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Netherlands - The Future of Foodservice to 2028

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    Report

  • 114 Pages
  • July 2024
  • Region: Netherlands
  • GlobalData
  • ID: 5212321
The Dutch profit sector’s revenue reached EUR28 billion ($30 billion) in 2023, yielding a CAGR of 4.9% from 2018-23. The transaction and outlet counts recorded CAGRs of 0.8% and 0.5%, respectively.

FSR was the largest food service profit sector channel in 2023, with a share of 24.9%. The QSR channel registered the highest growth during 2018-23.

The QSR channel had the highest presence of chain outlets in 2023. McDonald’s and Domino’s Pizza were the key operators in the channel.

The foodservice profit sector is expected to reach value sales of EUR33 billion ($35 billion) in 2028, yielding a CAGR of 3.6% during 2023-28. The number of transactions will record a CAGR of 2.4% over the same period.

Specific forecasts of the foodservice market over the next five years (2023-28) will give readers the ability to make informed business decisions through identifying emerging/declining markets.

Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers understand the wants and needs of their target demographics.

Scope

Macro context :

  • Understanding the wider economic and social trends within a country; key to providing background when looking into a specific industry.

Profit sector channels :

  • A number of foodservice channels have been grouped together to form the “profit sector”; these include accommodation, leisure, restaurants, retail, travel, workplace, and pub, club & bar. This section will first go through overall trends in the sector, then “deep dive” into each of the four key channels. These channels are quick-service restaurant (QSR), full-service restaurant (FSR), coffee & tea shop, and pub, club & bar. The report structure for each of these channels is explained on the next page.

Cost sector channels :

  • A number of foodservice channels have been grouped together to form the “cost sector”; these include education, healthcare, military & civil defense, and welfare & services. This sector typically represents the state’s foodservice operators. This section of the report will go through overall trends in the sector.

Reasons to Buy

This report provides an in-depth evaluation of the Dutch foodservice market, including analysis of the key issues impacting on the industry. This report includes :

  • Consumer insight and analysis to provide a clear view of prevailing need states, trends and demands of consumers, including segmentation analysis and channel preference, all fully supported by comprehensive market data and occasions and locations analytics.
  • In-depth analysis of channel performance, detailing the winning formats, with supporting analysis to provide comprehensive understanding of the reasons behind success and failure.
  • For each of four key profit sector channels - QSR, FSR, coffee and tea shops, and pubs, clubs and bars - a deep dive into the ‘who’, ‘why’, ‘what’, ‘where’ and ‘what next’.
  • Analysis of major market player performance, and how each player is meeting the needs of consumers and dealing with changing market demands, with supporting case studies on key menu, service and format innovations.

