BED AND BATH LINEN MARKET - GROWTH, TRENDS, AND FORECAST (2020 - 2025)

The market is driven by several factors, such as the housing market, encouraging gains in consumer spending on home furnishings, technology developments, and the resulting availability of products in a wide array of fiber combinations, textures, fabrics, designs, and colors. A key reason responsible for increased spending on bath and bed textiles is the growing awareness over the numerous physical and mental benefits offered by good sleeping and bathing practices. Premium and designer bed and bath linen with numerous functional benefits are gaining wider acceptance and driving value gains in the market. There is an increased willingness to invest in products that offer more relaxing and rejuvenated sleep and bathing experiences. In this regard, the market is poised to gain more bed linen fabrics that are allergy-free with the ability to wick moisture, in order to keep the body cool and dry all night. Changing home decor trends and increased frequency of purchase, and shorter replacement cycles are also the reasons for the growth of the market.

Key Market Trends

Bed Linen Segment is the Largest Segment in the Home Textiles Market

Bed linen covers home textiles products, such as bed covering, bed throws, blankets, cushion covers, cushions, duvets, duvet covers, mattress, mattress cover, pillows and many more and it is the largest segment in the home textiles market. This segment is the fastest growing with a significant growth rate. Growth in the hospitality industry and increased spending in emerging economies are some of the major factors responsible for growth in the segment in recent time, and the trend is expected to continue in the near future.

Asia-Pacific is Accounting for the Major Market Share

Asia-Pacific represents the fastest growing market worldwide. The key factors driving growth in the region include stable economic growth of developing Asian economies, rising number of nuclear households, expanding retail networks and easy access to a range of products, growing base of affluent middle-class population and increased demand for designer and luxury bed and bath linen lower labor costs in countries, such as China and India, have over the years led to the increase in global exports from Asia-Pacific. China especially leads global bed linen exports of late, countries, such as Pakistan, Vietnam, and Bangladesh, have emerged as export competitors to China and India.

Competitive Landscape

The report covers major international players operating in the bed and bath linen market. In terms of market share, few of the major players currently dominate the market. However, demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

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