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Belgium Confectionery - Market Assessment and Forecasts to 2024

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    Report

  • 98 Pages
  • October 2020
  • Region: Belgium
  • GlobalData
  • ID: 5187248
Summary

The Belgian confectionery sector was led by the chocolate category in both the value and volume terms in 2019. Whereas, the gum category is forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of confectionery in the country. Flexible packaging was the commonly used pack material in the country. Mondelez International, Inc, Nestle SA and Mars, Incorporated are the top three players in the Belgian confectionery sector.

This report on the confectionery sector in Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, food & drinks specialists, hypermarkets & supermarkets, e-retailers, “dollar stores”, variety stores & general merchandise retailers other general retailers.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, pod and other pack type, closure type for: flip/snap top, screw top, prize off, twist off, plastic tie and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope
  • Per capita consumption and per capita expenditure of confectionery was higher in Belgium compared to both the regional and global levels, in 2019
  • Belgian consumers prefer value for money products in the confectionery sector
  • The per capita consumption of chocolate was higher than other confectionery categories in Belgium, in 2019
  • Hypermarkets & supermarkets is the leading distribution channel in the Belgian confectionery sector
  • Flexible packaging is the most commonly used pack material in the Belgian confectionery sector

Reasons to Buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • The publisher's team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends."

Table of Contents

Report Scope
  • Executive summary

Part 1: Market Environment
  • Value and volume share of Belgium in the global and Western Europe markets
  • Growth analysis of Belgium compared to other leading countries in the Western Europe market
  • PCC and PCE of Belgium compared to global and Western Europe market

Part 2: Sector Deep Dive
  • Belgium confectionery sector snapshot
  • Market size analysis
  • Demand for premium products
  • Cross category comparison value growth analysis and category winners and losers
  • Cross category comparison volume growth analysis and category winners and losers

Part 3: Category Deep Dive
  • Per capita consumption analysis by category
  • Market size analysis category: chocolate
  • Segment level analysis (in value terms) chocolate
  • Segment level analysis (in volume terms) chocolate
  • Market size analysis category: gum
  • Segment level analysis (in value terms) gum
  • Segment level analysis (in volume terms) gum
  • Market size analysis category: sugar confectionery
  • Segment level analysis (in value terms) sugar confectionery
  • Segment level analysis (in volume terms) sugar confectionery

Part 4: Distribution Analysis
  • Channel share analysis

Part 5: Competitive Environment
  • Leading companies value and volume share
  • Brand share analysis of top five companies
  • Brand share analysis of top five companies by category
  • Private label share analysis by category
  • Growth of private labels compared to branded products
  • Degree of consolidation/fragmentation by category

Part 6: Health & Wellness Analysis
  • Health & wellness analysis by category
  • Health & wellness analysis by product attributes
  • Health & wellness analysis by consumer benefits
  • Cross category comparison products with H &W Vs. non H &W claims

Part 7: Packaging Analysis
  • Pack material growth analysis
  • Pack type growth analysis
  • Closure type growth analysis
  • Primary outer type growth analysis

Part 8: City Deep Dive
  • Market size analysis of top ten cities
  • Market size analysis of top ten cities by category
  • Leading cities contribution to volume growth

Part 9: Consumergraphics
  • Demographic analysis
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading value categories
  • Fastest growing segments (value), 2019
  • Cross category comparison by value (2014 2024)
  • Cross category comparison by volume (2014 2024)
  • Per capita consumption (by category), Belgium compared to Western Europe and global levels (in kg), 2019
  • Chocolate value analysis by segment, 2014 2024
  • Chocolate volume analysis by segment, 2014 2024
  • Gum value analysis by segment, 2014 2024
  • Gum volume analysis by segment, 2014 2024
  • Sugar confectionery value analysis by segment, 2014 2024
  • Sugar confectionery volume analysis by segment, 2014 2024
  • Change in distribution share, 2014 2019
  • Top five companies share by brand (in value and volume terms) in the confectionery sector, 2019
  • Brand shares of top five companies (in value and volume terms) by category, 2019
  • Category comparison with H &W and non H &W claims, 2014 2024
  • Category data, by segment
  • Key health confectionery wellness product attributes driving sales in Belgium, 2014 2024
  • Key health confectionery wellness consumer benefits driving sales in Belgium, 2014 2024
  • Per capita consumption (in kg), 2014 2024
  • Per capita expenditure (US$), 2014 2024
  • Confectionery sales distribution in Belgium by category (€ million), 2019
  • Brand share (in value and volume terms) in the confectionery sector, 2019
  • Brand share (in value and volume terms) in the confectionery sector, by category, 2019

List of Figures
  • Value and volume share of Belgium in the global and Western Europe confectionery sector, 2019 2024
  • Belgium compared to the other top countries in terms of market share, growth, and competitive landscape
  • PCC comparison Belgium, Western Europe, and global, 2014 2024
  • PCE comparison Belgium, Western Europe, and global, 2014 2024
  • Market size and growth analysis by value and volume, confectionery sector, 2014 2024
  • Extent to which consumers are trading up in the confectionery sector
  • Cross category comparison value growth analysis and category winners and losers
  • Cross category comparison volume growth analysis and category winners and losers
  • Market size and growth analysis by value and volume, chocolate category , 2014 2024
  • Market size and growth analysis by value and volume, gum category, 2014 2024
  • Market size and growth analysis by value and volume, sugar confectionery category, 2014 2024
  • Share of key distribution channels (in value terms) Confectionery, 2019
  • Key distribution channel share by category (in value terms), 2019
  • Leading companies (in value and volume terms) in the confectionery sector, 2019
  • Private label penetration by category (in value terms), 2019
  • Growth analysis, private label and brands, 2014 2019
  • Category wise consolidation/fragmentation (in value terms) confectionery , 2019
  • Prominence of health & wellness claims by category, US$ million, 2019 2024
  • Contribution of health & wellness by product attributes, US$ million, 2019 2024
  • Contribution of health & wellness by consumer benefits, US$ million, 2019 2024
  • Key pack materials in the Belgian confectionery sector, percentage share of pack units, 2019
  • Annual growth rate by key pack material, 2014 2024
  • Use of pack material by category (in pack units), 2019
  • Key pack types in the Belgian confectionery sector, percentage share of pack units, 2019
  • Annual growth rate by key pack type, 2014 2024
  • Use of pack type by category (in pack units), 2019

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Ferrero International S.A.
  • Mars Inc
  • Mondelez International Inc
  • Mondelez International Inc.
  • Nestle SA
  • Perfetti Van Melle S.p.A.