Freeze-Dried Coffee Market - Growth, Trends, and Forecasts (2020 - 2025)

The freeze-dried coffee market is projected to record a CAGR of 6% during the forecast period.

• Increased prevalence of instant coffee among consumers is anticipated to supplement the market studied as the product category is best processed through freeze-dried technology, further infusing exceptional attributes along with preserving aroma and flavor of the product. As a result, manufacturers are progressively shifting toward freeze-dried technology over other conventional methods.
• Companies are even emphasizing on labelling the technology claim to build up the sense of product differentiation among consumers.

Key Market Trends

Supermarkets/ Hypermarkets Remained the Largest Point of Sale

Owing to the large retail space and availability of diversified product ranges across the brand, hypermarket/ supermarket remained the most preferred point of sale for coffee. The wider product visibility provided through supermarkets/ hypermarkets further boosts the rise in consumer base leading to the escalated sales of the market studied. Major players are selling their distribution rights to other prominent players to increase their market penetration through expanding shelf spaces in supermarkets.

North America Held the Largest Market Share

With the robust consumer demand from developed markets of the United States and Canada, the region held the largest market share, globally. Moreover, owing to the growing prevalence of at-home coffee in the United States, consumers are increasingly preferring top-notch instant coffee brands to gratify their caffeine cravings. As a result, freeze-dried coffees owing to its superior coffee blends than spray dried, remained most preferred type in the region.

• As per the survey conducted by the National Coffee Association, more than 70% of the consumers prefer at-home coffee preparation in the United States.

Competitive Landscape

The freeze-dried coffee market is consolidated among major four to five players. Product innovation, along with expansion, is one of the key strategies that global players are adopting, in order to stay ahead among competitors. There has been a presence of numerous regional players, which makes the competition tougher for the international players, in terms of the price competitiveness, brand popularity, and dynamic offerings, as per the regional taste and preferences

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• The market estimate (ME) sheet in Excel format
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