Japan Games Market Report


Report
75 Pages +
October 2023
Region: Japan
Niko Partners, Inc.
ID: 5229906

As the world's third largest video games market, Japan's gaming industry has long been established, developing some of the most iconic games. The country is also home to prominent global game companies with hit titles that attract gamers around the world. Despite the ageing population and slowing economy, Japan remains a key market that game-makers and brands should pay close attention.

The Japan Games Market Report is part of East Asia Games Market Reports, a series of comprehensive guide informing you on the latest developments in the video games market and esports industry across three notable East Asia markets: Japan, Korea, and Chinese Taipei. Leveraging our comprehensive market model and survey insights involving 1,200+ gamers in the region, discover key data and trends on game publishers, top genres, growth drivers, esports, payments, financial transaction events, regulations, gamer preference & behavior, and more.

The East Asia Games Market

1. Introduction2. Executive Summary3. Macroeconomic data

4. PC games Market

PC Games Market Snapshot
PC games Revenue
Major PC game Publishers
PC gaming Overview
Popular PC games by Survey
PC Gaming Time and Spending by Survey
Popular PC game Distribution Platforms
Internet Cafe Insights by Survey

5. Mobile games Market

Mobile Games Market Snapshot
Mobile Games Market Revenue
Top Mobile Games by Downloads
Top Mobile Games by Revenue
Top Publishers by Downloads
Top Publishers by Revenue
Top Mobile game genres
PC games Revenue
Mobile gaming Overview
Popular Mobile Games by Survey
Mobile Gaming Time and Spending by Survey
Preferred Mobile Game Store by Survey

6. Console games Market

Top Console Platforms
Popular Console Games by Survey
Console Gaming Time and Spending/Subscription by Survey

7. Payments and Monetization

Payment Options
Payment Insights by Survey
In-game Spending Drivers by Survey
Preferred In-game Spending by Survey
In-game Ads by Survey
Cloud Gaming Insights by Survey
Reasons for Not Spending Money for games
What Non-Spenders Would Buy

8. Gamer Survey Insights

Survey Respondents’ Demographics
Device Ownership by Survey
Popular PC and Smartphone Brands by Survey
Localization Insights by Survey
Source of Information for Games by Survey
Factors Driving gamers to Try New games
Most Disliked Aspects in Games by Survey
Streaming and Video Content by Survey
New Technologies in Video Games

9. Games Market Trends and Analysis

Updates on M&A and Investment
games approved by China’s NPPA
Discourse on game disorder and issues related to games

10. Esports Data

Overview and Updates of Local Esports Development
PC Esports Tournament Overview
Mobile Esports Tournament Overview
Major PC and Mobile Esports Tournaments
Notable Teams and Sponsors
Esports Engagement by Survey
Top Esports games

11. Game Regulations

Overview of Game Regulations
Notable Regulatory Bodies and Influential Organizations
game Rating

12. Appendix

Methodology
Genre List
Glossary

13. About the Publisher

List of Exhibits

Most Played PC games
PC gaming Time (Weekly)
PC game Spending (Monthly)
PC game Downloads per year
Share of PC game Distribution Platforms Users
Share and amount of time of PC gaming hours by location
Reasons to visit internet cafes
Top Mobile Game Genres by Revenue (2023 H1)
Top Mobile Game Genres by Download (2023 H1)
Most Played Mobile Games
Mobile gaming Time (Weekly)
Mobile game Spending (Monthly)
Preferred Mobile game Store on Smartphone
Preferred Mobile game Store on Tablet
Consoles Owned (% of console gamer respondents)
Most Played Console games
Console gaming Time (Weekly)
Console game Spending (Monthly)
Console games Purchased and Subscriptions
Preferred Payment Methods (% of respondents)
What would make gamers spend in-game (% of respondents)
Preferred In-game Spending (% of respondents)
What gamers think about in-game ads (% of respondents)
Engagement with Cloud Gaming
Reasons for Not Spending Money for games
What Non-Spenders Would Buy
Survey Respondents’ Demographics
Device Ownership among Survey Respondents
Popular PC and Smartphone Brands among Survey Respondents
Localization Insights among Survey Respondents
Source of Information for Games among Survey Respondents
Factors Driving gamers to Try New games
Most Disliked Aspects in Games among Survey Respondents
Streaming and Video Content among Survey Respondents
New Technologies in Video Games
Esports Engagement among Survey Respondents
Top Esports Games among Survey Respondents

Companies Mentioned

Activision Blizzard
Amazon Games
Apple
Association of Copyright for Computer Software (ACCS)
Audeze
Azur Interactive
Bandai Namco
Capcom
COLOPL
Computer Entertainment Rating Organization (CERO)
Computer Entertainment Supplier’s Association (CESA)
Crazy Racoon
Credit Saison
CyberAgent
Cygames
D3 Publisher
Dell
Detonation FocusMe
DoCoMo
Electronic Arts
Epic Games
Firewalk Studios
FromSoftware
Gamecity Technology
GungHo
Hololive
HP
Japan Esports Union (JeSU)
Japan Online Games Association (JOGA)
JCB
KADOKAWA
Koei Tecmo
KOEI TECMO
Konami
LINE Corporation
Mastercard
Media Exchange Group
Microsoft
miHoYo
Ministry of Economy, Trade, and Industry (METI)
Mitsui Sumitomo
mixi
NCSoft
NetEase
Neural Pocket
Nexon
Niconico
Nintendo
Nitroplus
Playrix
REJECT
Riot Games
Rovio
Sammy Networks
Samsung
Scarz
Sega/Atlus
Sega
Sharp
Softbank
Sony
Spike Chunsoft
Square Enix
Supersonic Studios
Swordcanes Studio
Take-Two Interactive
Tencent
Tokyo Communications Group
Twitch
Twitter
Ubisoft
Union Pay
Valve (Steam)
VISA
Visual Arts
voodoo
Wargaming
Yostar
YouTube
ZETA DIVISION

The East Asia Games Market

Table of Contents

Companies Mentioned

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