1h Free Analyst Time
The mobile advertising market is forecasted to grow by USD 382.9 billion during 2023-2028, accelerating at a CAGR of 14.27% during the forecast period. The report on the mobile advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growth in in-app advertising, introduction of video advertisements, and emerging trend of social media.
The mobile advertising market is segmented as below:
By Type
- Search
- Display
- Video
- Others
By End-user
- Large enterprise
- SMEs
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
The report on the mobile advertising market covers the following areas:
- Mobile advertising market sizing
- Mobile advertising market forecast
- Mobile advertising market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global mobile advertising market: Alphabet Inc., AppLovin Corp., Criteo SA, DIGI117 Ltd., Digital Turbine Inc., DotC United Group, EPOM, GUMGUM Inc., InMobi Pte. Ltd., Leadbolt Pty Ltd., Matomy Media Group Ltd., Media and Games Invest SE, Meta Platforms Inc., MOLOCO Inc., Unity Technologies Inc., Verizon Communications Inc., Yeahmobi Inc., and Zynga Inc..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rapid growth of programmatic advertising."
According to the report, one of the major drivers for this market is the growth in in-app advertising.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alphabet Inc.
- AppLovin Corp.
- Criteo SA
- DIGI117 Ltd.
- Digital Turbine Inc.
- DotC United Group
- EPOM
- GUMGUM Inc.
- InMobi Pte. Ltd.
- Leadbolt Pty Ltd.
- Matomy Media Group Ltd.
- Media and Games Invest SE
- Meta Platforms Inc.
- MOLOCO Inc.
- Unity Technologies Inc.
- Verizon Communications Inc.
- Yeahmobi Inc.
- Zynga Inc.
