Men's Skincare Products - Global Strategic Business Report

The global market for Men's Skincare Products was valued at US$16.9 Billion in 2024 and is projected to reach US$23.0 Billion by 2030, growing at a CAGR of 5.2% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Men's Skincare Products market.

Global Men's Skincare Products Market - Key Trends and Drivers Summarized

Why Are Men's Skincare Products Gaining Market Traction?

Men's skincare products have seen significant growth in recent years, reflecting changing attitudes toward male grooming and self-care. While skincare was traditionally viewed as a female-dominated industry, an increasing number of men are investing in skincare products to maintain healthy skin and prevent signs of aging. The product range includes facial cleansers, moisturizers, anti-aging creams, and sunscreens, catering to a growing demand for specialized products that address men's unique skincare needs. The rise of social media and increased awareness of skin health are driving men to adopt skincare routines, creating a robust market for these products.

What Innovations Are Shaping the Men's Skincare Products Market?

Innovations in men's skincare products are focused on developing multi-functional, easy-to-use products that cater to men’s preferences for simplicity and convenience. Anti-aging products formulated with active ingredients like retinol and hyaluronic acid are gaining popularity, addressing concerns about fine lines and wrinkles. Additionally, skincare brands are incorporating natural and organic ingredients to meet the growing demand for clean beauty products. Products with added sun protection are also becoming more common, as men become more aware of the importance of UV protection. Packaging innovations, such as travel-friendly sizes and eco-friendly materials, are further enhancing the appeal of men’s skincare products.

How Do Market Segments Define the Growth of Men's Skincare Products?

Product types include facial skincare, body skincare, and sun protection, with facial skincare holding the largest market share due to the increasing demand for cleansers and moisturizers. Distribution channels include supermarkets, specialty stores, and online platforms, with online retailing witnessing rapid growth due to the convenience of home delivery and the availability of a wide range of products. Geographically, North America and Europe dominate the men's skincare market, although the Asia-Pacific region is expected to see significant growth due to the rising interest in grooming and skincare routines among men.

What Factors Are Driving the Growth in the Men's Skincare Products Market?

The growth in the men's skincare products market is driven by several factors, including the increasing awareness of skin health, the rise of social media influence, and the growing acceptance of grooming routines among men. As men become more conscious of their appearance and the benefits of maintaining healthy skin, the demand for specialized skincare products continues to rise. Social media platforms are playing a key role in promoting male skincare, with influencers and brands targeting male audiences more directly. Additionally, the expanding product offerings in natural, organic, and anti-aging formulations are attracting health-conscious consumers, further boosting market growth.

Report Scope

The report analyzes the Men's Skincare Products market, presented in terms of units. The analysis covers the key segments and geographic regions outlined below.

Segments: Product (Shave Care Products, Creams & Moisturizers, Sunscreen, Cleansers & Face Wash, Other Products); Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Pharmacies, eCommerce, Other Distribution Channels).

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Shave Care Products segment, which is expected to reach US$8.2 Billion by 2030 with a CAGR of a 5.8%. The Creams & Moisturizers segment is also set to grow at 5.2% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $4.4 Billion in 2024, and China, forecasted to grow at an impressive 7.9% CAGR to reach $5.2 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Men's Skincare Products Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Men's Skincare Products Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Men's Skincare Products Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Beiersdorf AG, Coty, Inc., Edgewell Personal Care, Energizer Holdings, Inc., Groupe Clarins and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Men's Skincare Products market report include:

• Beiersdorf AG
• Coty, Inc.
• Edgewell Personal Care
• Energizer Holdings, Inc.
• Groupe Clarins
• Johnson & Johnson Consumer, Inc.
• L’Oreal
• L'Occitane International SA
• Philips
• Procter and Gamble
• Revlon Inc.
• Shiseido Co. Ltd.
• The Body Shop International Ltd.
• The Estee Lauder Companies
• Unilever

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry