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Yacht Charter Digital Business Models - Expert Market Report 2022 with Primary Research Results

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    Report

  • 162 Pages
  • August 2022
  • Region: Global
  • Zenadian
  • ID: 5234875

Digital Business Models have Achieved Clear Dominance in the Yacht Charter Market

This yacht charter market report is quite unique and goes far beyond the usual market reports in this industry. First of all, it has been prepared by actual industry experts for yacht charters, meaning that deep insider know-how has been in-built.

Secondly, the report contents go much further than the usual standardized listing of plain numbers. Each section of the report is thoroughly explained within the context of the actual industry and its common practices. Therefore, the readers can gain a quantitative and qualitative understanding of the yacht charter industry, including the market structure, processes, specificities and dynamics. Particularly, a deep understanding of the digital business models for the yacht charter will be gained, as well as the potential ways to improve them.

As such, this report is a must-have for anyone who is either planning digital projects in the yacht charter industry or considering entering this industry. Indeed, both newcomers and existing players can benefit immensely from the findings of this unique research.

Thirdly, this market report contains actual primary data from a large international questionnaire survey of yacht charter agencies - it is the largest such survey ever performed on this market!

In particular, the author conducted scientifically based research through a specially designed questionnaire that gathered responses from 166 active yacht charter companies in 43 countries across the globe. To complement this method, an extensive content analysis was also performed on a wider population of nearly 1,000 yacht charter agencies.

ADVANTAGES OF THIS MARKET REPORT

  • Compiled by actual yacht charter experts
  • Based on the world’s largest primary research in the yacht charter industry
  • Provides deep insights into the yacht charter business
  • Discovers actual market specifics and trends
  • Includes topics that go far beyond the common market reports
  • Findings from tables & graphs are contextually explained by industry experts
  • Contains useful tools for decision-making in the yacht charter business

WHO SHOULD BUY THIS REPORT? 

Current and prospective participants in the following industries: tourism, nautical tourism, boating, yachting, maritime tourism, other maritime activities, shipbuilding, marina management, or any related industries. Consultants and investors in those industries. Potential suppliers, partners, or other stakeholders to those industries.

 

