With the onset of COVID-19, there is an increasing need for focused and essential play in the eGrocery Space.
The online grocery segment is expected to grow by 45-60% CAGR & reach $15-23 Bn by 2025. This report begins with a brief overview of the Indian Grocery market. It analyses the impact of COVID-19 on the eGrocery market. Finally, it investigates how JioMart would disrupt the eGrocery space.
Table of Contents
1. Indian Grocery - $1 Tn market (2025) up for digital disruption1.1. Overall grocery opportunity in India
1.1.1. Grocery market size & growth estimates
1.1.2. Grocery market global benchmarks
1.1.3. Grocery market category mix (India vs developed countries)
1.2. Disruption in the grocery market by organized models
1.2.1. Consumer pain points with unorganized retail
1.2.2. Organized offline retail models
1.2.3. Organized offline global benchmarks
1.3. Disruption by online retail models
1.3.1. eGrocery value proposition
1.3.2. Evolution of the market over the past years
1.3.3. eGrocery market size & growth estimates
2. COVID-19 - Potential tipping point for eGrocery
2.1. COVID Impact on eGrocery
2.1.1. COVID impact benchmarking with other internet sectors
2.1.2. eGrocery GMV Impact - during COVID months
2.1.3. New players in eGrocery market during COVID
2.2. Post COVID consumer sentiment
2.3. Post COVID eGrocery market predictions
2.3.1. eGrocery household predictions
2.3.2. eGrocery GMV predictions
2.3.3. COVID impact on eGrocery models
2.3.4. Key trends in the eGrocery market post COVID
3. JioMart - Disrupting the eGrocery space
3.1. JioMart potential
3.2. JioMart Business model details
3.3. Initial investor & consumer sentiment
3.4. Opportunities & Challenges for JioMart
3.5. Impact on the eGrocery market in near term
Methodology
1. Primary Research Consumers, stakeholders and industry experts are interviewed to help us validate key trends and market estimations.
While the exact figures may vary for different reports, on average, the publisher conducts:
- ~1,000+ consumer surveys
- ~30+ IDIs (in-depth interviews) with stakeholders (consumers, suppliers, distributors and delivery executives, among others)
- ~25+ detailed discussions with industry experts Depending on the report in question, consumers and stakeholders are distributed across:
- City tiers (Metros, Tier 1, Tier 2, Tier 3 & Tier 4 cities)
- Income levels
- Genders
- Age groups
- Professions
- Internet usage pattern
- Geographies
2. Secondary Research Secondary includes analysis of databases available in public domain. Information sought is cross-referenced and aligned for soundness.
Note: In order to maintain confidentiality, results and analysis of the surveys and expert interviews are presented at level of overall scenario analysis and representation only.
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