Packaged Food will see a slowdown in volume and constant value sales in 2020 as consumers focus on essentials, with consumers in many instances focusing on unpackaged, unbranded, and fresh food products at the expense of branded and packaged products where such substitutes are available. Categories that provide essential foods and have limited substitutes in unpackaged products, such as stock cubes and powders, noodles, and dairy products, have therefore performed relatively well.
The Packaged Food in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Packaged Food in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Packaged Food in NigeriaList of Contents and Tables
Executive Summary
Packaged Food Rebounds Thanks To Population Growth and Shift To Packaged Options
Weak Economic Conditions Continue To Constrain Growth in 2019
Higher Import Prices Open Up Space for Local Companies
Modern Grocery Retailers Benefit From Expansion and Offering Comfortable Shopping Experience
Increasingly Sophisticated Consumers Set To Focus on Quality
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Distribution of Packaged Food by Format: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format and Category: % Value 2019
Table 14 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Consumers Seeking Quality Brands and Healthier Options As Economy Picks Up
Other Edible Oil Remains Tastiest Option for Home Cooking
Modern Grocery Retail See Strong Value Growth As Chains Expand
Competitive Landscape
Pz Wilmar Keeps Its Throne With Devon King's and Launches New Mamador Brand
Dufil Prima Keeps Second Place With the Healthy Properties of Power Oil
Distribution Gets Modern and Hypermarkets See Significant Growth
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2014-2019
Table 19 Sales of Edible Oils by Category: Value 2014-2019
Table 20 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 21 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 22 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 23 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 24 Distribution of Edible Oils by Format: % Value 2014-2019
Table 25 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 26 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Headlines
Prospects
Frozen Pizza Only Significant Product, Thanks To Expatriates and Niche Interest in Western Flavours
Economic Crisis of 2016 Continues To Impact Sales, But Recovery Is Expected
Convenience and Modern Grocery Channels Look Set To Boost Sales Over Time
Competitive Landscape
New Frozen Pizza Brands Come To the Table, But Shares Remain Fragmented
Opportunities for Local Players To Expand Ready Meal Offerings With Traditional Tastes
Private Label Options To Grow in Line With the Expansion of Hypermarkets
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2014-2019
Table 30 Sales of Ready Meals by Category: Value 2014-2019
Table 31 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 32 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 33 Distribution of Ready Meals by Format: % Value 2014-2019
Table 34 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 35 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 36 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 37 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Headlines
Prospects
Recovering Economy Is Boosting Growth and Smaller Sizes Are Helping
Category Cooks Up Success With Essential Ingredients for Traditional and Modern Tastes
Local Farmers Can Win With Tomatoes, As Government Clamps Down on Imports
Competitive Landscape
Nestlé Works Its Magic To Keep Maggi As the Leading Brand
Knorr Holds Second Place Due To Consumer Loyalty for Its High Quality
Competition Increases With New Launches and Smaller Players Joining the Game
Category Data
Table 38 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 39 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 40 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 41 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 42 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 43 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 44 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 45 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 46 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Headlines
Prospects
Niche Interest in Westernised Tastes Keeps Soup Afloat
Busy Consumers Seek Convenience and Instant Soup Proves A Hit
Traditional Tastes Could Add Spice To the Success of Soup
Competitive Landscape
Unilever's Knorr Brand Continues To Keep the Company in Top Place
Opportunities for Private Label To Benefit From Soup Sales
Domestic Players Likely To Enter With Traditional Flavours
Category Data
Table 49 Sales of Soup by Category: Volume 2014-2019
Table 50 Sales of Soup by Category: Value 2014-2019
Table 51 Sales of Soup by Category: % Volume Growth 2014-2019
Table 52 Sales of Soup by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Soup: % Value 2015-2019
Table 54 LBN Brand Shares of Soup: % Value 2016-2019
Table 55 Distribution of Soup by Format: % Value 2014-2019
Table 56 Forecast Sales of Soup by Category: Volume 2019-2024
Table 57 Forecast Sales of Soup by Category: Value 2019-2024
Table 58 Forecast Sales of Soup by Category: % Volume Growth 2019-2024
Table 59 Forecast Sales of Soup by Category: % Value Growth 2019-2024
Headlines
Prospects
Honey Will Drive Growth As Consumers Seek Quality and Packaged Range Expands
Consumers Seeking Novelty Toppings for Staple Food
Middle-income Households Have A Sweet Tooth As the Economy Recovers
Competitive Landscape
Geurts Retains Company and Brand Top Spot Thanks To Strong Presence
Domestic Players Producing Local and Affordable Spreads To Keep Consumers Sweet
Local Honey Set To Step Up Advertising To Compete With International Brands
Category Data
Table 60 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 61 Sales of Sweet Spreads by Category: Value 2014-2019
