Due to the COVID-19 Pandemic, Online Payments in Vietnam Boosted
Mobile payments boosted by spread of COVID-19 in Vietnam
The Vietnamese online payment market has strongly profited from the coronavirus pandemic and the imposed restrictions. Even though cash is still widely used in the country, even for E-Commerce purchases, digital wallets along with cards and bank transfers, are catching up. According to this publication, the transaction volume of payments via mobile phones underwent a year-on-year triple-digit increase in July 2020.
Amid the coronavirus pandemic, Momo celebrates a doubling in its consumer base
Amid the COVID-19 pandemic, consumers have increased the use of mobile and contactless payment methods in Vietnam. Momo, the country’s most used E-wallet, saw a doubling in the number of users as of October 2020 from earlier this year. Moreover, the platform has been increasingly implementing new payment solutions to allow its partner merchants and their customers a better payment experience during and after the health crisis, says the report.
Health crisis significantly profited smaller E-Wallets in Vietnam
Other E-Wallets in the country are making efforts to provide competition for the most leading online payment provider, Momo. AirPay especially profits from its partnership with the E-Commerce platform with the highest number of monthly visits in the country, Shopee. ViettelPay experienced six times increase in their user base in 2020, compared to 2018, according to a recent survey cited in this report. This was partially because of its cooperation with Doctor Anywhere as the outbreak of the pandemic.
Report Coverage
- This report covers Vietnam’s payment market with a focus on the reaction of the top mobile payment service providers to the COVID-19 outbreak. It includes information related to payment methods used, transaction volumes, payment trends and recent COVID-19 related news of the top Mobile PSPs in Vietnam.
- The report focuses on the strategies adopted by Vietnamese Mobile PSP’s during the COVID-19 pandemic. Information is related to both remote and in-store payments.
- The data in our reports is mostly published in the previous 12 months. The exact date of publication of the source is stated on each chart. The time period which the data refers to differs by source.
Report Structure
- The overview chapter opens the report, featuring a summary of the payments market in Vietnam. The latest trends and developments are summarized on the text charts and data highlights are provided on quantitative charts.
- The rest of the report is divided by the top four mobile PSP’s presented in the descending order of their market share of payment apps. Within each chapter, there is a company profile, text charts with relevant news and quantitative charts.
- Depending on data availability, the following types of market information are included: value and/or volume of transactions, number of users, payment methods used in-store and online, COVID-19’s impact on the PSPs.
- Not all the mentioned types of information are provided for each of the covered Payment Service Providers due to varying data availability.
Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report
Table of Contents
1. Management Summary
2. Overview
- COVID-19’s Impact on Mobile Payment Services, November 2020
- Country’s Profile Compared to the Region’s and the World’s Averages, March 2020
- Share of SEA’s FinTech Companies Operating in Selected Countries, incl. Cambodia, Indonesia, Malaysia, Myanmar, Singapore, Thailand, the Philippines, and Vietnam, July 2020
- Share of Vietnam Residents Who Have Access to Financial and Banking Services, in % of the Total Population, 2020 & 2021f & 2025f
- E-Commerce Market Value, in USD billion, 2019 & 2020e & 2025f
- Top 10 E-Commerce Web-Sites, by Monthly Web Visits, July 2020 - September 2020
- Share of E-Commerce Payment Methods, in % of Total Payments, 2019
- Share of Online and Non-Online Shoppers, in % of Consumers, September 2020
- Share of Consumers Who Prefer Cashless Payments for Shopping, in % of Consumers, August 2020
- Interbank Electronic Payments Value, in VND trillion, H1 2019 & H1 2020
- Number of Transactions via Mobile Phones, in millions, and Value of Transactions via Mobile Phones, in VND trillion, July 2019 & July 2020
- Best-Known Mobile Payment Providers, in % of Mobile Payment Users, September 2020
- Most Often Used and Currently Used Mobile Payment Providers, in % of Mobile Payments Users, September 2020
- Top 10 Free Finance Applications, by Daily Average Downloads, November 2020
- Selected Digital Activities Conducted via E-Wallets, in % of E-Wallet Owners, Q4 2019
- COVID-19’s Impact on ZaloPay’s activity, November 2020
3. Momo
- Profile of Momo in Vietnam, November 2020
- COVID-19’s Impact on Momo’s activity, November 2020
- Share of Transactions Made via Momo E-Wallet, by Type of Transaction, in % of Total, Q4 2019
- Momo’s User Base, in millions, 2019 & 2020
- Revenue of Momo, in VND trillion, 2016 - 2019
4. ViettelPay
- Profile of ViettelPay in Vietnam, November 2020
- COVID-19’s Impact on ViettelPay’s activity, November 2020
- ViettelPay’s Access Points, in thousands, and Number of Registered Users, in millions, May 2020
- ViettelPay’s Brand Association Attributes, in % of ViettelPay Users, September 2020
5. AirPay
- Profile of AirPay in Vietnam, November 2020
- COVID-19’s Impact on AirPay’s activity, November 2020
- Revenue of AirPay, in VND billion, 2016 - 2019
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AirPay Payment Services Pvt Ltd
- Momo Inc
- Viettel Group
- ZaloPay
Methodology
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