Table of Contents


1. Executive Summary
2. Introduction
  • The Unique Market Report
  • Advantages of this Market Report
  • What Are the Key Insights of this Report?
3. Research Scope and Methods
  • Research Steps
  • Steps 1-2: Research Preparation
  • Steps 3-5: Research Execution
  • Additional Information
4. General Statistics
  • Response Rates
  • Understanding the Questions
  • Survey Commitment
5. Characteristics of Yacht Charter Agencies
  • Company Size
  • Company History
  • Size Vs Age of Yacht Charter Agencies
  • Company Headquarters by Country
  • Role of Respondents
6. Activities of Yacht Charter Agencies
  • Providing Yacht Charter Agency Services
  • Providing Other Nautical Services
  • Providing Non-Nautical Services
  • Number of Service Types Provided
7. Digital Business Models of Yacht Charter Agencies
  • Importance of Digital Business Models in Yacht Charter
  • Yacht Charter Agencies Digital Business Model Status
  • Digital Business Model Status and Company History
  • Digital Business Models Maturity
8. Analysis of Digital Business Models
  • Digital Content of Yacht Charter Agencies
  • Digital Content Explained
  • Digital Content Charts
  • Digital Content Statistics
  • Digital Content Indicators Correlations
  • Customer Experience of Yacht Charter Agencies
  • Customer Experience Explained
  • Customer Experience Charts
  • Customer Experience Statistics
  • Customer Experience Indicators Correlations
  • Platform of Yacht Charter Agencies
  • Platform Explained
  • Platform Charts
  • Platform Statistics
  • Platform Indicators Correlations
  • Results for Digital Business Model Maturity
  • Key Statistics for Digital Business Models
  • Correlation of Digital Business Model Elements
  • Improvement Potential of Digital Business Models
9. Digital Business Model Impact Factors
  • IT Capability of Yacht Charter Agencies
  • IT Capability Explained
  • IT Capability Charts
  • IT Capability Statistics
  • IT Capability Indicators Correlations
  • Use of Advanced Technologies in Yacht Charter Agencies
  • Use of Advanced Technologies Explained
  • Use of Advanced Technologies Charts
  • Use of Advanced Technologies Statistics
  • Use of Advanced Technologies Indicators Correlations
  • Key Results for Technological Factors
  • Technological Factors Statistics
  • Technological Factors Correlations
  • Technological Factors Structural Model
  • Potential Improvements of Technological Factors
  • Employees’ Digital Skills in Yacht Charter Agencies
  • Employees’ Digital Skills Explained
  • Employees’ Digital Skills Charts
  • Employees’ Digital Skills Statistics
  • Employees’ Digital Skills Indicators Correlations
  • Organizational Culture in Yacht Charter Agencies
  • Organizational Culture Explained
  • Organizational Culture Charts
  • Organizational Culture Statistics
  • Organizational Culture Indicators Correlations
  • Adapting to Digital Trends in Yacht Charter Agencies
  • Adapting to Digital Trends Explained
  • Adapting to Digital Trends Charts
  • Adapting to Digital Trends Statistics
  • Adapting to Digital Trends Indicators Correlations
  • Innovation in Yacht Charter Agencies
  • Innovation Explained
  • Innovation Charts
  • Innovation Statistics
  • Innovation Indicators Correlations
  • Key Results for Organizational Factors
  • Organizational Factors Statistics
  • Organizational Factors Correlations
  • Organizational Factors Structural Model
  • Potential Improvements of Organizational Factors
  • Management Digital Skills in Yacht Charter Agencies
  • Management Digital Skills Explained
  • Management Digital Skills Charts
  • Management Digital Skills Statistics
  • Management Digital Skills Indicators Correlations
  • Management Education in Yacht Charter Agencies
  • Management Education Explained
  • Management Education Charts
  • Management Education Statistics
  • Management Education Indicators Correlations
  • Key Results for Managerial Factors
  • Managerial Factors Statistics
  • Managerial Factors Correlations
  • Managerial Factors Structural Model
  • Potential Improvements of Managerial Factors
  • General Factors of Yacht Charter Agencies
  • General Factors Explained
  • General Factors Correlations
  • Relationship Between Size and Maturity
  • Relationship Between Age and Maturity
  • Relationship Between History and Maturity
  • Digital Business Models Maturity Vs Country
  • Summary of General Factors Impact
  • Overview of Digital Business Models Maturity Factors
10. Impacting Business Success
  • Current Business Success of Yacht Charter Agencies
  • Current Business Success Explained
  • Current Business Success Charts
  • Current Business Success Statistics
  • Current Business Success Indicators Correlations
  • Expected Future Success of Yacht Charter Agencies
  • Expected Future Success Explained
  • Expected Future Success Charts
  • Expected Future Success Statistics
  • Expected Future Success Indicators Correlations
  • Digital Business Model Maturity Vs Company Success
  • Structural Model for Current Business Success
  • Structural Model for Expected Future Success
  • Market Profitability
11. Components of Digital Business Models
