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Automotive Marketplaces Report 2024

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    Report

  • 135 Pages
  • July 2024
  • Region: Global
  • AIM Group
  • ID: 5148330

Car e-Commerce: The Shift to a Practical Hybrid Model

Turns out, most people don’t want to buy a car online. The pandemic forced people to try buying online, but (thankfully) that’s behind us. Enter the hybrid. Not a hybrid car - the hybrid sales model. Part online, part offline. The report studies that issue in 135 pages, and posits what marketplaces should be doing about it.

The automotive annual also covers the c-to-b auto sale websites, and whether marketplaces can compete effectively with them. You’ll also read about marketplaces making inroads into leasing, finding new customers and the revenue that follows.

And of course, there’s AI. It will reshape how buyers find vehicles. When and how? We take a look. Will your very own personal AI concierge buy your next car for you?

Plus, all the favorites:

  • Top 50 automotive marketplace and classified sites worldwide
  • Top 30 automotive marketplace companies worldwide by revenue
  • Company spotlights: AutoTrader (U.K.), Imagine Auto, PiscaPisca, Schibsted, Sylndr and more
  • Companies to watch: CarAmigo and Tchek
  • Leading automotive marketplaces / classified companies in 67 countries, from A(rgentina) to Z(imbabwe)

And then we give you more. Do you like numbers? 30 analysts around the globe spoke to dozens of executives and insiders. We cover more than 200 companies. We go deep and get current, actionable intel. We bring you the information you need to make the difference your business needs to make the right decisions and directions and most of all, to thrive.

Key Features:

  • Trends: C-to-b leasing, generative AI car search and more
  • Companies: Auto Trader, Pisca Pisca, Schibsted and more
  • Companies to Watch: CarAmigo in Belgium, Tchek.ai in France
  • Top 50 sites: Europe-based sites dominate the rankings

Table of Contents


Executive Summary
Industry Trends
  • Auto digital retail: From  revolution to a hybrid evolution
    • While many digital retailers enjoyed success during the pandemic, consumers largely reverted to their old car-shopping habits when restrictions were lifted
  • C-to-b: Can auto marketplaces overcome specialists?
    • A key question is whether marketplaces can compete effectively with the c-to-b specialists, which often invest heavily in technology
  • Leasing: Marketplaces can attract loyal clients
    • Marketplaces may have a competitive advantage in leasing as they can stock the whole market and aren’t tied to specific brands
  • GenAI car search: Not great yet, but it has huge potential
    • Today, most GenAI research tools are long on language prowess but short on domain expertise
Company Spotlights
  • Automotive marketplaces by revenue: The world’s Top 30 groups ranked
    • Due to the difficult macroeconomic environment globally, few marketplace groups have been able to record big gains in automotive revenue
  • Auto Trader: Transactions evolve, but there’s more ahead
    • Auto Trader has been patient in rolling out its digital retailing product, while finance and leasing remain in development
  • Imagine Autos: Making video core component in car ads
    • Imagine Autos is trying to disrupt the market in video- led listings for vehicles
  • Pisca Pisca: New entrant solidifies No. 2 in Portugal
    • The project began as a vehicle for financing leads for parent Credibom, but Pisca Pisca is on course to become a “super-second” in the market
  • Poland: Market leader ends digital retail, others step in
    • With Prosus abandoning digital retail of used cars in Poland, several other companies are looking to fill the space
  • Schibsted: Dealer focus grows, c-to-b expands to Sweden
    • The ideal growth model for Schibsted’s mobility offering is a strong c-to-b product alongside a transactional option in c-to-c
  • Sylndr: Egypt’s first digital dealer wants to pioneer trust
    • Sylndr’s biggest challenge is driving adoption in a country where consumers are still hesitant about digital purchases of high- ticket items like cars
  • United States: Marketplaces and digital retail rebound
    • Marketplaces have returned to pre-pandemic revenue growth levels, and even digital retailing of used cars is recovering gradually
Companies to watch
  • CarAmigo: Turning repair garages into retailing agents
    • CarAmigo helps garages act as intermediaries between sellers and buyers, with the “agent” receiving a commission on each sale
  • Tchek.ai: Facilitating car inspections through AI analysis
    • Tchek uses AI and MLto simplify inspection and remarketing of vehicles
Top 50 auto marketplaces and classified sitesTop auto marketplaces / classified sites by countryCompanies in this edition

Samples

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Companies Mentioned

  • Credibom
  • CarAmigo
  • Imagine Autos
  • Pisca Pisca
  • Prosus 
  • Schibsted
  • Sylndr
  • Tchek

Methodology

The publisher has analysts on every continent except Antarctica and clients on every continent except Antarctica. The publisher relies on them, government filings, competitive analysis, interviews with industry insiders and experts, conversations with the companies being covered and external data such as SimilarWeb to provide extensive data and reporting on key topics. 

 

 

 

 

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