The Global Air Fryer Market size is expected to reach $1.5 billion by 2031, rising at a market growth of 6.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 10.61 million units, experiencing a growth of 23.7% (2020-2023).
With growing concerns about obesity and related health issues, consumers in the United States and Canada increasingly seek healthier cooking methods that reduce oil consumption. The economic affluence in the region allows for greater investment in advanced kitchen appliances, including higher-end digital air fryers. Furthermore, the widespread adoption of this versatile and convenient cooking appliance has been significantly influenced by the pervasive influence of social media and culinary trends, which have been propagated by food bloggers, influencers, and celebrity chefs. Thus, the North America region acquired 38% revenue share in the market 2023. In terms of volume, the North America region is expected to utilize 7.00 million units of air fryer by 2031.
Users can easily establish the intended temperature and cooking time, and the air fryer will handle the rest. This hands-off approach is particularly appealing to busy individuals and families who juggle multiple responsibilities and have limited time to spend in the kitchen.
Additionally, smart connectivity facilitates the integration of air flyers with other smart home devices and virtual assistants such as Amazon Alexa and Google Assistant. Voice commands can operate the air fryer, making it even more convenient for multitasking users. Thus, these developments will aid in the growth of the market.
However, the cost of an air fryer may appear intimidating to individuals and families on a limited budget, particularly in comparison to the cost of conventional ovens, stovetops, or microwaves, which are generally more affordable. Hence, while the air fryer market has grown significantly, the high initial cost remains a considerable hurdle.
With growing concerns about obesity and related health issues, consumers in the United States and Canada increasingly seek healthier cooking methods that reduce oil consumption. The economic affluence in the region allows for greater investment in advanced kitchen appliances, including higher-end digital air fryers. Furthermore, the widespread adoption of this versatile and convenient cooking appliance has been significantly influenced by the pervasive influence of social media and culinary trends, which have been propagated by food bloggers, influencers, and celebrity chefs. Thus, the North America region acquired 38% revenue share in the market 2023. In terms of volume, the North America region is expected to utilize 7.00 million units of air fryer by 2031.
Users can easily establish the intended temperature and cooking time, and the air fryer will handle the rest. This hands-off approach is particularly appealing to busy individuals and families who juggle multiple responsibilities and have limited time to spend in the kitchen.
Additionally, smart connectivity facilitates the integration of air flyers with other smart home devices and virtual assistants such as Amazon Alexa and Google Assistant. Voice commands can operate the air fryer, making it even more convenient for multitasking users. Thus, these developments will aid in the growth of the market.
However, the cost of an air fryer may appear intimidating to individuals and families on a limited budget, particularly in comparison to the cost of conventional ovens, stovetops, or microwaves, which are generally more affordable. Hence, while the air fryer market has grown significantly, the high initial cost remains a considerable hurdle.
Driving and Restraining Factors
Drivers- Rising demand for convenient and easy appliances
- Rapid technological advancements in air fryer
- Growing urbanization across the world
- Higher initial cost compared to more traditional cooking appliances
- Limited cooking capacity of air fryers
- Rising influence of social media and cooking shows
- Increasing adoption in commercial settings
- Competition from alternative appliances
- Concerns regarding energy consumption, durability, and longevity
End User Outlook
Based on end user, the market is bifurcated into residential and commercial. The residential segment garnered 57% revenue share in the market in 2023. In terms of volume 8.87 million units of air fryer are expected to be utilized by 2031. The versatility of air fryers, which can fry, bake, grill, and roast, makes them an attractive multifunctional appliance for home kitchens, saving space and money.Distribution Channel Outlook
On the basis of distribution channel, the market is classified into hypermarkets & supermarkets, specialty stores, and online channel. The online channel segment recorded 17% revenue share in the market in 2023. In terms of volume 4,225.36 is expected to be sold by online distribution channel by 2031. The shopping experience of consumers for appliances, such as air fryers, has been significantly altered by the proliferation of e-commerce.
Product Outlook
By product, the market is divided into digital and manual. The digital segment witnessed 73% revenue share in the market in 2023. In terms of volume 12.21 million Units of digital air fryer are expected to be utilize by 2031. The driving factors for the digital segment of the market include the growing consumer preference for convenience and advanced technology in kitchen appliances.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 25% revenue share in the market in 2023. In terms of volume, the Asia Pacific region is expected to utilize 5.45 million units of air fryer by 2031. As countries like China, India, and Japan experience economic prosperity, a burgeoning middle class is emerging with greater purchasing power and a desire for modern kitchen appliances.List of Key Companies Profiled
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Market Report Segmentation
By Product (Volume, Thousand Unites, USD Billion, 2020-2030)- Digital
- Manual
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channel
- Residential
- Commercial
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Air Fryer Market by Product
Chapter 5. Global Air Fryer Market by Distribution Channel
Chapter 6. Global Air Fryer Market by End User
Chapter 7. Global Air Fryer Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Newell Brands, Inc.
- Koninklijke Philips N.V.
- Spectrum Brands Holdings, Inc.
- Breville Group Limited
- Wonderchef Home Appliances Pvt. Ltd.
- TTK Prestige Limited
- Havells India Ltd.
- Cuisinart Corporation (Conair Corporation)
- GoWISE USA
- Nuwave, LLC.
Methodology
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