  • Business Model Canvas for Yacht Charter Agencies
  • The Initial Canvas
  • Analysis of the Nine Elements
  • The Final Canvas
  • Digital Business Models Variations
12. Further Analysis of the Key Elements
  • Value Proposition
  • Central Booking Systems Impact
  • Prevalence of Central Booking Systems
  • Usage of Particular Central Booking Systems
  • Role of Central Booking Systems in Yacht Charter
  • Central Booking Systems Role Statistics
  • Typical Business Processes in Yacht Charter Market
  • Business Processes Charts
  • Business Processes Statistics
  • Yacht Charter Agencies Specialization
13. Yacht Charter Market Dynamics
  • Market Concentration
  • Market Competitiveness
  • Financing Yacht Charter Digital Business Models
  • External Financing Obtained
14. Important Market Trends15. Conclusions
List of Tables
Table 1 - Number of Yacht Charter Agencies Per Region and Response Rates
Table 2 - Level of Understanding of the Questions
Table 3 - Survey Commitment
Table 4 - Company Size by Number of Employees
Table 5 - Company History - How Long is It Active in Yacht Charter
Table 6 - Four Age Groups of Yacht Charter Agencies
Table 7 - Company Age Vs. Company Size
Table 8 - Company Headquarters by Country
Table 9 - Respondent's Role in the Company
Table 10 - Frequency of Booking Charter Boats from Other Fleets
Table 11 - Companies Actively Providing Additional Nautical Services
Table 12 - Companies Occasionally Providing Additional Nautical Services
Table 13 - Companies Actively Providing Non-Nautical Services
Table 14 - Companies Occasionally Providing Non-Nautical Services
Table 15 - Number of Additional Service Types Provided
Table 16 - Digital Business Model Status and History
Table 17 - Share of New Clients Coming from Digital Channels
Table 18 - Digital Business Model Status Vs. Company Age
Table 19 - Digital Business Model Status Vs. Company Age - Percentages
Table 20 - Digital Content - Descriptive Statistics
Table 21 - Correlations of Key Indicators of Digital Content
Table 22 - Customer Experience - Descriptive Statistics
Table 23 - Correlations of Key Indicators of Customer Experience
Table 24 - Platform - Descriptive Statistics
Table 25 - Correlations of Key Indicators of the Platform
Table 26 - Maturity of Digital Business Models - Descriptive Statistics
Table 27 - Correlations of Key Indicators of Digital Business Model Maturity
Table 28 - Improvement Areas in Yacht Charter Digital Business Models
Table 29 - It Capability - Descriptive Statistics
Table 30 - Correlations of Key Indicators of It Capability
Table 31 - Advanced Technologies Use - Descriptive Statistics
Table 32 - Correlations of Key Indicators of Advanced Technologies
Table 33 - Technological Factors - Descriptive Statistics
Table 34 - Correlations of Key Indicators of Technological Factors
Table 35 - Employees Digital Skills - Descriptive Statistics
Table 36 - Correlations of Key Indicators of Employees Digital Skills
Table 37 - Organizational Culture - Descriptive Statistics
Table 38 - Correlations of Key Indicators of Organizational Culture
Table 39 - Adapting to Trends - Descriptive Statistics
Table 40 - Correlations of Key Indicators of Adapting to Trends
Table 41 - Innovation - Descriptive Statistics
Table 42 - Correlations of Key Indicators of Innovation
Table 43 - Organizational Factors - Descriptive Statistics
Table 44 - Correlations of Key Indicators of Organizational Factors
Table 45 - Management Digital Skills - Descriptive Statistics
Table 46 - Correlations of Key Indicators of Management Digital Skills
Table 47 - Management Education - Descriptive Statistics
Table 48 - Correlations of Key Indicators of Management Education
Table 49 - Managerial Factors - Descriptive Statistics
Table 50 - Correlations of Key Indicators of Managerial Factors
Table 51 - Correlations of Key Indicators of General Factors
Table 52 - History of Digital Business Model Use
Table 53 - Digital Business Model History and Maturity
Table 54 - Digital Business Models Maturity Per Country
Table 55 - Cluster Analysis of the Countries
Table 56 - Impact on Digital Business Models Maturity
Table 57 - Company Success - Descriptive Statistics
Table 58 - Correlations of Key Indicators of Business Success
Table 59 - Expected Future Success - Descriptive Statistics
Table 60 - Correlations of Key Indicators of Expected Future Success
Table 61 - Correlations of Digital Business Model Maturity and Success
Table 62 - Detailed Explanation of Digital Business Model of a Yacht Charter Agency - Product Perspective
Table 63 - Detailed Explanation of Digital Business Model of a Yacht Charter Agency - Customer Perspective
Table 64 - Detailed Explanation of Digital Business Model of a Yacht Charter Agency - Activity Perspective
Table 65 - Detailed Explanation of Digital Business Model of a Yacht Charter Agency - Financial Perspective
Table 66 - Value Proposition - Descriptive Statistics
Table 67 - Number of Booking Systems Used
Table 68 - Number and Percentage of Companies Using Each Booking System
Table 69 - Booking Systems Impact on Market Dynamics
Table 70 - Yacht Charter Market Processes
Table 71 - Yacht Charter Market Concentration
Table 72 - External Financing Obtained for Yacht Charter Digital Businesses

