Thailand is the largest games market in Southeast Asia in terms of revenue, due to its high population and high economic growth. The country is experiencing high smartphone adoption and affordable mobile internet, making its mobile game sector especially profitable. Thailand is also on its way to becoming a regional esports powerhouse with more major international esports tournaments held in the country and world class teams to look out to. Thailand is a notable market for companies with serious interest in Southeast Asia.
The Thailand Games Market Report is part of SEA-6 Games Market Reports, a series of comprehensive guide informing you on the latest developments in the video games market and esports industry across six notable Southeast Asia markets: Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. Leveraging our comprehensive market model and survey insights involving 2,400+ gamers in the region, discover key data and trends on game publishers, top genre, growth drivers, esports, payments, financial transaction events, regulations, gamer preference & behavior, and more.
Table of Contents
- Introduction
- Executive Summary
- Macroeconomic data
- PC Games Market
- PC Games Market Snapshot
- PC Games Revenue
- Major PC Games Publishers
- PC Gaming Overview
- Popular PC Games by Survey
- PC Gaming Time and Spending by Survey
- Popular PC Game Distribution Platforms
- Internet Cafe Insights by Survey
- Mobile Games Market
- Mobile Games Market Snapshot
- Mobile Games Market Revenue
- Top Mobile Games by Downloads
- Top Mobile Games by Revenue
- Top Publishers by Downloads
- Top Publishers by Revenue
- Top Mobile Game Genres
- PC Games Revenue
- Mobile Gaming Overview
- Popular Mobile Games by Survey
- Mobile Gaming Time and Spending by Survey
- Preferred Mobile Game Store by Survey
- Console Games Market
- Top Console Platforms
- Popular Console Games by Survey
- Console Gaming Time and Spending/Subscription by Survey
- Payments and Monetization
- Payment Options
- Payment Insights by Survey
- In-Game Spending Drivers by Survey
- Preferred In-Game Spending by Survey
- In-Game Ads by Survey
- Cloud Gaming Insights by Survey
- Reasons for Not Spending Money for Games
- What Non-Spenders Would Buy
- Gamer Survey Insights
- Survey Respondents’ Demographics
- Device Ownership by Survey
- Popular PC and Smartphone Brands by Survey
- Localization Insights by Survey
- Source of Information for Games by Survey
- Factors Driving Gamers to Try New Games
- Most Disliked Aspects in Games by Survey
- Streaming and Video content by Survey
- New Technologies in Video Games
- Games Market Trends and Analysis
- General Outlook
- Local game companies/homegrown Games and Events Update
- Analysis of Latest Trends (e.g. M&A, web3, gaming influencers, localization, non-endemic brands expansion to gaming)
- 5G Rollout
- Esports Data
- Overview of Local Esports Development
- PC Esports Tournament Overview
- Mobile Esports Tournament Overview
- Major PC and Mobile Esports Tournaments
- Notable Teams and Sponsors
- Esports Engagement by Survey
- Top Esports Games
- Game Regulations
- Overview of Game Regulations
- Notable Regulatory Bodies and Influential Organizations
- Game Rating
- Appendix
- Methodology
- Genre List
- Glossary
List of Exhibits:
- Average hours per week watching online content
- Visiting Internet cafes percentage
- Internet cafes preferences
- Mobile internet market share (April 2023)
- Fixed line broadband market share (April 2023)
- Familiarity with future technology
- Interest in implementing certain technologies in video games
- How important are certain localization aspects for games
- Why do gamers not spend money on games
- What would gamers buy if they spent
- What do PC gamers do when they see an in-game ad
- What do mobile gamers do when they see an in-game ad
- Unified payments interface (UPI) usage
- UPI usage by payment platform (June 2023)
- What Real Money Games do gamers Play
- Which RMG platforms did gamers use in the past year
- Average hours per week playing RMG title
- Average spend per month on RMG titles
- How important are the following when playing RMG
- What do gamers most dislike about RMG titles?
- Most Played PC Games
- PC Gaming Time (Weekly)
- PC Game Spending (Monthly)
- PC Game Downloads per Year
- Share of PC Game Distribution Platforms Users
- Share of PC gaming hours by location
- Reasons to visit internet cafes
- Top Mobile Game Genres by Revenue (2023 H1)
- Top Mobile Game Genres by Download (2023 H1)
- Most Played Mobile Games
- Mobile Gaming Time (Weekly)
- Mobile Game Spending (Monthly)
- Preferred Mobile Game Store on Smartphone
- Preferred Mobile Game Store on Tablet
- Consoles Owned (% of console gamer respondents)
- Most Played Console Games
- Console Gaming Time (Weekly)
- Console Game Spending (Monthly)
- Preferred Payment Methods (% of respondents)
- What would make gamers spend in-game (% of respondents)
- Preferred In-Game Spending (% of respondents)
- What gamers think about in-game ads (% of respondents)
- Engagement with Cloud Gaming
- Reasons for Not Spending Money for Games
- Survey Respondents’ Demographics
- Device Ownership among Survey Respondents
- Popular PC and Smartphone Brands among Survey Respondents
- Localization Insights among Survey Respondents
- Source of Information for Games among Survey Respondents
- Factors Driving Gamers to Try New Games
- Most Disliked Aspects in Games among Survey Respondents
- Streaming and Video content among Survey Respondents
- New Technologies in Video Games
- Esports Engagement among Survey Respondents
- Top Esports Games among Survey Respondents
Companies Mentioned
- 9 CAT DIGITAL
- Acer
- Activision Blizzard
- AIS
- AMD
- Ampverse
- Ant Group
- Apple Pay
- Asiasoft
- Asphere Innovations Public Company Limited (AS)
- Asus
- Attack All Around
- Axion Ventures
- Azur Interactive Games
- BabyBus Group
- Bacon Time
- Bangkok Bank
- Big Bang Theory
- Bitkub Online Co., Ltd. (Bitkub)
- Buriram United Esports
- Citi
- Dell
- Digital Economy Promotion Agency (DEPA)
- Electronic Arts (EA)
- Electronics Extreme (EXE)
- Embracer Group
- GambitGhost Studio
- Gamecity Technology
- Garena
- Gen Play
- HP
- Huawei
- Infinix
- ini3
- JMastercard
- Kasikorn Bank (KBank)
- Konami
- Krafton
- Lenovo
- Logitech
- Lykke Studios
- Made in Thailand
- miHoYo
- Miniclip
- Ministry of Digital Economy and Society
- Ministry of Tourism and Sports
- Mojang Studios
- Moon Active
- Nakamoto Games
- Netmarble
- Nexon
- Nokia
- NTT Ltd
- Outfit7
- Playrix
- Qualcomm Technologies
- Riot Games
- Roblox Corporation
- SABUY
- SayGames
- Shengqu Games
- SHIN-A Service
- Siam Commercial Bank (SCB)
- Sports Authority of Thailand
- Supersonic Studios
- Take Two
- Tencent
- Thai E-Sports Federation (TESF)
- Thai Game Software Industry Association (TGA)
- TikTok
- Titan Capital Group Holdings
- True Axion Interactive
- True Corporation
- Tungruan Forever Public Company (GLORY)
- Ubisoft
- UOB
- Valve (Steam)
- Vampire Esports
- Visa
- voodoo
- YouTube
