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The programmatic advertising spending market is forecasted to grow by USD 892.7 billion during 2024-2029, accelerating at a CAGR of 38.1% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, high penetration of digital advertising, and improved targeting of audience via programmatic advertising.
The programmatic advertising spending market is segmented as below:
By Application
- Open auction
- Automated guaranteed
- Invitation-only
- Unreserved fixed-rate
By Type
- Mobile
- Desktop
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the programmatic advertising spending market covers the following areas:
- Programmatic Advertising Spending Market sizing
- Programmatic Advertising Spending Market forecast
- Programmatic Advertising Spending Market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Application
9 Market Segmentation by Type
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global programmatic advertising spending market: Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, Digilant Inc., Infectious Media Holdings Ltd., Magnite Inc., MediaMath Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., and Verizon Communications Inc..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is high penetration of augmented reality (AR) technology in advertising sector."
According to the report, one of the major drivers for this market is the shift in consumer behavior toward online shopping.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adform AS
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Criteo SA
- Digilant Inc.
- Infectious Media Holdings Ltd.
- Magnite Inc.
- MediaMath Inc.
- Microsoft Corp.
- NextRoll Inc.
- Noboru Consultancy Services
- Roku Inc.
- Simplifi Holdings Inc.
- Singapore Telecommunications Ltd.
- SmartyAds LLP
- Sparcmedia Pty Ltd.
- StackAdapt Inc.
- The Trade Desk Inc.
- Verizon Communications Inc.