List of Figures
Figure 1 - Preparation Process Where Industry Expertise Was Established
Figure 2 - Research Execution Process in Three Phases
Figure 3 - Survey Commitment
Figure 4 - Number of Employees in Yacht Charter Agencies
Figure 5 - Age of Yacht Charter Agencies
Figure 6 - Most Prevalent Countries of Yacht Charter Agencies
Figure 7 - Respondent's Role in the Company
Figure 8 - Importance of Digital Business Models in Yacht Charter
Figure 9 - Prevalence of Clients Coming Through Digital Channels
Figure 10 - Digital Business Model Status of Yacht Charter Agencies
Figure 11 - Digital Content - Question 1
Figure 12 - Digital Content - Question 2
Figure 13 - Digital Content - Question 3
Figure 14 - Digital Content - Question 4
Figure 15 - Digital Content - Question 5
Figure 16 - Digital Content - Question 6
Figure 17 - Digital Content - Question 7
Figure 18 - Customer Experience - Question 1
Figure 19 - Customer Experience - Question 2
Figure 20 - Customer Experience - Question 3
Figure 21 - Customer Experience - Question 4
Figure 22 - Customer Experience - Question 5
Figure 23 - Customer Experience - Question 6
Figure 24 - Platform - Question 1
Figure 25 - Platform - Question 2
Figure 26 - Platform - Question 3
Figure 27 - Platform - Question 4
Figure 28 - Platform - Question 5
Figure 29 - Platform - Question 6
Figure 30 - It Capability - Question 1
Figure 31 - It Capability - Question 2
Figure 32 - It Capability - Question 3
Figure 33 - It Capability - Question 4
Figure 34 - Use of Advanced Technologies - Question 1
Figure 35 - Use of Advanced Technologies - Question 2
Figure 36 - Use of Advanced Technologies - Question 3
Figure 37 - Use of Advanced Technologies - Question 4
Figure 38 - Use of Advanced Technologies - Question 5
Figure 39 - Use of Advanced Technologies - Question 6
Figure 40 - Use of Advanced Technologies - Question 7
Figure 41 - Structural Model for Technological Factors
Figure 42 - Employees' Digital Skills - Question 1
Figure 43 - Employees' Digital Skills - Question 2
Figure 44 - Employees' Digital Skills - Question 3
Figure 45 - Employees' Digital Skills - Question 4
Figure 46 - Employees' Digital Skills - Question 5
Figure 47 - Organizational Culture - Question 1
Figure 48 - Organizational Culture - Question 2
Figure 49 - Organizational Culture - Question 3
Figure 50 - Organizational Culture - Question 4
Figure 51 - Organizational Culture - Question 5
Figure 52 - Adapting to Digital Trends - Question 1
Figure 53 - Adapting to Digital Trends - Question 2
Figure 54 - Adapting to Digital Trends - Question 3
Figure 55 - Adapting to Digital Trends - Question 4
Figure 56 - Adapting to Digital Trends - Question 5
Figure 57 - Adapting to Digital Trends - Question 6
Figure 58 - Innovation - Question 1
Figure 59 - Innovation - Question 2
Figure 60 - Innovation - Question 3
Figure 61 - Innovation - Question 4
Figure 62 - Structural Model for Organizational Factors
Figure 63 - Management Digital Skills - Question 1
Figure 64 - Management Digital Skills - Question 2
Figure 65 - Management Digital Skills - Question 3
Figure 66 - Management Digital Skills - Question 4
Figure 67 - Management Digital Skills - Question 5
Figure 68 - Management Education - Question 1
Figure 69 - Management Education - Question 2
Figure 70 - Management Education - Question 3
Figure 71 - Management Education - Question 4
Figure 72 - Structural Model for Managerial Factors
Figure 73 - Relationship Between Size and Maturity
Figure 74 - Relationship Between Age and Maturity
Figure 75 - Maturity Vs. Company Location
Figure 76 - Factors Impacting Digital Business Models
Figure 77 - Current Business Success - Question 1
Figure 78 - Current Business Success - Question 2
Figure 79 - Current Business Success - Question 3
Figure 80 - Current Business Success - Question 4
Figure 81 - Current Business Success - Question 5
Figure 82 - Expected Future Success - Question 1
Figure 83 - Expected Future Success - Question 2
Figure 84 - Expected Future Success - Question 3
Figure 85 - Expected Future Success - Question 4
Figure 86 - Structural Model for Current Business Success
Figure 87 - Structural Model for Expected Future Success
Figure 88 - Market Profitability - Question 1
Figure 89 - Market Profitability - Question 2
Figure 90 - Market Profitability - Question 3
Figure 92 - The Initial Business Model Canvas for Yacht Charter Agencies
Figure 93 - The Final Business Model Canvas for Yacht Charter Agencies
Figure 94 - Value Proposition - Question 1
Figure 95 - Value Proposition - Question 2
Figure 96 - Value Proposition - Question 3
Figure 97 - Value Proposition - Question 4
Figure 98 - Value Proposition - Question 5
Figure 99 - Value Proposition - Question 6
Figure 100 - Value Proposition - Question 7
Figure 101 - Number of Companies Using Particular Booking Systems
Figure 102 - Central Booking Systems - Question 1
Figure 103 - Central Booking Systems - Question 2
Figure 104 - Central Booking Systems - Question 3
Figure 105 - Typical Processes - Question 1
Figure 106 - Typical Processes - Question 2
Figure 107 - Typical Processes - Question 3
Figure 108 - Typical Processes - Question 4
Figure 109 - Yacht Charter Agencies Specialization
Figure 110 - Yacht Charter Market Competitiveness