Table of Contents

  • Introduction
  • Report Guide
  • Executive Summary
  • Macroeconomic Context
  • Macroeconomic Overview
  • Trends Landscape
  • Profit Sector - Consumer Behavior
  • Profit Sector Metrics
  • Key Metric Highlights
  • Value Share and Growth by Channel
  • Outlets and Transactions Growth by Channel
  • Operator Buying Volumes and Growth by Channel
  • Channel Historic and Future Growth Dynamics
  • Outlet-Type and Owner-Type Growth Dynamics
  • Quick-Service Restaurant (QSR)
  • Summary & Key Points
  • Metrics
  • Key Players
  • Who?
  • Why?
  • What?
  • Where?
  • What Next?
  • Full-Service Restaurant (FSR)
  • Summary & Key Points
  • Metrics
  • Key Players
  • Who?
  • Why?
  • What?
  • Where?
  • What Next?
  • Coffee & Tea Shop
  • Summary & Key Points
  • Metrics
  • Key Players
  • Who?
  • Why?
  • What?
  • Where?
  • What Next?
  • Pub, Club & Bar
  • Summary & Key Points
  • Metrics
  • Who?
  • Why?
  • What?
  • Where?
  • What Next?
  • Cost Sector Metrics
  • Cost Operator Trends - Historic and Future Growth
  • Data and Channel Share Breakdown
  • Education
  • Growth Dynamics & Drivers
  • What Next?
  • Healthcare
  • Growth Dynamics & Drivers
  • What Next?
  • Military & Civil Defense
  • Growth Dynamics & Drivers
  • What Next?
  • Welfare & Services
  • Growth Dynamics & Drivers
  • What Next?
  • Appendix
List of Tables
  • Profit Sector Metrics
  • Restaurant outlet types: value growth (CAGR 2023-28)
  • Restaurant owner types: value growth (CAGR 2023-28)
  • QSR: Metrics: Growth Dynamics
  • QSR: What? Food & Drink Split: Operator buying price value
  • FSR: Metrics: Growth Dynamics
  • FSR: What? Food & Drink Split: Operator buying price value
  • Coffee & Tea Shop: Metrics: Growth Dynamics
  • Coffee & Tea Shop: What? Food & Drink Split: Operator buying price value
  • Pub, Club & Bar: Metrics: Growth Dynamics
  • Pub, Club & Bar: What? Food & Drink Split: Operator buying price value
  • Cost Operators: Data and Channel Share Breakdown
  • Education historic and future value growth
  • Military & civil defense historic and future value growth
  • Healthcare historic and future value growth
  • Welfare & services historic and future value growth
List of Figures
  • GDP per capita
  • Consumer price inflation (%)
  • Population (millions)
  • Population by age group (%)
  • Households’ share of income distribution, 2023
  • Unemployment rate
  • Which of the following features has the greatest influence on your choices of products/services in the current situation? “Always or often influences my choices
  • In light of the rising cost of living, how have your shopping habits changed for each of the following types of products?
  • How often do you consume food and drinks at the following locations?
  • How do consumers describe their spend at the following outlets?
2023 value sales and channel shares
  • Historic and future performances (value performance)
  • Historic and future outlet number dynamics
  • Historic and future performances (transactions)
  • Profit channels’ historic and future buying volume performances (liter m)
  • Profit channels’ historic and future buying volume performances (kg m)
  • Channel dynamics in the profit sector, 2018-23
  • Channel dynamics in the profit sector, 2023-28
  • Restaurant outlet types: 2023 value
  • Restaurant owner types 2023: value
  • QSR: Operator share of sales, 2023
  • How often do you consume food and drinks at QSRs? By age group
  • How often do you consume food and drinks at QSRs? By gender
  • QSR: Annual household income distribution of frequent consumers
  • Influential factors for frequent consumers on choice of food/drinks at QSR- always/often
  • Important factors for frequent consumers when deciding to make a purchase at QSR - essential/nice-to-have
  • QSR: Total profit sector OSP by channel 2023
  • QSR cuisine by number of outlets
  • QSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
  • QSR: Top five food dishes’ penetration in QSR, 2024
  • QSR: Top 10 ingredients’ penetration in QSR, 2024
  • QSR: Case Study: How does the following feature influence your choice of food and drinks?: “New experiences associated with the product/service”
  • QSR: Case Study: How does the following feature influence your choice of food and drinks?: "How digitally advanced/smart the product/service is”
  • QSR by cuisine type, 2023 OSP
  • QSR by location type, 2023 OSP
  • FSR: Operator share of sales, 2023
  • How often do you consume food and drinks at FSRs? By age group
  • How often do you consume food and drinks at FSRs? By gender
  • FSR: Annual household income distribution of frequent consumers
  • Influential factors for frequent consumers on choice of food/drinks at FSR- always/often
  • FSR cuisine by number of outlets
  • FSR: Top cuisine by maturity - by number of outlets (listed on online platforms), 2024
  • FSR: Top five food dishes’ penetration in QSR, 2024
  • FSR: Top 10 ingredients’ penetration in QSR, 2024
  • FSR by cuisine type, 2023 OSP
  • FSR by location type, 2023 OSP
  • Coffee & tea shop: Operator share of sales, 2023
  • How often do you consume food and drinks at coffee & tea shops? By age group
  • How often do you consume food and drinks at coffee & tea shops? By gender
  • Coffee & tea shop: Annual household income distribution of frequent consumers
  • Influential factors for frequent consumers on choice of food/drinks at coffee & tea shops - always/often
  • Important factors for frequent consumers when deciding to make a purchase at coffee & tea shops - essential/nice-to-have
  • Coffee & tea shop by location type, 2023 OSP
  • Pub, club & bar: Operator share of sales, 2023
  • How often do you consume food and drinks at pub, club & bar? By age group
  • How often do you consume food and drinks at pub, club & bar? By gender
  • Pub, club & bar: Annual household income distribution of frequent consumers
  • Influential factors for frequent consumers on choice of food/drinks at pub, club & bar - always/often
  • Important factors for frequent consumers when deciding to make a purchase at pub, club & bar - essential/nice-to-have
  • Pub, club & bar by location type, 2023 OSP
  • Channel dynamics in the cost sector, 2023-28
  • Channel dynamics in the cost sector, 2023-28
  • Cost Operators: Data and Channel Share Breakdown
  • Population under 15 years
  • Dutch population aged 65+ years (millions)
  • Value of Military & Civil Defense by sub-channel (EUR million, 2028)
  • Number of outlets, by sub-channel type

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • McDonald’s
  • Domino's Pizza
  • Yum Brands!
  • Restaurant Brands International
  • Restaurant Brands International
  • De Beren Holding
  • Loetje
  • Sushi Time
  • Snackpoint Formule Management BV
  • Starbucks Coffee Netherlands
  • Jumbo Group
  • Bagels & Beans
  • Coffeecompany
  • Doppio Espresso