Tourism Source Market Insight - China (2024)

The Tourism Source Market Insight: China's report provides a thorough insight into the Chinese domestic and outbound tourism market. The report looks at the profiles of Chinese tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into China's outbound travel market.

According to the publisher Consumer Survey Q3 2021, 50% of Chinese respondents reported recommendations from friends and family as being an influencing factor, compared to the global average of 47%. This could be due to the strong family unit and community that China has. This makes them a reliable source to receive recommendations from, especially since Chinese travelers are likely to travel abroad in families or groups (54.6% and 22.61% respectively of total outbound travel in 2023).

Challenging the global travel trends, affordability and accessibility are not the key factors influencing Chinese holiday destinations. According to the publisher Q3 2021 Consumer Survey, only 43% and 39% of Chinese respondents consider affordability and accessibility an influencing factor for holiday destination, compared to the global average of 58% and 52%, respectively.

Scope

This report is part of the Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in China's regional and outbound tourism markets.
• The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of Chinese tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market.
• The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
• This report examines the impact of COVID-19 on China's outbound and domestic tourism.