About the Author

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Executive Summary

This report, after presenting the methodology, begins with detailing the characteristics and structure of the participating agencies, including their geographical locations, their size, age and scope of their work.

After this, the report dives into the common digital business models in yacht charter and provides relevant explanations of their main elements and characteristics. Also, it examines their prevalence and their specific role in yacht charter.

Further, the digital business models maturity is examined, including the aspect of the digital content, customer experience and the platform. Each of those components is thoroughly explained, and the statistics for a series of relevant questions on each of them is provided, with easy to understand graphs and tables.

Then, the actual areas for improvement are identified, thus providing yacht charter agencies with actionable information.

The next section goes on to analyze the important factors impacting the maturity of yacht charter digital business models. It first looks into the technological factors, where a set of important questions and answers are provided, in order for the readers to be able to identify the current state of the art when it comes to technology, as well as some gaps that could be addressed in the future period.

Organizational factors of digital business models are examined next. This section looks into the relevant aspects of organizational culture, adequate skills of the employees, as well as the traits such as adaptability and innovativeness of the yacht charter agencies. Again, for each of these sections, a series of detailed questions and answers are provided, and depicted in graphs and tables for an easy overview and understanding.

It is also shown how each of those observed factors impacts the digital business model, and one can easily draw actionable conclusions from the findings.

Next, the report examines the various managerial factors, and their impact on digital business models. By analyzing these research results, the yacht charter managers can draw conclusions on what they could personally do to improve the digital business models maturity in their companies.

The report also examines the connection of some general factors, such as the company size, age, history and location, with digital business models. Some very interesting findings are presented in this section too.

After observing all the mentioned factors that impact the digital business models of yacht charter agencies, the analysis proceeds to look into the relationship between digital business models and the overall company success. In this section, both current success (including market success and financial success) and expected future success are taken into consideration.

The report then goes on to analyze the relevant business model canvas for digital business models in the yacht charter sector. It has been examined and explained in a substantial level of detail, in order to enable the readers a thorough understanding and actionable conclusions.

In particular, there has been much emphasis on analyzing the value proposition aspect, as well as the key processes. Also, the impacts of central booking systems have been systematically researched and analyzed.

Next, yacht charter market dynamics is observed, including the research findings regarding market concentration, specialization and competitiveness. Also, there is a section on financing the digital business models, including the findings regarding the recipients of substantial external funding.

Finally, towards the end of the report, there is a section on key trends in the yacht charter market, and of course, the overall conclusions of the analysis.

The above mentioned findings are only a part of what is contained in this valuable report. All in all, the report intends to serve as an inspiration for different ways to improve digital business models in yacht charter, develop new models and achieve business success.

 

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Boatsetter
  • Charter Index
  • Getmyboat
  • Globesailor
  • MMK Booking Manager
  • Nausys
  • Sailo
  • Sailogy
  • Samboat
  • Sedna
  • Yachtfolio
  • Yachtico
  • Yachtsys
  • Zizzoboats

 

 

Methodology

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