UK A2P Messaging Market: Size and Forecasts with Impact Analysis of COVID-19 (2020-2024)

Table of Contents

1. Executive Summary

2. Introduction
2.1 Overview of SMS
2.1.1 SMS Types
2.2 Overview of A2P Messaging
2.2.1 A2P Messaging Segmentation by Traffic
2.2.2 A2P Messaging Segmentation by Application
2.2.3 A2P Messaging Segmentation by Tools and Verticals

3. Global Market Analysis
3.1 Global SMS Market: An Analysis
3.1.1 Global SMS Market by Traffic
3.1.2 Global SMS Market Traffic by Segments (A2P messages (application to person) and P2P messages (person to person))
3.2 Global A2P Messaging Market: An Analysis
3.2.1 Global A2P Messaging Market by Traffic
3.2.2 Global A2P Messaging Market Traffic by Region (Asia Pacific (APAC), North America, Europe, Latin America and MEA)
3.2.3 Global A2P Messaging Market by Value
3.2.4 Global A2P Messaging Market Value by Region (Asia Pacific, UK, Rest of the World)

4. UK Market Analysis
4.1 UK SMS Messaging Market: An Analysis
4.1.1 UK SMS Messaging Market by Traffic
4.1.2 UK SMS Messaging Traffic Market by Segments (A2P messages (application to person) and P2P messages (person to person)
4.1.3 UK A2P Messaging Market by Value
4.1.4 UK A2P Messaging Market by Traffic

5. Impact of COVID-19
5.1 Impact on Global A2P Messaging Market
5.1.1 Change in Demand Outlook for A2P Services
5.1.2 Opportunities for Small and Medium Enterprises (SMEs)
5.1.3 Challenges: Fraud and Phishing
5.2 Impact on UK A2P Messaging Market
5.2.1 Initiative in Response of COVID-19
5.2.2 Utility of A2P SMS for Critical Messaging
5.2.3 Initiative by UK Government

6. Market Dynamics
6.1 Growth Drivers
6.1.1 Surging Mobile Banking
6.1.2 Rising Mobile Payments
6.1.3 Augmenting Mobile Healthcare
6.1.4 Escalating Retail Ecommerce Sales
6.1.5 Increasing Mobile Connections
6.2 Challenges
6.2.1 Mobile Malware
6.2.2 Challenges for MNOs
6.3 Market Trends
6.3.1 Spike in Use of Rich Communication Services (RCS) across Various Industries
6.3.2 RCS Messaging as a Platform (MaaP)

7. Competitive Landscape
7.1 UK A2P Messaging Market: A Financial Comparison

8. Company Profiles
8.1 The Carlyle Group (Syniverse Technologies)
8.1.1 Business Overview
8.1.2 Financial Overview
8.1.3 Business Strategy
8.2 Sinch Group
8.2.1 Business Overview
8.2.2 Financial Overview
8.2.3 Business Strategy
8.3 Vonage Holdings Corp.
8.3.1 Business Overview
8.3.2 Financial Overview
8.3.3 Business Strategy
8.4 Infobip Ltd.
8.4.1 Business Overview
8.4.2 Business Strategy

List of Figures
Figure 1: SMS Type
Figure 2: A2P Messaging Segmentation by Traffic
Figure 3: A2P Messaging Segmentation by Application
Figure 4: A2P Messaging Segmentation by Tools and Verticals
Figure 5: Global SMS Market by Traffic; 2015-2019 (Billion)
Figure 6: Global SMS Market by Traffic; 2020-2024 (Billion)
Figure 7: Global SMS Market Traffic by Segments; 2019 (Percentage, %)
Figure 8: Global A2P Messaging Market by Traffic; 2015-2019 (Billion)
Figure 9: Global A2P Messaging Market by Traffic; 2020-2024 (Billion)
Figure 10: Global A2P Messaging Market Traffic by Region; 2019 (Percentage, %)
Figure 11: Global A2P Messaging Market by Value; 2015-2019 (US$ Billion)
Figure 12: Global A2P Messaging Market by Value; 2020-2024 (US$ Billion)
Figure 13: Global A2P Messaging Market Value by Region; 2019 (Percentage, %)
Figure 14: UK SMS Messaging Market by Traffic; 2015-2019 (Billion)
Figure 15: UK SMS Messaging Market by Traffic; 2020-2024 (Billion)v Figure 16: UK SMS Messaging Traffic Market by Segments; 2019 (Percentage, %)
Figure 17: UK A2P Messaging Market by Value; 2019-2024 (US$ Billion)
Figure 18: UK A2P Messaging Market by Traffic; 2015-2019 (Billion)
Figure 19: UK A2P Messaging Market by Traffic; 2020-2024 (Billion)
Figure 20: UK Smartphone Mobile Banking Share; 2015-2019 (Percentage, %)
Figure 21: UK Mobile Payment Users; 2018-2023 (Million)
Figure 22: UK mHealth Application Market; 2015-2019 (US$ Million)
Figure 23: UK Retail Ecommerce Sales; 2018-2023 (US$ Billion)
Figure 24: UK Smartphone Users; 2018-2024 (Million)
Figure 25: The Carlyle Group Inc. Total Revenue; 2015-2019 (US$ Billion)
Figure 26: The Carlyle Group Inc. Total Revenue by Segments; 2019 (Percentage, %)
Figure 27: The Carlyle Group Inc. Total Revenue by Region; 2019 (Percentage, %)
Figure 28: Sinch Group Net Sales; 2015-2019 (US$ Million)
Figure 29: Sinch Group Net Sales by Segments; 2019 (Percentage, %)
Figure 30: Sinch Group Net Sales by Region; 2019 (Percentage, %)
Figure 31: Vonage Holdings Corp. Total Revenue; 2015-2019 (US$ Billion)
Figure 32: Vonage Holdings Corp. Total Revenue by Sources; 2019 (Percentage, %)
Figure 33: Vonage Holdings Corp. Total Revenue by Region; 2019 (Percentage, %)
Table 1: Impact of Covid-19 on End Users of A2P Services
Table 2: UK A2P Messaging Market Players Financial Comparison; 2019

Samples

Executive Summary

The A2P messaging market can be segmented on the basis of traffic, tools, application and verticals. On the basis of traffic, the market can be divided into national SMS and multi-country SMS. On the basis of tools, the A2P messaging can be divided into cloud API messaging platform and traditional and managed messaging services. The different verticals in which A2P messaging is used are health, hospitality, retail, transport, gaming, financial institutions and others. The A2P messaging has various applications, such as push content services, interactive services, promotional campaigns, CRM services and others.

The UK A2P messaging market has increased with a healthy growth rate since the last few years and is estimated to continue with its growing trend during the forecast period (2020-2024). The UK A2P messaging market is supported by various growth drivers, such as surging mobile banking, rising mobile payments, increasing smartphone connections, augmenting mobile healthcare, escalating retail e-commerce sales, etc.

However, the market faces certain challenges, some of them are as follows such as mobile malware, and challenges for MNOs. Moreover, the market would observe progressive growth owing to market trends like a spike in the use of rich communication services across various industries and RCS messaging as a platform (MaaP).

Companies Mentioned

• Infobip Ltd.
• Sinch Group
• The Carlyle Group (Syniverse Technologies)
• Vonage Holding Corp.