Europe Mattress Market Outlook, 2029

Migration is a major reason for the rising population in urban areas, which is driving the real estate industry. In Europe, urbanization is an ongoing phenomenon, both in terms of urban land expansion and increasing population share. According to the World Bank, the urban population’s growth rate of the EU was 0.4% in 2020. Further, as per the European Commission, the region’s level of urbanization is projected to inflate to around 83.7% in 2050, while the total population of European functional urban areas (FUAs) is expected to increase on average by 4% by 2050. Therefore, this is also expected to drive the demand and production of mattresses across the Europe region.

The current population of Europe is equivalent to 9.78% of the total world population. Europe ranks number 3 among regions of the world by population. Germany dominates the European market, whereas the cluster of smaller countries together contributes the highest in the region, which is expected to grow to over 40% by the end of the forecast period. In addition to that, the booming hospitality industry is a major European mattress market growth driver. France, Germany, Italy, the U.K., Spain, Portugal, Switzerland, and Austria are among the most-famous travel destinations for people around the world. The charm of the region among holidaymakers has resulted in a massive increase in the number of hotels and resorts here, thereby helping the market advance. Several trends are shaping the European mattress market. First, the rise of e-commerce has transformed how consumers shop for mattresses, making it easier for them to compare products, read reviews, and access a wider range of options. This shift is bolstered by an increasing number of online mattress retailers offering home delivery and trial periods, enhancing customer confidence in their purchases. Additionally, sustainability is becoming a crucial consideration, with consumers gravitating towards brands that prioritize eco-friendly materials and manufacturing processes.

According to the research report, 'Europe Mattress Market Outlook, 2029,', the Europe Mattress market is anticipated to add to more than USD 3.07 Billion by 2024-29. The key factors responsible for the growth of the industry include the increasing urbanization coupled with favourable government policies regarding real estate development and the rising healthcare and hospitality sectors. Also, the rising purchasing power of people in the continent that allows them to buy premium-quality mattresses but also replace them more frequently than before is boosting the market growth.

In the Europe healthcare industry, the demand for mattresses is increasing in nursing homes, clinics, and hospitals especially COVID-19 outbreak. Key players in the European mattress market include well-established brands such as Tempur Sealy International, Simmons Bedding Company, and IKEA, alongside emerging direct-to-consumer brands like Emma Sleep and Eve Sleep. These companies are innovating their product offerings by incorporating advanced technologies, such as memory foam, latex, and hybrid materials, which cater to different sleep needs. The introduction of smart mattresses equipped with sensors that monitor sleep patterns and adjust firmness accordingly is also gaining traction. The sale of innerspring mattresses in Europe is anticipated to be consistent during the forecast period, contributing to more than 50% of the market share however, the memory foam mattress segment is to show the highest growth as an individual mattress segment.

The double size mattress is expected to hold the highest share in the European mattress market, nearly 40%. Following it is the queen-size, is expected to cover more than 20% by the forecast period, showing the highest increase in the share. Manufacturers and distributors sell their natural material- based mattresses for the quality of sleep and comfort they offer. These are projected to be major driving factors of the luxury mattress market during the forecast period.

The rest of Europe will offer several growth opportunities to market vendors during the forecast period. The revival of the domestic economy, the high preference for specialized mattresses, the emerging healthcare industry, and the expansion of the hospitality sector will significantly drive the mattresses market growth in Europe over the forecast period.

Latex mattresses are increasingly popular for their natural materials and hypoallergenic properties. They offer excellent support and breathability, making them ideal for those who prioritize eco-friendly products. Brands such as Dunlopillo and Natural Mattress Company have carved out a niche in this segment, appealing to health-conscious consumers who appreciate the durability and comfort that latex provides. Memory foam mattresses have surged in demand due to their ability to contour to the body, providing personalized support and pressure relief. European brands like Emma Sleep and Tempur have capitalized on this trend, emphasizing the comfort and adaptability of their memory foam offerings.

These mattresses are particularly popular among consumers with specific sleep issues, such as back pain, due to their ability to align the spine. The category of others mattresses, which includes air, water, and hybrid options, is also gaining traction. Air mattresses, like those from Sleep Number, allow users to adjust firmness levels for a customized experience, while water mattresses offer unique support and pressure relief. Hybrid mattresses, combining innerspring coils and memory foam or latex, are becoming increasingly popular as they offer the best of both worlds. Brands such as Zinus and IKEA are introducing innovative hybrid designs that cater to diverse sleeping preferences, attracting consumers looking for versatility and comfort.

