China Food Flavor and Enhancer Market - Growth, Trends and Forecasts (2020 - 2025)

The Chinese food flavor and enhancer market is projected to register a CAGR of 4.0% during the forecast period, 2020-2025.

• There is a rising demand for natural food flavors. Besides, consumers are seen avoiding artificial colors and flavors that are incorporated into different food categories, due to the increasing behavioral problems in children, resulting in an increased demand for natural food flavors lately.
• Most of the food flavors are used in bakery and confectionery, which has made food flavors an extremely lucrative market for the manufacturers in the industry.

Key Market Trends

Natural Flavors Has an Increased Demand in the Market

Natural flavors are substances that are extracted from plants, herbs and spices, fruits, vegetables, or microbial fermentation. The increasing interest in the nutritionally enriched and natural products has promoted the demand for natural flavors in the market. Natural herbs and spices were earlier used only in domestic cooking for flavors, which is now used at an industrial level by various players. Various countries have their unique, authentic flavors; for instance, Thai cuisine has a variety of ingredients such as galangal, chili oil, peanuts, coconut paste, fish sauce, etc. The increasing demand for exotic flavors is also driving the market. Rosemary extracts have a growing demand in the market for its antioxidant property.

Growing Demand for New Flavors in Processed Food

Globalization and modernization have changed the lifestyle of the people, which in turn changed the food habits, thus increasing the demand for flavors and enhancers. Previously, people used natural herbs and spices in culinary to get a tinge of flavor in their food, which has now become an industrial need to cater to the big food processors. Due to the increasing working population, there is a high demand for processed food, different flavors, and enhancers. Consumption of low fat, low salt, and low carbohydrate foods are also key drivers to increase the use of flavors and enhancers. As flavors are region and country-specific, manufacturers are continually innovating to hold a larger share of the pie in the market.

Competitive Landscape

The food flavor and enhancer market in China is moderately competitive, with continuous growth in terms of flavors and new ingredients. Some of the prominent players in the market studied are Givaudan, Firmenich, International Fragrance and Flavours Inc., Takasago, and Symrise, among others.

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