North America Frozen Potato Market Forecast to 2031 - Regional Analysis - by Product Type and End User

The North America frozen potato market was valued at US$ 23.73 billion in 2023 and is expected to reach US$ 35.02 billion by 2031; it is estimated to register a CAGR of 5.0% from 2023 to 2031.

Expansion of Quick Service Restaurants (QSRs) Fuels North America Frozen Potato Market

Fast-food and quick-service restaurants have now become the need of the hour for consumers. Due to the fast-paced lifestyle, people are increasingly prioritizing convenience. Moreover, due to the rising number of dual-income families and single-person households, people don’t get enough time to focus on their personal lives. Therefore, they are seeking products that offer them convenience and help save their time and effort. Fast food restaurants and quick service restaurants (QSRs) offer mass-produced products in no time offering huge convenience to the consumers. These restaurants are becoming popular because they offer a variety of food in very less time and at affordable prices. Consumers now want convenience and quick service with their food. Quick-service restaurants cater to the needs of the consumers as they offer sit and dine, along with numerous services such as drive-thru, takeout, and home delivery, which suits the modern lifestyle of the consumers. Due to the growth and expansion of these quick-service restaurants or QSRs, the demand for frozen potatoes has also increased. Products like frozen French fries, hash browns, and shaped and stuffed/topped potatoes are mostly demanded by the QSRs because frozen potato requires less preparation time and is easy to use. This helps the QSRs to provide the consumers with their food quickly, which is the main strength of the quick-service restaurants.

North America Frozen Potato Market Overview

The North America frozen potato market is segmented into the US, Canada, and Mexico. The US is the prominent market for frozen potatoes due to the rising consumption of convenience food products and surging demand from the working population due to busy lifestyles. Moreover, increasing demand for frozen potatoes from the young age population due to the rising trend of snacking is propelling the market growth in the US.

The evolving taste of consumers and impulsive purchases are projected to propel the demand for frozen potatoes over the forecast period. Frozen potatoes, such as French fries, are highly popular among the young population in the US, and this trend offers new opportunities for market growth in the country. Advancements in food processing and supply chain management have helped in the procurement of frozen potatoes across food units. With the surging demand for frozen potatoes, many manufacturers in the food and beverage industry are incorporating frozen potatoes into their food products. This is expected to bolster the growth of the frozen potato market in the US.

North America Frozen Potato Market Revenue and Forecast to 2031 (US$ Million)

North America Frozen Potato Market Segmentation

The North America frozen potato market is categorized into product type, end user, and country.

By product type, the North America frozen potato market is segmented into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held the largest share of the North America frozen potato market share in 2023.

In terms of end user, the North America frozen potato market is bifurcated into residential and commercial. The commercial segment held a larger share of the North America frozen potato market in 2023.

Based on country, the North America frozen potato market is segmented into the US, Canada, and Mexico. The US segment held the largest share of North America frozen potato market in 2023.

Aviko BV; Bart's Potato Co; Farm Frites International BV; Greenyard NV; Himalaya Food International Ltd; JR Simplot Co; Kraft Heinz Co; Lamb Weston Holdings Inc; and McCain Foods Ltd are some of the leading companies operating in the North America frozen potato market.

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