Point of Purchase Packaging - Global Strategic Business Report

The global market for Point of Purchase Packaging was estimated at US$17.0 Billion in 2023 and is projected to reach US$26.3 Billion by 2030, growing at a CAGR of 6.5% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions.

Global Point of Purchase Packaging Market - Key Trends & Drivers Summarized

What Is Point of Purchase Packaging and Why Is It So Crucial?

Point of Purchase (POP) packaging refers to the design and display strategies employed at retail locations to grab consumers' attention and drive product sales. These packaging solutions are more than just containers; they function as critical marketing tools at the point of sale, often influencing last-minute buying decisions. The role of POP packaging has evolved significantly over the years. Traditionally, the primary objective of packaging was protection and storage of products. However, as consumer behavior and shopping trends shift, modern packaging now plays an integral role in branding, information dissemination, and product presentation.

POP packaging has become a crucial touchpoint for consumer interaction with the brand, especially in highly competitive retail environments. A well-designed POP packaging solution doesn't just enhance visibility but also communicates the brand`s values, creates emotional connections, and, ultimately, influences purchasing decisions. Additionally, advancements in digital printing and packaging technology have led to the creation of more sophisticated, attractive, and cost-effective POP designs that help brands stand out on crowded shelves. With customization becoming more prominent, brands are now able to tailor their packaging designs to align with specific campaigns, festivals, or customer demographics, further boosting their relevance in the retail space.

How Are Changing Consumer Preferences Shaping POP Packaging Solutions?

With the rise of e-commerce and an increasing focus on convenience, consumers have come to expect more from packaging beyond mere functionality. POP packaging has adapted to meet these changing consumer preferences. In recent years, there has been a marked shift towards sustainable and eco-friendly packaging solutions as consumers become more conscious of environmental issues. This trend has forced companies to rethink their materials, opting for recyclable, biodegradable, or reusable packaging to appeal to the growing demand for green solutions.

Additionally, consumers today value transparency and authenticity in the brands they engage with, which has driven companies to design packaging that is not only visually appealing but also informative. Detailed product information, including ingredients, usage instructions, and company values, are often presented on the packaging to build trust and connection with the consumer. Moreover, personalization and customization are now integral to POP packaging, as brands strive to cater to individual preferences and create a unique experience for each shopper. Technologies such as QR codes, augmented reality (AR), and smart packaging are also emerging in this space, allowing brands to offer more interactive and engaging experiences directly through the packaging.

In What Ways Are Retail Trends and Technological Advancements Impacting This Market?

The retail landscape is evolving, with increasing competition and the proliferation of omnichannel strategies pushing brands to innovate their POP packaging designs. Brick-and-mortar stores face pressure to compete with the convenience and accessibility of online shopping, driving the need for enhanced in-store experiences. POP packaging plays a pivotal role in this transformation by improving product visibility, fostering customer engagement, and enhancing the overall shopping experience. With the help of digital technologies like smart sensors, packaging can now interact with consumers in real-time, offering promotional content, product information, or even facilitating cashless transactions.

Additionally, retailers are leveraging data analytics to better understand consumer behavior and preferences, enabling them to fine-tune packaging strategies to maximize appeal and conversions. The rise of 'retailtainment,' where stores provide not just products but also an entertaining or immersive shopping experience, further underscores the importance of visually and functionally impactful POP packaging. Retailers are increasingly looking for packaging solutions that can serve as a bridge between physical and digital worlds, integrating seamlessly with mobile applications and social media platforms to offer a holistic brand experience.

What Factors Are Driving the Growth of the Point of Purchase Packaging Market?

The growth in the global point of purchase packaging market is driven by several factors, all of which align with evolving technology, retail strategies, and consumer expectations. One major growth driver is the increasing demand for sustainable and eco-friendly materials. As consumers become more environmentally conscious, businesses are compelled to innovate with recyclable and biodegradable packaging materials, a trend that is rapidly gaining traction across all product categories. Another key driver is the advancement in digital printing technologies, which enables brands to produce high-quality, customized, and visually striking packaging at lower costs.

This allows companies to rapidly iterate designs for limited-time promotions or targeted marketing campaigns. Moreover, the rise of smart packaging, which incorporates sensors, QR codes, and AR features, is pushing the boundaries of what packaging can do, providing consumers with more interactive and informative experiences. The increasing popularity of retailtainment, where consumers seek an entertaining shopping experience, is also fueling demand for POP packaging that is both visually compelling and functional.

Furthermore, the rise of omnichannel retail strategies, where brands need to create seamless shopping experiences across both online and offline platforms, is encouraging innovation in POP packaging to ensure consistency and engagement at all touchpoints. Finally, the growing focus on in-store engagement in brick-and-mortar outlets, despite the rise of e-commerce, continues to highlight the importance of POP packaging in grabbing consumer attention and driving impulse buys, further propelling market growth.

Scope of the Study

The report analyzes the Point of Purchase Packaging market, presented in terms of market value (US$ Million). The analysis covers the key segments and geographic regions outlined below.

Segments

Material (Paper, Foam, Plastic, Glass, Other Material); Application (Food & Beverage, Personal Care, Pharmaceuticals, Electronics, Automotive, Other Applications); End-Use (Hypermarkets, Supermarkets, Departmental Stores, Other End-Uses)

Geographic Regions/Countries

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Paper Material segment, which is expected to reach US$10.6 Billion by 2030 with a CAGR of a 7.8%. The Foam Material segment is also set to grow at 6.4% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $4.4 Billion in 2023, and China, forecasted to grow at an impressive 10.2% CAGR to reach $6.4 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Point of Purchase Packaging Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Point of Purchase Packaging Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Point of Purchase Packaging Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of major players in the Global Point of Purchase Packaging Market such as Creative Displays Now, DS Smith, Felbro, Inc., Fencor Packaging Group Limited, FFR Merchandising and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 42 companies featured in this Global Point of Purchase Packaging Market report include:

• Creative Displays Now
• DS Smith
• Felbro, Inc.
• Fencor Packaging Group Limited
• FFR Merchandising
• Georgia-Pacific LLC
• Hawver Display
• International Paper
• Marketing Alliance Group
• Menasha Packaging Company LLC
• Smurfit Kappa Display
• Sonoco Products Company
• Swisstribe
• WestRock Company