Adult Diaper Market Report by Type (Adult Pad Type Diaper, Adult Flat Type Diaper, Adult Pant Type Diaper), Distribution Channel (Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2024-2032

The global adult diaper market size reached US$ 19.4 billion in 2023. The market is projected to reach US$ 34.2 billion by 2032, exhibiting a growth rate (CAGR) of 6.48% during 2023-2032.

An adult diaper, also known as adult nappy, is a type of underwear worn by adults so as to urinate or defecate without using a toilet. It absorbs or contains the waste and prevents soiling of the outer clothing. The inner lining that touches the skin is generally made of polypropylene, whereas the outer lining is made of polyethylene. Some manufacturers enhance the quality of the inner lining with vitamin E, aloe vera and other skin-friendly compounds. These diapers can be indispensable for adults with conditions like mobility impairment, incontinence or severe diarrhea.

Global Adult Diaper Industry Drivers/Constraints:

As a result of the growing prevalence of urinary incontinence amongst the geriatric population, the demand for adult diapers has increased, particularly for products with improved fluid absorption and retention capacities.

The rising hygiene consciousness among the consumers has created a positive impact on the demand for adult diapers. The market is also experiencing a high growth in the developing regions on account of increasing awareness and easy product availability.

Due to technological advancements, multiple adult diaper variants have been introduced in the market which are thinner and more comfortable with enhanced skin friendliness and odor control. This is expected to create a positive impact on the growth of the global adult diaper industry.

The use of harmful chemicals in diapers can cause the skin to become red, sore, tender and irritated. This represents one of the major factors which can restrain the market growth across the globe.

• Adult Pad Type Diaper
• Adult Flat Type Diaper
• Adult Pant Type Diaper

On the basis of type, adult pad type diaper is the most popular product as it can be worn inside regular underwear to catch leaks and absorb moisture without irritating the skin.

Breakup by Distribution Channel:

• Pharmacies
• Convenience Stores
• Online Stores
• Others

Based on distribution channel, pharmacies represent the largest segment as they are mostly located in and around residential areas, as a result of which, they form a convenient point of purchase for the consumers.

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

On a geographical front, North America enjoys the leading position in the global adult diaper market. This can be attributed to the expanding geriatric population and awareness campaigns led by the manufacturers aimed at removing the stigma attached to urinary incontinence in the region. Other major regions include Europe, Asia-Pacific, Latin America, and Middle East and Africa.

Competitive Landscape

The global adult diaper industry is concentrated in nature with only a handful of players sharing the majority of the total global market. Some of the leading players operating in the market are:

• Unicharm Corporation
• Kimberly-Clark Corporation
• Attends Healthcare Group Ltd.
• Paul Hartmann AG
• Svenska Cellulosa Aktiebolaget (SCA)

This report provides a deep insight into the global adult diaper industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the adult diaper market in any manner.

Key Questions Answered in This Report

1. What was the size of the global adult diaper market in 2023?
2. What is the expected growth rate of the global adult diaper market during 2023-2032?
3. What are the key factors driving the global adult diaper market?
4. What has been the impact of COVID-19 on the global adult diaper market?
5. What is the breakup of the global adult diaper market based on the type?
6. What is the breakup of the global adult diaper market based on the distribution channel?
7. What are the key regions in the global adult diaper market?
8. Who are the key players/companies in the global adult diaper market?