Online Travel - Thematic Research

This thematic research report takes an in-depth look at the theme of online travel and the impact it has on the travel and tourism industry. This report analyzes the players impacted by this theme alongside the contributing trends, negative destination trends, unintended opportunities, and trends that have emerged as a result of online travel. It then dives deep into an industry analysis, presenting several real-life case studies looking at how destinations and companies have responded to the impact of this theme on their operations. Recommendations are then offered for the travel sector, alongside a description of companies mentioned throughout. This report focus is on online travel.

Key Highlights

Within the online travel sphere, it is increasingly common to see larger players in lodging providers and airlines. Both sectors now have a well-established presence in the online travel space, offering direct booking and reservation portals for their customers. Companies such as Hilton, easyJet, and Ryanair are considered leaders within the online travel theme due to the adoption and integration of technology and key advancements such as Big Data, artificial intelligence, machine learning, and travel apps.
To accelerate recovery from the pandemic, companies must attempt to drive direct bookings, as less capital is leaked this way. Loyalty programs can be used here; a customer that is part of a loyalty program will likely re-book directly to receive future rewards and perks. Due to the changing needs and demands of the modern traveler, travel booking has evolved from traditional high street stores with in-person travel agents to a highly fragmented online marketplace of travel products and suppliers.
Companies have had to shift the focus away from a high street presence towards an asset-light, online-only operation to remain current in the ever-competitive online space. This trend will further accelerate as internet penetration grows worldwide and online platforms become the preferred method for travelers to find information and make transactions.

Scope

This thematic report provides an overview of the impact online travel has on the travel sector and seeks to understand some of the contributory factors. The key trends within this theme are split into three categories: consumer trends, enterprise trends, and industry trends. Several case studies are included to analyze the multiple ways countries and companies have responded to the impact of this theme’s growth and what they are doing to grow with this theme.

Reasons to Buy

Understand the current online travel trends within the travel landscape today and how these will escalate in the near future.
Assess how travel and tourism companies such as tour operators, OTAs and DMOs are utilizing online travel to drive revenues.
Acknowledge the potential pitfalls of using online travel by understanding the social, cultural, and environmental effects on the destination.
Discover recommendations for businesses involved in online travel.
The publisher's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage. All across the travel and tourism supply chain, now have an opportunity to capitalize on online travel, and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.