Develop an AI strategy that works for your clients and customers with this essential resource
What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers - and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of Forbes Insights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite,this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.
What’s Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:
- Plan and complete artificial intelligence projects that make sense for their business and customers
- Understand the math and technology you’ll need to know to effectively implement AI in their business
- Create a business and data plan that considers people, process, technology, capital, and strategy
This book couples the proprietary AI Customer Experience Canvas that Thompson and Cacal have developed with original research from Forbes Insights and interviews with famous experts in the field of artificial intelligence. It is an invaluable resource for anyone in business or government who wishes to contribute to digital transformation within their organization in a way that benefits their constituents or clients.
What's Your AI Strategy? The Forbes Ignite Guide to Customer-Centric Artificial Intelligence cuts to the quick of crafting an AI strategy that adds value for your users and customers - and your bottom line. Written by renowned strategists and consultants Will Thompson, VP and Managing Director of Forbes Insights and publisher of Forbes AI, and Nicole Cacal, CEO of Forbes Ignite,this book provides straightforward frameworks that guide readers in the development and implementation of customer-centric artificial intelligence that yields end-to-end value.
What’s Your AI Strategy? presents thinking and design tools that help decision-makers, data teams, and consultants:
- Plan and complete artificial intelligence projects that make sense for their business and customers
- Understand the math and technology you’ll need to know to effectively implement AI in their business
- Create a business and data plan that considers people, process, technology, capital, and strategy
Table of Contents
INTRODUCTION
PART I: Cutting Through the Noise
CHAPTER 1: Why Do Most AI Implementations Fail?
CHAPTER 2: Building a Human-Centric AI Strategy: Introducing the Human-Centered AI Canvas
Part II: Why Do We Exist?
CHAPTER 3: How Purpose Defines Your Business Model
CHAPTER 4: How to Find Your Real Customers (and Turn Their Challenges Into Opportunities)
CHAPTER 5: What’s Your AI Value Proposition?
CHAPTER 6: How to Bring Your AI Value Proposition to LIfe
CHAPTER 7: Future Experience: How Does Your New Solution Fit In Your Current Experience
CHAPTER 8: Checking Your Blindspots: Alternative Solutions, Regulatory and Ethical Snags
Part III: What Are We Building?
CHAPTER 9: Predictions
CHAPTER 10: How to Audit Your Data
CHAPTER 11: Train and Feed
Part IV: How Do We Generate Sustainable Value?
CHAPTER 12: How to Make Your Data Actionable
CHAPTER 13: Empowering Employees
CHAPTER 14: Political Jiu-Jitsu: How to Get Consensus and Buy-In
CHAPTER 15: Measuring the “Hard to Measure:” Looking Beyond KPIs
CHAPTER 16: Sustainable Growth
About the Authors
Index
