Germany Food Flavor and Enhancer Market - Growth, Trends and Forecast (2020 - 2025)

The German food flavor and enhancer market is projected to record a CAGR of 3.8% during the forecast period.

• There is a rising demand for natural food flavors and consumers are seen avoiding artificial colors and flavors that are incorporated into different food categories, owing to the increasing health hazards that occur in consumption of synthetic/artificial flavors, resulting in an increased demand for natural food flavors.
• However, despite the need to rely on comfort foods, consumers are reluctant to compromise on flavor. Younger age groups in precise, are the primary consumer base constantly willing to discover varied culinary traditions, in the interest of their taste buds.
• As the aging population in Germany consumes more nutritive products due to the rising health concerns, and there is a continuous rise in demand for specialty ingredients, along with natural food flavors in functional and fortified beverages.

Key Market Trends

Natural Flavors Driving the Market

The increasing concerns regarding the side effects of artificial flavors and stringent governmental laws against excessive natural flavor due to numerous health benefits and eco-friendly properties of natural ingredients flavor are projected to boost the natural flavor market over the forecast period. Natural fruit and vegetable extracts will remain the largest natural flavoring agents during the forecast period. Furthermore, increasing demand for foods with exotic or ethnic flavors is driving the demand for natural flavor blends. The country’s food and beverage industry provides great opportunities for flavor manufacturers, as the flavor is an indispensable ingredient for foods and drinks, which helps in delivering palatability, as well as positions a product or target a specific group of consumers. In Germany, the rising demand for natural flavors from leading companies, such as Nestlé, Dr. Oetker, Vion Food Group, Tchibo, Coca-Cola, and Mondelēz International, is supporting the market growth.

Increase in Demand for Clean Label Ingredients

With the increasing health awareness, most of the population thoroughly check the label of a product before buying it, especially in developed economies like the United States, the United Kingdom, Germany, etc. This awareness among consumers has prompted manufacturers to undertake the replacement of synthetic flavors with natural flavors. There has been a growing consumer demand for processed food and the expectations for safer and healthier ingredients have, in turn, increased the need for the introduction of clean-label ingredients across diverse applications. An interest in the development of new natural flavor substances has been observed, for their use in the food industry, which is due to the strong consumer demand for more natural products. The health-enhancing properties of natural flavors, combined with the organic properties in natural products, are also increasing their adoption.

Competitive Landscape

The German food flavor and enhancer market is consolidated with the major players holding the maximum share in the market. The key strategies adopted by the companies are new product innovations, mergers and acquisitions, partnerships, and expansions. The major players are Givaudan, Firmenich, Kerry Group, and International Flavors and Fragrances Inc.

Reasons to Purchase this report:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support