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Alcoholic Drinks in Ghana

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    Report

  • 57 Pages
  • June 2024
  • Region: Ghana
  • Euromonitor International
  • ID: 5181339
In 2023, alcoholic drinks in Ghana is facing significant challenges due to exceptionally high inflation, which averaged above 40%. This economic strain has negatively impacted the overall performance of alcoholic drinks compared to 2022. Despite this, volume growth has remained positive, though at reduced levels. Both on-trade and off-trade channels have experienced lower growth rates.

The Alcoholic Drinks in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • Country background
  • Socioeconomic trends
  • Logistics/infrastructure
  • Legislation
  • Taxation and duty levies
  • Table 1 Taxation and Duty Levies on Alcoholic Drinks 2023
  • What next for alcoholic drinks?
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
BEER
  • 2023 Developments
  • Prospects and Opportunities
  • Category Data
  • Table 17 Sales of Beer by Category: Total Volume 2018-2023
  • Table 18 Sales of Beer by Category: Total Value 2018-2023
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE
  • Table 32 Sales of Wine by Category: Total Volume 2018-2023
  • Table 33 Sales of Wine by Category: Total Value 2018-2023
  • Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS
  • Table 44 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 45 Sales of Spirits by Category: Total Value 2018-2023
  • Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 48 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 54 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY
  • Table 59 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 60 Sales of Cider/Perry: Total Value 2018-2023
  • Table 61 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 62 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 70 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 71 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS
  • Table 74 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 75 Sales of RTDs by Category: Total Value 2018-2023
  • Table 76 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 77 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 82 GBO Company Shares of RTDS: % Total Volume 2019-2023
  • Table 83 NBO Company Shares of RTDS: % Total Volume 2019-2023
  • Table 84 LBN Brand Shares of RTDS: % Total Volume 2020-2023
  • Table 85 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 86 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028