The sale of marketing technology (MarTech) has benefited from rising demand by businesses to automate their marketing processes and workflow and develop an analytical understanding of their customers. Revenue is expected to rise at a compound annual rate of 4.1% over the five years through 2023-24 to £5 billion, including an anticipated 3% growth in 2023-24.Tough sell: Challenging economic conditions are hitting business confidence and spending on marketing
Operators in this industry develop marketing technology (MarTech) software that helps companies execute marketing activities. Firms offering advice on marketing techniques are excluded from the industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
ABOUT THIS INDUSTRY- Industry Definition
- Main Activities
- Similar Industries
- Additional Resources
INDUSTRY PERFORMANCE
- Executive Summary
- Key External Drivers
- Current Performance
- Industry Outlook
- Industry Life Cycle
- Supply Chain
- Products & Services
- Major Markets
- Globalisation & Trade
- Business Locations
- Market Share Concentration
- Key Success Factors
- Cost Structure Benchmarks
- Barriers to Entry
OPERATING CONDITIONS
- Capital Intensity
- Industry Data
- Annual Change
- Key Ratios
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Salesforce UK Ltd
Methodology
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