Canada Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

The Canada Aesthetic Devices Market is projected to register a CAGR of 6.8% during the forecast period.

The sudden outbreak of COVID-19 in Canada had a significant impact on the aesthetic surgery market in Canada due to the postponement of elective surgeries during the initial stages of the pandemic. According to the article published in Aage Journals published in December 2021, there was a 50% reduction in the volume of plastic and reconstructive surgeries in Ontario, Canada. Such reduction of surgeries in order to prevent the spread of the COVID-19 infection had a notable impact on the market growth. However, the relaxation of strict regulation during the post-pandemic period leading to the resumption of aesthetic procedures in Canada is expected to contribute to the growth of the market over the forecast period.

The Canadian aesthetic devices market has gained a lot of momentum in recent years due to the increase in cosmetic procedures being performed. As per an NCBI article published in August 2021, a study was conducted with 414 cases, among which 61.1% involved cosmetic procedures. The most common procedures were breast augmentation for 42.7% (108/253), abdominoplasty for 24.5% (62/253), and body contouring for 21.7% (55/253). Thus, the increasing demand for cosmetic procedures is expected to drive the market in the country. With the increasing obese population, the demand for lipoplasty is expected to increase, which in turn is expected to drive the aesthetic device market in Canada.

The growing proportion of the obese population, including youth, adult men, and women, will be the primary driver of the aesthetic device market in Canada. As per the Medscape article published in June 2022, around 27% of Canadian adults are considered obese, and this data increases to over 30% for adults between the ages of 40 and 69 years. The article also mentioned that the obesity rates are higher among older adults. Also, prevalence of obesity was highest in regions like Newfoundland and Labrador. As per an article published by World Population Review-2022, Canada had 29.40% of obese adults in 2021. Thus, the increasing prevalence of the obese population in the country is expected to increase the number of aesthetic procedures, which in turn would boost the market growth.

However, the poor reimbursement scenario is the factor expected to restrain the market growth in the country.

Canada Aesthetic Devices Market Trends

Body Contouring and Cellulite Reduction Segment is Expected to Register High Growth in the Forecast Period

Body contouring, or body sculpting, refers to surgical procedures that improve the appearance of skin and tissue after major weight loss. Body contouring surgeries can include panniculectomy (removal of excess skin in the lower abdominal region), abdominoplasty (tummy tuck), liposuction, and excisional body lifts, such as a lower body lift, arm lift (Brachioplasty), inner thigh lift or buttock augmentation.

Lifestyle changes have increased the obese population in Canada. According to a Springer article published in March 2022, obesity among Canadian adults is 18.7% of the working adult population being obese. Obesity is associated with an increased risk of many chronic conditions, such as cancer, hypertension, and type 2 diabetes. Thus, rising obesity among Canadians is expected to contribute to the increasing demand for body contouring procedures in the country mainly body contouring procedures which are expected to drive segmental growth.

According to Canadian Institute for Health Information (CIHI), data published in 2022, the elderly population in Canada aged 65 and older are expected to reach 10.4 million by 2037. Hence, the above-mentioned factors are expected to increase the demand for fat-reduction therapies and procedures, which will help the growth of the body contouring and cellulite reduction segment.

Breast Augmentation is Expected to Register Notable Growth in the Forecast Period

Breast Augmentation is a surgery to increase breast size which involves placing breast implants under the breast tissue or chest muscles. These procedures refer to breast enhancement surgery that is meant to improve the breast's fullness shape and contours.

The growing number of breast augmentation procedures due to the rising demand among the Canadian population is expected to be the major driver for the growth of the segment. For instance, the article published in Plastic and Reconstructive surgery- global Journal in August 2021 mentioned that 42.7% of cosmetic procedures were breast augmentation procedures in Canada. Likewise, the Sage Journal article published in May 2021 mentioned that among 11 Canadians, 9 of them have undergone breast augmentation procedures. Additionally, the rise in breast cancer among the Canadian population is also expected to contribute to the growth of the studied segment. As per the CBC data in October 2022, one in eight Canadian women was diagnosed with breast cancer in a lifetime. Such a high prevalence of breast cancer is expected to drive the growth of the studied segment.

Also, the increasing product approvals and launches for breast augmentation procedures in Canada by various key market players are expected to contribute to the growth of the market. For instance, in March 2022, Sientra received approval from Health Canada to market the company's line of smooth surface, high-strength cohesive silicone gel breast implants in Canada.

Thus, the increasing adoption of breast augmentation procedures, the prevalence of breast cancer, high healthcare expenditures, and innovative product launches are expected to drive the growth of the studied segment over the forecast period.

Canada Aesthetic Devices Market Competitor Analysis

Canada is one of the developed countries and it has the presence of most of the global players in the aesthetic devices market. In terms of market share, a few of the major players are currently dominating the market. Some of the companies which are currently dominating the market are Allergan PLC, Alma Lasers, Cutera Inc., Bausch & Lomb Incorporated, Galderma SA (Nestle), Hologic Inc., Lumenis Inc., and LUTRONIC.

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