Online Small Electrical Appliance Retailers in the UK - Industry Research Report

Wrong appliance: Industry revenue is expected to decline in 2022-23 due to supply chain difficulties and constrained disposable income

Online small electrical appliance retailers have outperformed their bricks-and-mortar counterparts over the last few years. High internet penetration (98% in 2022, according to the ONS) and internet-enabled devices in the UK have changed consumers' online spending habits to benefit many online industries. The increased security of online payment systems has also helped reassure consumers that they are safe to make purchases, increasing online retailers' market share. In addition, the ease and simplicity of online shopping have increased older consumers' willingness to purchase household appliances online.

Online retailers sell small household electrical appliances through online platforms. Industry products include small kitchen appliances such as blenders and coffee makers, personal care devices like electric shavers and hair dryers, and floor care implements such as vacuum cleaners. The retail of white goods, audiovisual devices, and computer and photographic equipment does not fall under this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.