Global Narrow-Body Aircraft Market - Airbus' A320 Family vs. Boeing's 737 Generations - Strategy Perspective & Market Outlook -2020-2039

The Global Commercial Aircraft market has been characterized by numerous, incessant battles for market domination waged between the duopoly of industry behemoths, Airbus & Boeing, for almost half a century now with the sworn transatlantic rivals frequently exchanging airplane salvos and technology barbs targeted precisely at each other.

This report PDF; replete with data, charts & analysis; on Airbus-Boeing bitter arch-rivalry; an outright multi-decennial cliffhanger; decrypts & unravels the relative strategy playbooks as well as game plans pursued by the two aerospace giants over the past half a century in an unbiased, longitudinal analysis from the strategy perspective with product strategy as the core pivot. It deciphers Airbus’ meteoric rise in the narrow body market starting out as a virtual industry underdog & rookie to become a worthy & equal adversary within a span of 3 decades in a long- cycle industry with significant entry barriers well in place. This follows a comparative analysis on culture, leadership & strategy between Airbus & Boeing and how they have set the two aerospace giants apart in terms of market success with Airbus’ customer centric culture clearly contrasted against Boeing’s original engineering & quality focused culture which later became re-oriented towards profits following a corporate coup.

The report further analyzes competitive positioning of Airbus & Boeing across the lower end, middle & top-end of the global narrow body aircraft market and how the transatlantic rivals have fared across these sub-segments from a longitudinal perspective and the way ahead with commercial aviation literally in dire straits and likely to face significant headwinds going forward. This is followed by analysis of key trends which are likely to shape commercial aviation’s evolution going forward and how Airbus & Boeing are positioned to navigate them based on a Comparative SWOT analysis. Lastly, the report provides analysis on the market outlook & demand forecasts for commercial aviation, split by market segments & geographic regions, from a long term perspective.  

For Whom:

The analysis will be a must have & essential for Key Decision-Makers & Senior Industry Executives. It will be especially useful for Program Managers, Procurement Managers, Airlines, Top Management of Industry Players & Other Companies, Industry OEMs, Suppliers, Vendors, MRO Services Providers, Technology & Other Services Solutions Providers and other Key Players in the Industry Value Chain. The E-book will also be useful for existing & potential Investors, Industry & Company Analysts, M&A Advisory Firms, Strategy & Management Consulting Firms, PE Firms, Venture Capitalists, Financing & Leasing Companies, Researchers, Education sector and all those associated with or interested in Commercial Aviation.