Table 62 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 63 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 64 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 65 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 66 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 67 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 68 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 69 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Baby Food Performs Well Thanks To the Recovering Economy and Rising Consumer Purchasing Power
Growth Further Supported by the Rising Child Population and Ongoing Urbanisation
Milk Formula Set To Further Benefit From A Lack of Alternatives
Competitive Landscape
Nestlé Nigeria Remains the Clear Category Leader But Continues To Lose Share To Cheaper Manufacturers
Frieslandcampina Places A Greater Emphasis on Growing-up Milk Formula While Fouani Nigeria Focuses on Improving Its Distribution
Stronger Price Competition Anticipated Over the Forecast Period Through the Use of Cheaper Packaging Formats and Smaller Pack Sizes
Category Data
Table 71 Sales of Baby Food by Category: Volume 2014-2019
Table 72 Sales of Baby Food by Category: Value 2014-2019
Table 73 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 74 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 75 NBO Company Shares of Baby Food: % Value 2015-2019
Table 76 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 77 Distribution of Baby Food by Format: % Value 2014-2019
Table 78 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 79 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 80 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 81 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Category Growth Supported by Rising Disposable Incomes Thanks To the Economic Recovery and Ongoing Urbanisation
Margarine and Spreads the Main Driver of Growth Due To Affordable Prices and Widespread Availability
Butter and Spreads Also Benefiting From the Strong Growth of Modern Grocery Retailers
Competitive Landscape
Leading Brand Blue Band Changes Hands To Give Sigma Silver Foods the Leading Position in Butter and Spreads
Rasco & Bros Nigeria Records the Strongest Gain in Value Share Thanks To the Offer of Smaller Pack Sizes for Its True Vine Brand
Increasing Competition Seen in Margarine and Spreads
Category Data
Table 82 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 83 Sales of Butter and Spreads by Category: Value 2014-2019
Table 84 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 85 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 86 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 87 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 88 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 89 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 90 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 91 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 92 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Cheese Remains A Small Category But Is Increasingly Appealing To the Middle-income Population
Spreadable Processed Cheese Remains the Best Performing Category Thanks To Its Novelty Value and Greater Retail Visibility
Product Range Expected To Widen Over the Forecast Period As Consumers Show More Interest in Western-style Foods
Competitive Landscape
Lactalis International Continues To Dominate Cheese Thanks To the Strength of Its Président Brand
Standard Brands Dominate Sales As Importers Remain Wary of Charging Too High Prices
Potential Opportunities Exist for Local Cheese Manufacturers
Category Data
Table 93 Sales of Cheese by Category: Volume 2014-2019
Table 94 Sales of Cheese by Category: Value 2014-2019
Table 95 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 96 Sales of Cheese by Category: % Value Growth 2014-2019
Table 97 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 98 NBO Company Shares of Cheese: % Value 2015-2019
Table 99 LBN Brand Shares of Cheese: % Value 2016-2019
Table 100 Distribution of Cheese by Format: % Value 2014-2019
Table 101 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 102 Forecast Sales of Cheese by Category: Value 2019-2024
Table 103 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 104 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Headlines
Prospects
Drinking Milk Products Benefiting From Ongoing Population Growth
Powder Milk Remains A Key Driver of Value Sales
Milk Alternatives Benefiting From Increasing Health-consciousness and A Widening Product Range
Competitive Landscape
Frieslandcampina Wamco Nigeria Remains the Leading Player Largely Thanks To Its Strength in Powder Milk
Cway Food & Beverages Strengthens Its Lead in Flavoured Milk Drinks
Cway Food & Beverages and Viju Industries Target Different Consumer Groups With Their New Launches
Category Data
Table 105 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 106 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 107 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 108 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 110 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 111 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 112 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 113 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 114 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 115 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Yoghurt Benefiting From Being Seen As A Convenient, Filling and Nutritious Snack
Drinking Yoghurt Benefits From Being Seen As A Good Source of On-the-go Nutrition
Further Premiumisation Expected Over the Forecast Period
Competitive Landscape
Chi Maintains Its Lead in A Very Competitive Category But Continues To Lose Share To Brands With A Stronger On-the-go Positioning
Ranona Records the Strongest Gain in Share As Its Blue Boat Brand Returns To the Marketplace
Competition in Yoghurt Intensifies Following the Entry of New Players
Category Data
Table 116 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 117 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 118 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 119 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 120 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 121 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 122 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 123 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 124 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Condensed Milk Facing Increasing Competition From Powder Milk and Other Dairy Alternatives
