Asian B2C E-Commerce market continued accelerating during the COVID-19 pandemic in 2020B2C E-Commerce Market in Southeast Asia Accelerated even Further in 2020
The B2C E-Commerce market in Asia saw significant growth during the coronavirus pandemic and was expected to continue its lead over other world regions. Moreover, as a result of consumers’ shopping behavior shift towards online purchasing, numerous E-Commerce platforms generated considerable revenue since the start of the COVID-19 pandemic. There were several major players in the online market, Amazon, JD.com, Pinduoduo, Shopee, Lazada were among them. These platforms had a significant number of sales, a high inflow of new consumers and an increased number of visits over the last 6 months of 2020. Besides, to contribute to the development of online retail, some companies received investments and, thus, increased their value on the market. Many E-Commerce platforms also increased their cross-border selling, by operating abroad and introducing foreign retailers on their platform.
The downward trend of the online travel segment’s GMV was projected to recover gradually from 2021 to 2025
Although the Internet economy overall witnessed increasing value, the online travel gross merchandise value declined significantly in 2020, even by over 50% in some countries. Having said that, this sector’s value was still projected to gain momentum and grow back gradually by 2025.Report Coverage
- This report covers the B2C E-Commerce market in Southeast Asia. The following countries were included: Indonesia, Vietnam, Malaysia, Thailand, Singapore and the Philippines. A broad definition of retail E-Commerce used by some original sources cited in this report might include both B2C and C2C E-Commerce.
- This report contains relevant international comparisons, information about market trends, B2C E-Commerce sales and shares, Internet users and shoppers, products, payment methods and players. Not all types of information were included for each country, due to varying data availability.
Report Structure
- The report starts with an overview of the regional B2C E-Commerce market compared to other countries in the region in terms of criteria relevant to B2C ECommerce, such as B2C E-Commerce sales. The rest of the report is divided into country chapters and presented in the descending order of retail ECommerce sales.
- Each country's description starts with an overview of the market, highlighting the overall B2C E-Commerce development in that country. Depending on data availability, overview charts include also information about the major E-Commerce players, the number of users, sales volume, number of monthly visits, leading product categories, share of sales, Internet economy and consumers’ buying behavior. Not all the mentioned types of information are available for each of the countries covered.
Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report
Table of Contents
1. Management Summary
2. Regional Overview
- B2C E-Commerce Market Overview, February 2021
- Asia-Pacific’s Share of Global Retail E-Commerce Sales, in %, 2020e
- Retail E-Commerce Sales Value, by Selected Regions, in USD billion, 2020e
- Retail E-Commerce Sales Growth, by Region, by Selected Regions, and Year-on-Year Change, in %, 2020e
- Percentage of Consumers, Who Purchase Online More in the Last Few Months, by Selected Countries, incl. Australia, India and Vietnam, in % of Respondents, 2020
- Share of Mobile Sales, in % of All Online Travel Sales, 2020
- Digital Travel Sales Value Per Capita, by Selected Countries, in USD, 2020 & 2025f
- Percentage of New Online Consumers, by Geolocation, by Selected Countries, in % of Respondents, 2020
3. Indonesia
- B2C E-Commerce Market Overview, February 2021
- B2C E-Commerce Transaction Value, in IDR trillion, 2017, 2018 & 2020e
- E-Money Sales Value and Volume, in IDR trillion, in billions, 2019 & January - November 2020
- Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
- E-Commerce Gross Merchandise Value, in USD billion, 2019 - 2020e & 2025f
- Number of Sessions Performed on Financial Apps, in billions, June 2019 & June 2020
- Share of Preferred Payment Method For Shopping Online, in % Respondents, May 2020
- Top 10 E-Commerce Websites of Indonesia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
- Share of E-Wallets Usage, in % of Respondents, Q2 2020
4. Vietnam
- B2C E-Commerce Market Overview, February 2021
- Value of B2C E-Commerce, in VND trillion, and Year-on-Year Change, in %, 2019 - 2024f
- Top 10 E-Commerce Websites of Vietnam, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
- Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f#
5. Malaysia
- B2C E-Commerce Market Overview, February 2021
- B2C E-Commerce Market Value, in USD billion, 2020e & 2025f
- Value of B2C E-Commerce, in MYR billion, 2019 - 2024f
- Top 10 E-Commerce Websites of Malaysia, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
- Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
- Share of Transactions and Share of Transactions Value, by Payment Instrument, in % of Total Transactions, 2019 & 2024f
6. Thailand
- B2C E-Commerce Market Overview, February 2021
- E-Commerce Value, in EUR billion, 2019 - 2020e
- Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
- Top 10 E-Commerce Websites of Thailand, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
7. Singapore
- B2C E-Commerce Market Overview, February 2021
- B2C E-Commerce Market Value, in SGD billion, 2019 & 2020e & 2024f
- Top 10 E-Commerce Websites of Singapore, by Number of Website Visits, AppStore/PlayStore Rank, Number of Followers on Social Media Platforms, and Number of Employees, Q3 2020
- Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
8. The Philippines
- B2C E-Commerce Market Overview, February 2021
- Internet Economy Market Size, in USD billion, by Categories, incl. E-Commerce, Online Media, Online Travel, Transport & Food, 2015, 2019, 2020e & 2025f
- Top 10 E-Commerce Websites of The Philippines, by Number of Website Visits, AppStore/PlayStore Rank, and Number of Followers on Social Media Platforms, Q3 2020
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alibaba
- Amazon
- Bangko Sentral ng Pilipinas
- Central Online
- eBay
- Gojek
- Grab
- JD.com
- Lazada Group
- LinkAja
- MoMo
- Moca
- Powerbuy
- Shopee
- ZaloPay
Methodology
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