Baking Soda Substitute Market - Growth, Trends and Forecast (2022 - 2027)

The global baking soda substitute market is projected to grow at a CAGR of 6.43% during the forecast period (2021-2026).

Key Highlights

• The use of baking soda can cause some side-effects such as stomach pain, nausea, gas, and diarrhea, while the prolonged or overuse of baking soda increases the risk of hypochloremia, hypokalemia, hypernatremia, etc. Therefore, as the health awareness among the consumers is increasing, the preference for baking soda substitute is anticipated to increase.
• In recent years, the consumer preference for natural ingredients and clean label products is increasing. The presence of natural substitutes such as eggs and yeast prove to be a suitable option for the manufacturers of the food industry to develop clean-label products thus, attracting the health-conscious consumers.
• The COVID-19 pandemic has placed unprecedented stresses on food supply chains, with bottlenecks in farm labor, processing, transport, and logistics, as well as momentous shifts in demand. Food supply chains demonstrated a remarkable resilience in the face of these stresses. The effect on the processed food products including bakery products has been marginal prmarily theough foodservice sectors such as bakery shops, owing to forced lockdown in many countries across the globe.
• However, the foreced lockdown resulted in increasing number of consumers investing time in cooking and as bakery products such as cakes, pastries, doughnuts and others are high apprecaited among cnsumers under demographics, the demand for leavening agents such as baking powder has also increased through off-trade distrinution channels.

Key Market Trends

The Surge in Baking Industry to Increase the Demand For Baking Soda Substitute

The surge in the baking industry is anticipated to increase the demand for baking soda substitutes. The increase in urbanization, changes in lifestyle, increase in the number of nuclear families and working women, the influence of western culture, etc. are some of the factors that have increased the demand for ready-to-eat bakery products, which in turn is eventually capturing consumer's attention towards healtheier alternatives to baking soda. The baking soda substitute is an important ingredient that is required to improve the texture, increase the volume, enhance the flavor, improve the shelf-life, etc, and therefore, is used while preparing several bakery products. Thus, wih increasing awareness about the side-effects of baking soda on health and high consumption of bakery products, the demand of baking soda substitutes such as baking powder, yeast and others, is expected to rise in the near future.

Asia Pacific Emerges as The Fastest Growing Region

The bakery industry is expected to grow at a rapid rate in the Asia Pacific region. China and India are anticipated to show a high growth rate in the bakery industry. Consumers in India are becoming aware of the Western and French-style pastries and are demanding innovative bakery products. The rise in the demand for bakery products creates an opportunity for the use of baking soda substitute, and thus, contributing towards the sales for baking soda substitute in the Asia Pacific region. Expansion of food service industry, besides mushrooming bakeries across high potential markets will support the growth in the Asia Pacific market. Additionally, as a result of changing food habits, consumers in the region are demonstrating greater desire to spend on breads, cookies, and pastries.

Competitive Landscape

The global baking soda substitute market is highly fragmented with some global players, like Associated British Foods PLC (ABF), Lesaffre International, Lallemand Inc., and various regional players. Companies, such as Lesaffre International, have an organic range of baker’s yeast, and claims optimum performance in the long-term. The key market players are focusing on mergers and acquisitions to expand their product portfolio and increase their production capacity, to fulfill the consumer needs. In 2018, Lesaffre acquired a major stake in the Rayen Food Industries in Tunisian, which majorly focuses on the production of baker’s yeast. With this acquisition, Lessafre has strengthened its position in the African region.

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• The market estimate (ME) sheet in Excel format
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