Strong Growth Anticipated Over the Forecast Period Thanks To the Country's Increasing Population
Shelf Stable Dairy Desserts Remains A Niche But Is Expected To Perform Well As the Economy Further Recovers
Competitive Landscape
Frieslandcampina Wamco Nigeria Remains the Leading Player But Loses Further Share Due To Increasing Competition
Further Packaging Innovation Expected Over the Forecast Period
Promasidor Nigeria the Key New Entrant in Other Dairy
Category Data
Table 127 Sales of Other Dairy by Category: Volume 2014-2019
Table 128 Sales of Other Dairy by Category: Value 2014-2019
Table 129 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 130 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 131 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 132 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 133 Distribution of Other Dairy by Format: % Value 2014-2019
Table 134 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 135 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 136 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 137 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Headlines
Prospects
Chocolate Confectionery Returns To Growth Thanks To Nigeria's Recovering Economy
Wider Variety of Products and Brands Set To Support Category Growth Over the Forecast Period
Countlines Remains the Biggest Category Thanks To Its More Affordable Prices
Competitive Landscape
Multinationals Remain the Clear Leaders in Chocolate Confectionery Thanks To Their Strong Brand Portfolios
Roxy Nougat and Chocomilo the Best Performing Brands in 2019
Heavier Advertising Anticipated Over the Forecast Period
Category Data
Table 138 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 139 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 140 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 141 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 142 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 143 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 144 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 145 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 146 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 147 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 148 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 149 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
2019 Sees Gum Rebound From Heavy Declines Due To the Struggling Nigerian Economy
Chewing Gum Continues To Outperform Bubble Gum
Bubble Gum Fails To Return To Positive Volume Growth in 2019
Competitive Landscape
Perfetti Van Melle Maintains Its Leading Position Thanks To A Wide Range of Flavours and Offering Incentives To Wholesalers and Distributors
Wrigley Continues To Lose Share Due To Its Higher Prices
Riclan Once Again the Best Performing Manufacturer in Gum in 2019
Category Data
Table 150 Sales of Gum by Category: Volume 2014-2019
Table 151 Sales of Gum by Category: Value 2014-2019
Table 152 Sales of Gum by Category: % Volume Growth 2014-2019
Table 153 Sales of Gum by Category: % Value Growth 2014-2019
Table 154 NBO Company Shares of Gum: % Value 2015-2019
Table 155 LBN Brand Shares of Gum: % Value 2016-2019
Table 156 Distribution of Gum by Format: % Value 2014-2019
Table 157 Forecast Sales of Gum by Category: Volume 2019-2024
Table 158 Forecast Sales of Gum by Category: Value 2019-2024
Table 159 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 160 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Headlines
Prospects
Sugar Confectionery Records Strong Growth in 2019 As the Nigerian Economy Recovers and Population Further Increases
Category Benefits From Increased Competition and A Greater Focus on Marketing and Promotional Activities
Pastilles, Gums, Jellies and Chews Set To Benefit From the Novelty Value of New Products Over the Forecast Period
Competitive Landscape
Sweetco Foods Continues To Dominate Sugar Confectionery Thanks To A Wide Range of Brands
Pace of New Product Development Expected To Pick Up Over the Forecast Period
Sugar Confectionery Likely To Benefit From the Further Expansion of Modern Retailing
Category Data
Table 161 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 162 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 163 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 164 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 165 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 166 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 167 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 168 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 169 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 170 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 171 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 172 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Ice Cream Sales Supported by A Recovering Economy, Growing Population and Rising Influence of Western Food Culture
Ongoing Expansion of Modern Grocery Retailers Helping To Further Boost Sales
Category Sales Continue To Be Dominated by Frozen Yoghurt But Multi-pack Dairy Ice Cream the Best Perfromer
Competitive Landscape
Ice Cream and Frozen Desserts Remains Largely in the Hands of Frozen Yoghurt Specialist Fan Milk
Strong Growth Potential for Premium Offerings Over the Forecast Period
Establishing Good Relations With Modern Grocery Retailers the Key To Success
Category Data
Table 173 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 174 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 175 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 176 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 177 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 178 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 179 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 180 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 181 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 182 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 183 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 184 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 185 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 186 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 187 Distribution of Ice Cream by Format: % Value 2014-2019
