The global market for Connected Toys was estimated at US$15.2 Billion in 2023 and is projected to reach US$52.2 Billion by 2030, growing at a CAGR of 19.2% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.
The importance of connected toys lies in their ability to combine play with learning, offering educational value that adapts to each child's preferences and abilities. By utilizing AI and interactive features, connected toys help develop problem-solving skills, creativity, and critical thinking. The data collected from these toys also allows parents to monitor their child's learning progress and set restrictions on content. As demand for educational and tech-enabled toys grows, connected toys are becoming increasingly popular, offering new and engaging ways for children to learn, explore, and play.
In terms of safety, improvements in data encryption and privacy protection help ensure that children's data remains secure, addressing concerns about data sharing and online safety. Parental control features in mobile apps connected to these toys allow parents to monitor usage, set screen time limits, and control access to specific features. Connectivity via Bluetooth and Wi-Fi makes these toys easier to set up and integrate with smartphones or home assistants, enhancing the play experience. These technological advancements make connected toys smarter, more interactive, and safer, meeting the needs of both children and parents in the digital age.
For preteens and teenagers, connected toys include AR/VR experiences, drones, and smart gaming platforms that combine entertainment with interactive learning, catering to tech-savvy users. Many connected toys for this age group emphasize creativity, allowing users to design games, build virtual worlds, and learn about technology through play. Additionally, educational apps linked to connected toys support school curriculum and offer resources for subjects like math and science. The adaptability of connected toys to different developmental stages highlights their versatility and appeal, offering age-appropriate engagement that promotes learning through play.
The rising comfort of parents with digital devices for their children has also fueled demand for connected toys, as they provide controlled digital experiences with educational benefits. Additionally, the global expansion of the Internet of Things (IoT) has made it easier to develop and distribute connected toys that can be managed remotely through mobile apps, adding convenience for parents. Increasing focus on STEM education has further driven adoption, as connected toys support foundational skills in coding, engineering, and science. Together, these factors contribute to the growth of the connected toys market, positioning it as a transformative force in the toy industry by merging technology with play and education.
Global Connected Toys Market - Key Trends & Drivers Summarized
What Are Connected Toys, and Why Are They Transforming Play Experiences?
Connected toys are internet-enabled toys that offer interactive, digital experiences through connectivity to mobile apps, cloud platforms, and smart devices. These toys, including smart dolls, educational robots, and app-integrated games, use sensors, microphones, and cameras to interact with children, respond to their actions, and provide immersive play experiences. Connected toys enhance learning by introducing children to STEM (science, technology, engineering, and mathematics) concepts through interactive activities, voice recognition, and personalized content. For parents, these toys provide a new dimension of educational entertainment, allowing children to engage with technology in a controlled and monitored environment.The importance of connected toys lies in their ability to combine play with learning, offering educational value that adapts to each child's preferences and abilities. By utilizing AI and interactive features, connected toys help develop problem-solving skills, creativity, and critical thinking. The data collected from these toys also allows parents to monitor their child's learning progress and set restrictions on content. As demand for educational and tech-enabled toys grows, connected toys are becoming increasingly popular, offering new and engaging ways for children to learn, explore, and play.
How Are Technological Advancements Enhancing the Capabilities of Connected Toys?
Technological advancements are rapidly expanding the capabilities of connected toys, making them more interactive, adaptive, and safe. The integration of AI enables connected toys to understand voice commands, recognize faces, and adapt responses based on a child's learning progress, creating a personalized experience. Voice recognition and natural language processing (NLP) allow children to interact with toys through conversational commands, fostering language skills and making playtime more engaging. Augmented reality (AR) and virtual reality (VR) are also being incorporated into connected toys, providing immersive environments that allow children to experience stories, games, and learning activities in 3D.In terms of safety, improvements in data encryption and privacy protection help ensure that children's data remains secure, addressing concerns about data sharing and online safety. Parental control features in mobile apps connected to these toys allow parents to monitor usage, set screen time limits, and control access to specific features. Connectivity via Bluetooth and Wi-Fi makes these toys easier to set up and integrate with smartphones or home assistants, enhancing the play experience. These technological advancements make connected toys smarter, more interactive, and safer, meeting the needs of both children and parents in the digital age.
What Are the Key Applications of Connected Toys Across Different Age Groups?
Connected toys offer applications across various age groups, supporting development, education, and play. For younger children, smart toys such as interactive storybooks and plush animals introduce language development and sensory learning through sounds, lights, and interactive elements. For children aged 5 to 12, STEM-based toys like programmable robots and building kits provide hands-on learning experiences, teaching basic coding and engineering concepts in an engaging format. These toys often include challenges, games, and progress tracking that encourage children to explore problem-solving and critical thinking.For preteens and teenagers, connected toys include AR/VR experiences, drones, and smart gaming platforms that combine entertainment with interactive learning, catering to tech-savvy users. Many connected toys for this age group emphasize creativity, allowing users to design games, build virtual worlds, and learn about technology through play. Additionally, educational apps linked to connected toys support school curriculum and offer resources for subjects like math and science. The adaptability of connected toys to different developmental stages highlights their versatility and appeal, offering age-appropriate engagement that promotes learning through play.
What Factors Are Driving Growth in the Connected Toys Market?
The growth in the connected toys market is driven by several factors, including increasing demand for educational entertainment, advancements in smart technology, and rising digital literacy among children. Parents are seeking toys that offer educational value, combining entertainment with skill-building activities that support early development. Connected toys, equipped with AI and interactive features, meet these demands by providing personalized and immersive learning experiences that go beyond traditional toys. Technological advancements, such as AR, VR, and voice recognition, have expanded the capabilities of connected toys, making them more engaging and adaptable to different learning levels.The rising comfort of parents with digital devices for their children has also fueled demand for connected toys, as they provide controlled digital experiences with educational benefits. Additionally, the global expansion of the Internet of Things (IoT) has made it easier to develop and distribute connected toys that can be managed remotely through mobile apps, adding convenience for parents. Increasing focus on STEM education has further driven adoption, as connected toys support foundational skills in coding, engineering, and science. Together, these factors contribute to the growth of the connected toys market, positioning it as a transformative force in the toy industry by merging technology with play and education.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Console-Connected Toys segment, which is expected to reach US$20.5 Billion by 2030 with a CAGR of a 18.4%. The Smartphone-Connected Devices segment is also set to grow at 19.9% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, which was estimated at $4.2 Billion in 2023, and China, forecasted to grow at an impressive 18.2% CAGR to reach $7.8 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Connected Toys Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Connected Toys Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Connected Toys Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of major players in the Connected Toys market such as Anki, Bandai Namco, DXTR Labs, Hasbro, K’NEX and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 36 companies featured in this Connected Toys market report include:
- Anki
- Bandai Namco
- DXTR Labs
- Hasbro
- K’NEX
- Konami
- LEGO Group
- Leka
- Mattel
- PlayFusion
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
REST OF EUROPE
ASIA-PACIFIC
REST OF WORLD
Companies Mentioned
- Anki
- Bandai Namco
- DXTR Labs
- Hasbro
- K’NEX
- Konami
- LEGO Group
- Leka
- Mattel
- PlayFusion
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 92 |
| Published | December 2024 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 15.2 Billion |
| Forecasted Market Value ( USD | $ 52.2 Billion |
| Compound Annual Growth Rate | 19.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
