Middle East & Africa Mattress Market Outlook, 2027

Among the various regions of the Middle East, the market of the mattress observed a decline in the growth rate during the review period. Owing to the economic slowdown as well as slow growth in the personal disposable income in the respective regions of the Middle East decrease the growth of the mattress market. Nonetheless, tough fiscal surroundings have been the major limitation with the unresponsive oil prices leading to the leisurely growth. The efficient increase in the accommodation facilities owing to the effective increase in tourism was one of the foremost increasing trends in the respective regions of Saudi Arabia. As the infrastructure and the property improvement involving hospitals, houses, and hotels being underwritten augmented, the effective need for the mattresses has progressively grown. The growing inhabitants and their inclination towards the urbanization and modernization were also proved as the aspects that were propelling the growth in the Middle East mattress market. The number of households has increased effectively during the recent past.

As per the report- ‘Middle East & Africa Mattress Market Outlook, 2027’ the region contributes the second least share to the global mattress market, expanding at more than 9% CAGR for 2022-2027. The rising sale of natural mattresses having hypo-allergic properties is a growing trend in the Middle East & Africa region. Furthermore, users are increasingly becoming aware of the harmful effects of synthetic mattresses used regularly. Manufacturers and distributors sell their natural material- based mattresses for the quality of sleep and comfort they offer.

Depending upon product type, memory foam, innerspring, hybrid, latex mattresses, gel-filled mattress, water-filled mattress, an air-filled mattress are the segments into which the mattress market is divided. On all of them, innerspring holds clear dominance is going forward; the segment is likely to stay dominant, holding a share of more than 60% of the overall market by 2027. The increasing incidence of back disorders that are related to uncomfortable sleeping surfaces is the key factor behind the growth of the memory foam mattress segment. The rising number of wealthy consumers in developing economies is also strengthening demand.

Also, a rapid increase in the trend of selling mattresses through online distribution channels especially on company-owned websites and on e-commerce websites such as Amazon, Walmart, and various other regional e-commerce portals is expected to create significant opportunities for manufacturers and distributors in the region. Companies are also offering attractive discounts and launching exclusive offers or payment schemes to drive the sale of mattresses on e-commerce websites, etc. In addition to that, increasing adoption of the mattress coupled with the increasing cost affordability of the people are factor driving the market growth. Middle East and African mattress market is primarily attributed by the factors such as increasing healthcare and hospitality sector, rising affordability of mattresses and an inclining per capita total expenditure on luxury goods. There is a growing focus on smart mattress and emerging economies are stoking demand for premium mattress offering significant opportunities to the market.

On the basis of size mattresses, the King size mattress sector was witnessed to register high growth in the Middle East & Africa mattress market during the recent past years driven by broader family size requirement. The King-size mattresses are well equipped in the master bedrooms which are greatly found in the hotels and luxury bedrooms. The increase in the domestic and international tourists in the region has led to growth in requirements for the hotel rooms leading to a greater requirement for the mattresses in the region. The left out market share was cooperatively dominated by the queen size and single mattress sectors in the recent past years.

By the type, the spring mattress was positively witnessed as the effective and popular variety of the mattress. Under the spring classification, the pocket spring variety was the foremost selling variety in the region. Such mattresses are accessible in the variation of sizes, grouping from the single size to the California king size. The growing consciousness among the people related to the role of a mattress in managing proper health and for a better sleep also increases the sales of a spring mattress. The left out market share was attained by the foam and latex and several other mattress sectors in several regions of the Middle East & Africa during the recent years. The producers of the mattress namely Kingcoil, Sleephigh, Serta, Raha, and Sealy, AI Rajhi, Intercol, and several other small corporates come under the organized market in Middle East & Africa region.

Proposed in the key sectors such as residential housing and institutional segment involving hotels, hospitals and college hostels, growth in the customer expenditure, augment in the hotel rooms and the improvement of the hospitality segment, the Middle East mattress market will prepare itself to meet the future requirement predicted from the substantial investment. Therefore, in the near years, it is anticipated that the market of the Middle East will increase more positively over the coming years.

Covid-19 Impact:

The COVID-19 pandemic is first and foremost a human tragedy, but it has also had a significant impact on the global economy. In the Middle East and Africa (MEA) region, extensive lockdowns have led to changing consumer attitudes and a shift to online channels for activities such as shopping, meeting, and learning. People are also spending less, which reflects more cautious attitudes and direct hits to income. During lockdown, consumers across the Gulf Cooperation Council, South Africa, and Turkey focused their online spending on groceries, personal-care products, and household supplies. These factors are expected to result into higher sales for mattress during the forecast period.

Major companies present in the market

Tempur-Pedic International Inc, Serta Inc, Derucci, Simmons Bedding Company LLC, Hilding Anders, Recticel, Spring Air Company, MLILY, Select Comfort, Ruf-Betten, Kingsdown Inc., Corsicana, Southerland Bedding Co., Sleemon, Bed Holdings Co. Ltd., Pikolin, Kurlon Enterprise Ltd., Airland, Therapedic, Mengshen, Leggett & Platt, Paramount Bed Co. Ltd., Sealy Corporation, King Koil, Ashley, Sleep Number, Southerland Inc., Lianle, Breckle, Englander Mattress, Puffy Mattress, Comfur Mattresses

Considered in the report

• Geography: Middle East & Africa
• Historical year: 2016
• Base year: 2021
• Estimated Year: 2022
• Forecasted year: 2027

Countries covered:

• UAE
• Saudi Arabia
• Qatar
• South Africa

By Mattress Type in the report:

• Innerspring Mattress
• Latex Mattress
• Memory Mattress
• Others Mattress ( Air, Water, Hybrid, Etc.)

By Application in the report:

• Domestic
• Commercial

By Sales Channel in the report:

• Online
• Offline

By Bed Size in the report:

• Twin or Single
• Twin XL
• Full or Double
• Queen
• King
• Others

Aspects covered in the report

• Market Size By Value for the historic period (2016-2021)
• Market Size By Value for the forecast period (2022-2027)
• Market Size By Value for Innerspring Mattress (2016-2027)
• Market Size By Value for Latex Mattress (2016-2027)
• Market Size By Value for Memory Foam Mattress (2016-2027)
• Market Size By Value for Other types of Mattress (2016-2027)
• Market Share by Application (2016, 2021 & 2027F)
• Market Share by Mattress Type (2016, 2021 & 2027F)
• Market Share by Mattress Size (2016, 2021 & 2027F)
• Market Share by Country (2016, 2021 & 2027F)
• Market Share by End User (2016, 2021 & 2027F)
• Market Share by Sales Channel (2016, 2021 & 2027F)

Research approach

While doing the research, we combine the expertise of our analysts and the capabilities of artificial intelligence. We take into consideration the inputs by the industry experts and leaders gathered through our primary research. We do go through the available secondary data, to understand the business analysts, discover deep insights and ideas from the marketing data. Then to finalize the market, we start collecting financials of each player present in the market including limited, private limited, and LLPs. Moreover, we perform cross-industry, cross-region analysis of the product, and based on collected primary inputs and using statistical modeling we start forecasting the market. We follow our forecasting algorithm, which is unique for each product but giving more weight-age to primary inputs. At the same time, the content team starts preparing company profiles, market dynamics, market trends, five forces, and PEST analysis, etc. Once the data expert verifies the data, the team together crosscheck the segmentations, validates the market.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, & organizations related to the industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.