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales of Savoury Snacks in 2019 Supported by the Recovering Economy and Increasing On-the-go Consumption As A Result of Urbanisation
Other Savoury Snacks the Best Performer Over the Review Period As A Whole But Eclipsed by Savoury Biscuits in 2019
Popcorn Sees the Most New Product Launches Over 2018/2019
Competitive Landscape
Biscuit Manufacturers Continue To Lead Savoury Snacks
Dufil Prima Foods the Best Performer Over the Review Period As A Whole But Loses Share in 2019 Due To Rising Competition in Other Savoury Snacks
New Product Development Among Local Players Expected To Pick Up Pace Thanks To the Recovering Economy and A Challenging Environment for Imports
Category Data
Table 192 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 193 Sales of Savoury Snacks by Category: Value 2014-2019
Table 194 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 195 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 196 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 197 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 198 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 199 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 200 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 201 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Sweet Biscuits Continue To Dominate Sales Thanks Largely To Appealing To Children
Dried Fruit Snacks Growing Rapidly From A Low Base
Wafers Once Again the Best Performing Category in Sweet Biscuits Thanks To An Expanding Product Range
Competitive Landscape
Three Manufacturers Together Dominate Sales Thanks To Their Strength in Sweet Biscuits
Pladis Nigeria Continues To Gain Share Following Its Takeover of A & P Foods
Competition in Recent Years Has Been Largely Price Dependent But Premium Brands Now Offering Stronger Growth Potential Thanks To the Recovering Economy
Category Data
Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 207 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 208 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 209 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 210 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 211 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 212 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 213 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 214 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 215 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 216 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 217 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 218 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 219 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Growth Within the Urban Population and Economy Looks Tasty for Baked Goods
Bread Benefits From Busier Lifestyles
Unpackaged Bread and Pastries Win Over Consumers With Quality and Affordability
Competitive Landscape
Artisanal Continues To Hold Leading Value Share, But Growth in Modern Retail Channels May Boost Private Label
Food Concepts Remains Largest Bread Player, But Others Lose Share To New Small Brands
Uac Foods Holds Top Place in Pastries, But Chi Ltd Shows Strong Competition
Category Data
Table 220 Sales of Baked Goods by Category: Volume 2014-2019
Table 221 Sales of Baked Goods by Category: Value 2014-2019
Table 222 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 223 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 224 Sales of Pastries by Type: % Value 2014-2019
Table 225 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 226 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 227 Distribution of Baked Goods by Format: % Value 2014-2019
Table 228 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 229 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 230 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 231 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Headlines
Prospects
Changing Tastes and Less Time To Cook Boost Breakfast Cereals' Demand
Children's Breakfast Cereals Increasingly Favoured for the Morning Routine
Strong Competition Calls for Producers To Get Inventive
Competitive Landscape
Nestlé Maintains Top Place Thanks To Golden Morn and Smaller Packaging Options
Novelty Branding and Sweet Tastes Boost Popularity of Children's Breakfast Cereals
Domestic Brands Continue To Perform Well Thanks To Traditional Tastes
Category Data
Table 232 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 233 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 234 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 235 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 236 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 237 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 238 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 239 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 240 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 241 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 242 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Headlines
Prospects
Longer Working Hours Boost Demand for Easy-prepare Products That Fit Well With Local Dishes
Economic Stabilisation Set To Encourage Shift To Packaged Options
Shelf Stable Options To Drive Growth, With Frozen Products Hindered by Electricity Outages and High Prices
Competitive Landscape
Kraft Heinz Holds Onto Top Spot, Despite Slow Growth, Benefiting From Heinz's Wide Range and Extensive Distribution Reach
Farrows Benefits From Presence in Popular Shelf Stable Peas and Sweetcorn
Domestic Players Hindered by High Costs, While Multinationals Invest in Widening Distribution
Category Data
Table 243 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 244 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 245 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 246 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 247 NBO Company Shares of Processed Fruit and Vegetables: % Value 2015-2019
Table 248 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2016-
