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The social media analytics market is forecasted to grow by USD 14.00 billion during 2023-2028, accelerating at a CAGR of 31.33% during the forecast period. The report on the social media analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing availability and complexity of data, increasing adoption of visual and image analytics, and integration of social media analytics with marketing automation and crm.
The social media analytics market is segmented as below:
By Application
- Sales and marketing management
- Customer experience management
- Competitive intelligence
- Risk management
- Public safety and law enforcement
By End-user
- Retail
- Government
- Media and entertainment
- Travel
- Others
By Deployment
- On-premise
- Cloud
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the social media analytics market covers the following areas:
- Social media analytics market sizing
- Social media analytics market forecast
- Social media analytics market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Market Segmentation by Deployment
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
360 degree market analysis
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global social media analytics market: Adobe Inc., Agorapulse SAS, Big Propeller LLC, Brand24 Global Inc., Cision US Inc., Digimind, GoodData Corp., International Business Machines Corp., Khoros LLC, Meltwater NV, MetaQuotes Ltd., NetBase Solutions Inc., Oracle Corp., Reputation Group of Companies, Salesforce Inc., SAP SE, SAS Institute Inc., Simplify360, Sprout Social Inc., and Talkwalker Sarl.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is surging use of advanced targeting options."
According to the report, one of the major drivers for this market is the growing availability and complexity of data.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adobe Inc.
- Agorapulse SAS
- Big Propeller LLC
- Brand24 Global Inc.
- Cision US Inc.
- Digimind
- GoodData Corp.
- International Business Machines Corp.
- Khoros LLC
- Meltwater NV
- MetaQuotes Ltd.
- NetBase Solutions Inc.
- Oracle Corp.
- Reputation Group of Companies
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- Simplify360
- Sprout Social Inc.
- Talkwalker Sarl
