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Alcoholic Drinks in Myanmar

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    Report

  • 51 Pages
  • June 2024
  • Region: Myanmar
  • Euromonitor International
  • ID: 5184981
Alcoholic drinks in Myanmar has experienced a robust recovery in 2023 as the pandemic has finally come to an end. On-trade sales have rebounded significantly in urban centres, tourist destinations, and stable regions. The off-trade channel is also expanding, particularly through alcohol specialist retailers and convenience stores, which has further supported growth. However, inflation and currency depreciation are posing challenges and inhibiting consumption rates.

The Alcoholic Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • Country background
  • Socioeconomic trends
  • Logistics/infrastructure
  • Legislation
  • Taxation and duty levies
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
  • What next for alcoholic drinks?
  • CHART 1 Alcoholic Drinks: Alcoholic Drinks Specialist Retailer
  • CHART 2 Alcoholic Drinks: Alcoholic Drinks Specialist Retailer
  • CHART 3 Alcoholic Drinks: Alcoholic Drinks Specialist Retailer
  • CHART 4 Alcoholic Drinks: Alcoholic Drinks Specialist Retailer
MARKET DATA
  • Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 2 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2018-2023
  • Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
BEER
  • 2023 Developments
  • Prospects and Opportunities
  • Category Data
  • Table 16 Sales of Beer by Category: Total Volume 2018-2023
  • Table 17 Sales of Beer by Category: Total Value 2018-2023
  • Table 18 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 19 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 24 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 25 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 26 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 27 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 28 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE
  • Table 31 Sales of Wine by Category: Total Volume 2018-2023
  • Table 32 Sales of Wine by Category: Total Value 2018-2023
  • Table 33 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 34 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2018-2023
  • Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 39 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 40 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS
  • Table 43 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 44 Sales of Spirits by Category: Total Value 2018-2023
  • Table 45 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 46 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2018-2023
  • Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2018-2023
  • Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 51 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 52 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 53 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 54 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 55 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY
  • RTDS