North America Frozen Food(Potato, Fruit & Vegetable, Ready Meal, Meat & Poultry, Seafood/Fish) Market Outlook, 2027

North Americans are turning towards convenient and on-the-go food as the trend of smaller and frequent meals has increased in recent times. Frozen foods are very much in demand generating high revenue for the seller and because of that, frozen food is displayed in the first row of supermarkets and hypermarkets in North America.

The report titled “North America Frozen Food Market Outlook, 2027” gives an all-round analysis of the development in frozen food products in the region. The overall North American frozen food market is estimated to grow above 3.5% CAGR during the forecast period. North American consumers are more inclined towards on the go foods, which act as smaller and more frequent meals. Frozen food industries have responded well to the consumer's attraction and have been developing products that consist of low trans-fat, low fat, multigrain, whole wheat, and low-on-artificial-preservatives. Further, the North American market for frozen ready meals is mainly driven by the rising demand for frozen pizza and handheld breakfasts that are low costs and comes with quality and freshness. Additionally, the trend of dining out at restaurants and other food outlets is also driving the market. According to the report, the North American region is among the most prominent market in the frozen food category globally.

The people now also prefer frozen fruits and vegetables, which enable them to enjoy even the seasonal delicacies throughout the year. This market is driven by the advancements in the cold chain infrastructure facilities across the North America. Considering country-wise growth the USA is viewed as the largest revenue generator followed by Mexico and Canada. The demand for convenient food products is the major factor driving the frozen food market in North America, as these food items reduce cooking, preparation, and clean-up efforts and time for consumers.

The North America frozen food market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. The food and beverage companies operating in the region are continuously enhancing the overall business processes to meet the rising customers' demands in the best possible way. A large number of domestic and international food processing companies have a strong foothold in North America. The demand for frozen vegetables in North America has surged owing to the increasing consumption of convenience food such as RTE and RTC cut vegetables, mixed vegetable, and meals due to a busy lifestyle and hectic work schedule of the consumers. Rising disposable income, urbanization, and changing lifestyles further boosting the market. The high purchasing power of the consumers results in rising demand for premium frozen vegetable products. The demand for frozen vegetables in North America is also increasing due to the rising trend of veganism. Due to this trend, many consumers are dependent on fruits and vegetables, resulting in an increase in the demand for frozen vegetables.

North America is expected to hold the second-largest market share owing to high consumer awareness regarding the benefits of such eatables in global market. Various regulations have been imposed by the FDA which minimizes the usage of harmful chemicals such as Trans fats. Frozen Food require minimum cooking as these products are already prewashed, precut, and then frozen, making them portable and giving them an extended shelf life. These factors are aiding the growth of the market in the region.

Based on the product type, North America frozen food market is segmented into five types including fruits & vegetables, potatoes, ready meals, meat & poultry and fish/seafood. Among these types, meat & poultry segment is anticipated to occupy more than 30% of market share during the forecast period. Most of the food outlets across the region prefer using frozen meat and seafood as it is much easier to preserve, and this is expected to drive the market growth over the forecast period. Moreover, increasing demand for convenience food among bachelors and students owing to ease of preservation and preparation is another key factor driving the market revenue growth. Further, the market is segmented into two end users including commercial and residential. Among these types, commercial segment leads the market in 2021. In addition to that, supermarket/modern retail and hypermarket sales channel is dominating the market in 2021. However, online sales are projected to witness growing demands owing to advanced technology revolution.

Covid-19 Impacts:

This market experienced a sudden increase in sales due to the panic buying experienced by consumers with the fear of worldwide lockdown caused by the COVID-19 pandemic. Frozen items along with other essentials were the immediate food products getting sold in the initial days of lockdown due to their longer shelf life. As days passed, there were fewer/no stocks of these products due to reduced manpower in production plants, but considering the necessity of the food products, government bodies in all countries allowed the manufacturing of edible products. Thus, the production was back to normal, and with a well-organized supply chain that led to ease in transfer of products to the distributors after the 2 quarter of 2020. With that change in consumer preference and increasing demands for healthy supplements among the major population, is projected to propel higher market growth during the upcoming timeframe.

Major companies present in the market

General Mills Inc., Kraft Heinz Company, Ajinomoto Co. Inc, Cargill Incorporation, Nestle S.A., Flowers Foods, Kerry Group, Grupo Bimbo S.A.B. De C.V, Mccain Foods Limited, Tyson Foods, Inc., Kellogg Company, Conagra Brands, Inc, JBS S.A, Hormel Food, Rich Product Corporation, Maple Leaf Food Inc.

Considered for the report:

• Geography: North America
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecasted year: 2027

Aspects covered in this report

• North America frozen foods market with its value and forecast along with its segments
• Country-wise frozen foods market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• USA
• Mexico
• Canada

By Product Type

• Frozen potato
• Frozen fruits & vegetable
• Frozen ready meal
• Frozen meat & poultry
• Frozen fish & seafood

By End User

• Commercial
• Residential

By Sales Channel

• Supermarket /modern retail/ hypermarket
• Independent Retailers / Departmental /convenience store
• On-line Shop

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering, the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to the frozen food products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.