Furthermore, construction activities in both residential and institutional areas are inflating in the U.K., coupled with growing awareness regarding mattress types and brands, and growth in e-commerce and online retail sectors are projected to expand the mattress industry in the country in the long run. The rising disposable income has a positive influence on the demand for mattresses, as they are one of the basic necessities for humans. The European mattress industry is highly fragmented, due to the presence of several key players. In recent years, the market players have been involved in product launches and partnerships in order to attain a significant position.

For instance, in March 20202, Soft-Tex International Inc., a bedding and home product company specialized in foam and fiber, announced its exclusive partnership agreement with Serta Simmons Bedding (SSB) LLC to offer technology to SSB mattresses. This multi-faceted partnership would support SSB’s R&D teams, and launch next-generation mattress products. Moreover, Soft-Tex would leverage its intellectual property to provide SSB access to new products developed utilizing over 100 unique Soft-Tex patents specific to the mattress category. Also, in April 2021, Spring Air International announced the launch of its four-model breathe collection of mattresses. This four-model collection of mattresses provides protection from bacteria and viruses for a healthier sleep.

COVID-19 Impact

The COVID-19 pandemic negatively impacted the supply chains of numerous sectors in Europe region and led to the reduced trade of a number of products, including mattresses, as a consequence of the closure of manufacturing facilities globally. Furthermore, according to the World Tourism Organization (WTO), the pandemic caused a 66% fall in international tourist arrivals in the region during the first quarter and a 97% drop in the second quarter of 2020. The halt in the tourism industry impacted hotels, which further negatively, impacted the market for mattresses in Europe. However, the increasing number of people confined to their homes for an extended period could drive the demand for mattresses over the next few years.

Major companies present in the market

Tempur-Pedic International Inc, Serta Inc, Derucci, Simmons Bedding Company LLC, Hilding Anders, Recticel, Spring Air Company, MLILY, Select Comfort, Ruf-Betten, Kingsdown Inc., Corsicana, Southerland Bedding Co., Sleemon, Bed Holdings Co. Ltd., Pikolin, Kurlon Enterprise Ltd., Airland, Therapedic, Mengshen, Leggett & Platt, Paramount Bed Co. Ltd., Sealy Corporation, King Koil, Ashley, Sleep Number, Southerland Inc., Lianle, Breckle, Englander Mattress, Puffy Mattress, Comfur Mattresses.

Considered in the report

• Geography: Europe
• Historical year: 2018
• Base year: 2023
• Estimated Year: 2024
• Forecasted year: 2029

Countries covered

• UK
• Germany
• France
• Spain
• Italy
• Russia

By Mattress Type in the report

• Innerspring Mattress
• Latex Mattress
• Memory Mattress
• Others Mattress (Air, Water, Hybrid, Etc.)

By Application in the report

• Domestic
• Commercial

By Sales Channel in the report

• Online
• Offline

By Bed Size in the report

• Twin or Single
• Twin XL
• Full or Double
• Queen
• King
• Others

Aspects covered in the report

• Market Size By Value for the historic period (2016-2021)
• Market Size By Value for the forecast period (2022-2027)
• Market Size By Value for Innerspring Mattress (2016-2027)
• Market Size By Value for Latex Mattress (2016-2027)
• Market Size By Value for Memory Foam Mattress (2016-2027)
• Market Size By Value for Other types of Mattress (2016-2027)
• Market Share by Application (2016, 2021 & 2027F)
• Market Share by Mattress Type (2016, 2021 & 2027F)
• Market Share by Mattress Size (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)
• Market Share by End User (2016, 2021 & 2027F)
• Market Share by Sales Channel (2016, 2021 & 2027F)

Research approach

While doing the research, we combine the expertise of our analysts and the capabilities of artificial intelligence. We take into consideration the inputs by the industry experts and leaders gathered through our primary research. We do go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market.

We follow our forecasting algorithm, which is unique for each product but giving more weight-age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosscheck the segmentations, validates the market.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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