Signature Market - Success Case Study

Summary

Founded as Signature Snack in 2014, the company came into existence with a mission of selling nutritious, natural, and organic snacks directly to consumers. The company's business model bypasses resellers in the middle stages of the supply chain and keeps products at a price that is significantly lower compared to other retail channels. Its production team works with local partners to procure and bake, roast, and cook its snacks.

Founded as Signature Snack in 2014, Signature Market is a result of its founders' quest to offer nutritious foods at affordable prices. Within a span of few years, the brand extended its operations to several other product categories and moved beyond its home market. Signature Market is an online platform that offers several varieties of food products, mainly snacks.

Scope

• A growing desire for healthy lifestyles and wellbeing among Malaysians has driven demand for Signature's offerings.
• The high incidence of obesity is driving well-informed Malaysian consumers towards "healthy" foods.
• Monetary savings offered by the company owing to its direct-to-consumer business model proved to be an instant hit.
• Next-generation shoppers who prioritize convenience while shopping have played a key role in Signature's growing sales.
• The success of Signature Market is concurrent with the rapid proliferation of e-commerce in the country.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.