United Arab Emirates Cosmetic Products Market - Growth, Trends, and Forecasts (2023-2028)

The United Arab Emirates Cosmetic Products Market is projected to register a CAGR of 6.2% in the upcoming five years.

With the rising consciousness about appearance among the younger generation, product improvements in color cosmetics, growing beauty, and the personal care sector, owing to increasing concerns about reducing age-related skin imperfections and improving the quality of lifestyles, are driving the market for color cosmetics. Due to a rapid increase in online shopping in the country during the last few years, consumer behavior changed, leading to home-care remedies replacing cosmetics products. This led to a surge in cosmetics product demand due to the online availability of the products and ease of purchase through online channels.

Driven by the significant usage of color cosmetics among consumers in the United Arab Emirates, coupled with the prevalence of global brands and increased imports, the color cosmetics industry holds a promising scope across the country. In support of this, attractive packaging, raising consumer health awareness about personal care, and growing fashion trends are expected to drive the market for color cosmetics. Further, Millennials are the fastest-growing customer demographic for luxury cosmetics, owing to social media and celebrity-driven beauty trends. These customers willing to pay extra for a product want it to have a range of characteristics. This, in turn, is also boosting the market growth in the region.

UAE Cosmetic Products Market Trends

Rising Awareness Towards Organic Products among Young Population in the Country

The rising consumer awareness about the impact of organic products on health has resulted in rising sales in the beauty care market. The growing trend of reducing the consumption of harmful chemicals, including aluminum salts and parabens, and the continuous efforts of various companies to shift toward sustainable products have contributed to the growth of personal organic products. Organic products for skin are growing faster due to the increasing number of consumers, especially women, becoming more conscious about their appearance and preferring chemical-free products.

Most Gen Z shoppers (aged between 18 and 35) are most likely to spend a considerable amount of money on vegan and organic cosmetics products in the country, owing to the rising awareness about the benefits of natural products. With that, the increasing incidences of skincare issues have led consumers to switch from synthetic to natural products. Additionally, increased consumption of sunscreen, anti-tan products, and antiaging creams among middle-aged men and women, the growing demand for moisturizing lotions, facial wipes, hair styling gels, creams, and increased preference for vegan, organic, and natural beauty products have boosted the United Arab Emirates cosmetic products market.

Facial Make Up Holds a Largest Share

There has been an increasing emphasis on looking polished and well put together among residents in the United Arab Emirates, which has increased per capita expenditure on cosmetic products. As consumers spend considerably more, there is substantial demand for cosmetics such as organic and halal. The organic and halal beauty segments have grown significantly in the past few years. Consumers in the United Arab Emirates are strongly inclined toward French beauty products, which are known for their high quality. French beauty and skincare brands are highly trusted in the industry, and growth in their demand is seen among consumers in the country. Facial makeup products hold the largest market share because of the rising problems of skincare issues among many people in the region. Facial makeup products such as foundation, concealer, and primer are widely used for hiding skin issues such as blemishes, hyperpigmentation, inflammation, dark circles, etc.

UAE Cosmetic Products Market Competitor Analysis

The leading players in the United Arab Emirates cosmetic products market enjoy a dominant presence across the region. Brand loyalty is a high-impact factor, with the quality of ingredients being a prime parameter. The major international players have a strong focus on quality, and this attribute plays a pivotal role in brand positioning. Companies are increasing their investments in R&D and marketing and expanding their distribution channels to maintain their positions in the market and offer innovative offerings worldwide. Key players in the United Arab Emirates cosmetic products market include Huda Beauty, Anastasia Beverly Hills, Shirley Conlon Organics, the Estée Lauder Companies, and Shiseido Company, among others.

Additional benefits of purchasing the report:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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