Online Classified Market: Size & Forecasts with Impact Analysis of COVID-19 (2020-2024 Edition)

Table of Contents

1. Executive Summary

2. Introduction
2.1 Advertising: An Overview
2.1.1 Types of Advertising on the Basis of Media
2.1.2 Digital Advertising
2.1.3 Types of Digital Advertisement
2.1.4 Classified Advertising
2.1.5 Classified Ads by Media
2.2 Classified Advertising: An Overview
2.2.1 Online Classified Advertising
2.2.2 Types of Online Classified Ad Business
2.2.3 Structure of Online Classified Ad Business
2.2.4 Online Classifieds Network Effects/ Virtuous Cycle

3. Global Market Analysis
3.1 Global Advertising Market: An Analysis
3.1.1 Global Advertising Market by Value
3.1.2 Global Advertising Market by Segments
3.2 Global Digital Advertising Market: An Analysis
3.2.1 Global Digital Advertising Market by Value
3.2.2 Global Digital Advertising Market by Segments
3.3 Global Online Classified Market: An Analysis
3.3.1 Global Online Classifieds Market by Value
3.3.2 Global Online Classified Market by Segments

4. Regional Market Analysis
4.1 The US Online Classified Market: An Analysis
4.1.1 The US Online Classifieds Market by Value

5. Impact of COVID-19
5.1 Impact on Global Advertising Market
5.1.1 Impact on Global Advertisements Spending by Category
5.2 Impact on Global Online Classifieds Market
5.2.1 Impact on Spending on Online Classifieds and Other Mediums
5.3 Impact on UK Online Classifieds Market
5.3.1 Impact on Spending on UK Online Classifieds and Other Mediums

6. Market Dynamics
6.1 Growth Drivers
6.1.1 Growing Internet Users
6.1.2 Rising Number of Smartphone Users
6.1.3 Increasing Urban Population
6.1.4 Rising GDP
6.2 Challenges
6.2.1 Technological Barrier
6.2.2 Fraudlent Activities
6.3 Market Trends
6.3.1 Upsurge in Big Data Analytics
6.3.2 Growth in Retail E-commerce

7. Competitive Landscape
7.1 Global Online Classifieds Players: A Financial Analysis

8. Company Profile
8.1 Naspers Group
8.1.1 Business Overview
8.1.2 Financial Overview
8.1.3 Business Strategy
8.2 eBay, Inc.
8.2.1 Business Overview
8.2.2 Financial Overview
8.2.3 Business Strategy
8.3 Craigslist
8.3.1 Business Overview
8.3.2 Business Strategy

List of Figures and Tables

Figure 1: Types of Advertising on the Basis of Media
Figure 2: Types of Digital Advertisement
Figure 3: Classified Ads by Media
Figure 4: Online Classified Advertising
Figure 5: Types of Online Classified Ad Business
Figure 6: Structure of Online Classified Ad Business
Figure 7: Online Classifieds Network Effects/ Virtuous Cycle
Figure 8: Global Advertising Market by Value; 2015-2019 (US$ Billion)
Figure 9: Global Advertising Market by Value; 2020-2024 (US$ Billion)
Figure 10: Global Advertising Market by Segments; 201\9
Figure 11: Global Digital Advertising Market by Value; 2015-2019 (US$ Billion)
Figure 12: Global Digital Advertising Market by Value; 2020-2024 (US$ Billion)
Figure 13: Global Digital Advertising Market by Segments; 2019
Figure 14: Global Online Classified Market by Value; 2015-2019 (US$ Billion)
Figure 15: Global Online Classified Market by Value; 2020-2024 (US$ Billion)
Figure 16: Global Online Classified Market by Segment; 2019 (Percentage, %)
Figure 17: Global Real Estate Online Classified Market by Value; 2019-2024 (US$ Billion)
Figure 18: Global Jobs Online Classified Market by Value; 2019-2024 (US$ Billion)
Figure 19: The US Online Classified Market by Value; 2015-2019 (US$ Billion)
Figure 20: The US Online Classified Market by Value; 202--2024 (US$ Billion)
Figure 21: Impact on Global Advertisements Spending by Category; 2020 (Percentage,%)
Figure 22: Impact of Covid-19 on Investments on Different Ad Mediums; Pre and Post Covid-19 (Percentage,%)
Figure 23: Impact of Covid-19 on UK on Online Advertisement Expenditure Growth; 2020 (Percentage,%)
Figure 24: Global Internet Users Penetration Rate; 2014-2021 (Percentage, %)
Figure 25: Global Number of Smartphone Users; 2014-2020 (Billion)
Figure 26: Global Urban Population; 2014-2018 (Billion)
Figure 27: Global GDP; 2015-2021 (US$ Billion)
Figure 28: Fraudulent Activities
Figure 29: Global Big Data Analytics Market by Value; 2017-2023 (US$ Billion)
Figure 30: Global Retail E-commerce Market by Value; 2014-2023(US$ Billion)
Figure 31: Naspers Group Business Segments
Figure 32: Naspers Group Revenue; 2015-2019 (US$ Billion)
Figure 33: Naspers Group Revenue by Segments; 2019
Figure 34: Naspers Group Revenue by Region; 2019
Figure 35: eBay, Inc. Business Segments
Figure 36: eBay Net Revenue; 2015-2019 (US$ Billion)
Figure 37: eBay Net Revenue by Segments; 2019
Figure 38: eBay Net Revenue by Region; 2019
Table 1: Global Online Classified Market: A Financial Comparison; 2018/2019

Samples

Executive Summary

Online classified advertising is one of the fastest-growing types of online advertising. Online classifieds is all about buying and selling a range of goods and services. Online classifieds could be categorised into automobiles, furniture, matrimony, recruitment, real estate, etc.

Online classifieds could be of two types: Horizontal and Vertical. The horizontal classifieds include different products ranging from furniture, electronics, apparels, etc. The vertical classified is restricted to a single platform for instance LinkedIn which advertises different jobs and vacancies.

The global online classified market has increased at a significant CAGR during the years 2015-2019 and projections are made that the market would rise in the next four years i.e. 2020-2024 tremendously. The online classified market is expected to increase due to growth in the retail e-commerce industry, increase in a number of smartphone users, increasing internet penetration, growing global youth population, etc. Yet the market faces some challenges such as, need for technological barriers, developing country barriers, social media threat, etc.

Companies Mentioned

• Craigslist
• eBay, Inc.
• Naspers Group