Europe Chocolate (Milk, Dark, White) Market Outlook, 2027

Chocolate is a wonderful treat to satisfy even the most stubborn sweet tooth. There are plenty of European countries that make delightful chocolates, but one of the best has to be Germany. Germany is a major chocolate-consuming country as well, registering the second-largest per capita chocolate consumption in Europe. Large multinational chocolate manufacturers such as Ferrero, Mars, and Mondelez all have their manufacturing facilities in Germany and dominate the market. Milka and Ritter Sport are the two most famous and inexpensive chocolates in Europe. These are the best buying options available at any grocery shop, or supermarkets and hypermarkets with good deals in 100 gms format. Lindt, on the other hand, is a premium chocolate on the costlier side, but highly savoured by the world around us.

According to the research report, Europe Chocolate Market Outlook, 2027, the chocolate market in Europe is projected to grow at a CAGR of 5.52% over the forecast period. The European chocolate market outlook report provides an unbiased and detailed analysis of European chocolate market trends, European chocolate market share, opportunities, high growth areas, and market drivers, assisting stakeholders in developing and aligning market strategies based on current and future market dynamics. Additionally, the dark chocolate segment is estimated to acquire major sales revenue in the market owing to the rising health-conscious population along with the growing awareness about the benefits of dark chocolates such as enhanced brain function and reduced risks of heart disease. The European chocolate market is expected to expand further in the coming years as consumer preferences across the region grow and their tastes and preferences improve. The European Chocolate Market is the largest market across the globe as chocolate is preferred as a sweet snack and is available in a wide range of varieties across the region. Furthermore, it is estimated that the impulsive purchase of products in supermarkets would instigate an increase in the sales of chocolate in Europe coupled with seasonal demand, especially at festivals such as Easter and Christmas. As the European chocolate market is highly competitive with the involvement of various players in the competition, it would lead to the sound generation of revenue and growth of the European chocolate market in the coming years.

Premium chocolates refer to the high-quality chocolate variants that are prepared from ultra-fine ingredients and require superior craftsmanship. These chocolates are infused with a variety of exotic flavours, including tropical fruits, peanut butter, caramel, mint, honey, salt, hazelnut, espresso, etc. Premium chocolates offer better taste and texture than conventional chocolates and are sold in standardised packaging with high-aesthetic value. In Europe, premium chocolates are widely available in the form of dark chocolates, milk chocolates, and white chocolates. The market growth in Europe is primarily driven by the increasing consumption of premium dark chocolates. Rising consumer health concerns have led to a changing inclination from conventional milk chocolates towards premium dark chocolates. Additionally, the growing popularity of gourmet chocolates prepared from ultra-fine cocoa beans is further augmenting the market's growth. The high prevalence of clean eating trends among European consumers has led to the replacement of synthetic additives with natural cocoa pulp in premium chocolates. Besides this, the increasing popularity of premium textured chocolates, enhanced with high-quality grains, nuts, and cereals, is further driving the market growth. Apart from this, the market is also augmented by the branding of seasonal and premium chocolates as limited-edition products.

The German region that borders Switzerland and Belgium is no stranger to the lofty quality of chocolate. Not only do Germans enjoy amazing sweet treats from their neighbours, but the country also produces plenty of amazing German chocolates themselves. The best German chocolates are Milka, Ritter Sport, Schogetten, Riesen, Merci, Moser Roth, Hachez, Niederegger, Reber, Baur, and Friedel. Even though German chocolates are often overshadowed by Swiss, Belgian, and even Italian and UK chocolates, a true connoisseur knows how to appreciate the unique treats that Germany has to offer. Germany is famous for its innovative sweet treats, and that includes its chocolates. The European country is well known for making some of the most famous seasonal sweets, like chocolate bunnies for Easter. These seasonal chocolates in Germany have become staples in our grocery stores. In addition to being innovative, chocolate in Germany is made with only the best quality ingredients. Most of the cocoa beans used come from countries in Africa and Latin America. This blend of cocoa flavours creates a distinct flavour that people can’t get enough of.

Considered in this report

• Geography: Europe
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Europe chocolate market with its value and forecast along with its segments
• Country-wise chocolate market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• Germany
• United Kingdom
• France
• Italy
• Spain

Types of chocolates in the report

• Milk chocolate
• Dark chocolate
• White chocolate

Application of chocolates in the report

• Everyday
• Seasonal/ Box
• Premium
• Gourmet

Sales Channel of chocolates in the report

• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to chocolate industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.