kitchen, capable of preparing various dishes, from appetizers and main courses to desserts. This versatility enhances their appeal to consumers looking to streamline their kitchen appliances and makes them suitable for various culinary preferences and dietary needs.
Leading manufacturers in the European market are constantly innovating and introducing new features in their air fryers. This includes functionalities such as smart connectivity, mobile app control, and a wider variety of pre-programmed cooking settings. These advancements keep the market dynamic and attract new customer segments. The increasing demand for air fryers in Germany is driven by health consciousness and economic prosperity. According to the Robert Koch Institute, approximately 53% of German adults were classified as overweight in 2017, which has spurred a national interest in healthier cooking methods. Air fryers using significantly less oil are healthier than traditional frying methods.
Based on Product, the market is segmented into Digital, and Manual. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Online Channel. Based on End User, the market is segmented into Residential, and Commercial. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The hypermarkets and supermarkets distribution channel plays a pivotal role in the air fryer market, offering a comprehensive shopping experience by providing a wide range of air fryer models and brands under one roof. These large retail formats attract a diverse customer base, leveraging their expansive floor space to display various product features and demonstrations, thereby enhancing consumer awareness and education. The Germany market is expected to sale 566.22 thousand units of air fryer by hypermarket and supermarkets by 2031.
The Germany market dominated the Europe Air Fryer Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $102.2 Million by 2031. The UK market is exhibiting a CAGR of 5.2% during (2024 - 2031). Additionally, The France market would experience a CAGR of 7.3% during (2024 - 2031).
The versatility of air fryers is another factor driving their widespread adoption. Unlike traditional deep fryers, which are limited to frying, air fryers can perform multiple cooking functions, including baking, grilling, roasting, and dehydrating.
Additionally, this multifunctionality makes air fryers a valuable addition to any kitchen, capable of preparing various dishes, from appetizers and main courses to desserts. This versatility enhances their appeal to consumers looking to streamline their kitchen appliances and makes them suitable for various culinary preferences and dietary needs.
Leading manufacturers in the European market are constantly innovating and introducing new features in their air fryers. This includes functionalities such as smart connectivity, mobile app control, and a wider variety of pre-programmed cooking settings. These advancements keep the market dynamic and attract new customer segments. The increasing demand for air fryers in Germany is driven by health consciousness and economic prosperity. According to the Robert Koch Institute, approximately 53% of German adults were classified as overweight in 2017, which has spurred a national interest in healthier cooking methods. Air fryers using significantly less oil are healthier than traditional frying methods.
Based on Product, the market is segmented into Digital, and Manual. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, and Online Channel. Based on End User, the market is segmented into Residential, and Commercial. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
List of Key Companies Profiled
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Market Report Segmentation
By Product (Volume, Thousand Unites, USD Billion, 2020-2030)- Digital
- Manual
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channel
- Residential
- Commercial
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Air Fryer Market by Product
Chapter 5. Europe Air Fryer Market by Distribution Channel
Chapter 6. Europe Air Fryer Market by End User
Chapter 7. Europe Air Fryer Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Methodology
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